Parrot: Demand for Starz Original Series Way Higher Than Average TV Show

Parrot Analytics June 28 reported an analysis of audience demand across top streaming networks that found Starz’s premium programming delivers the highest hit rate, with the most in-demand series, both domestically and internationally.

In the United States, Parrot Analytics said that in the 12-month period ended June 19, a Starz original series generated five times as much demand as an average TV series. Demand for Starz series is higher than that of any other streaming service’s series, with Disney+ at No. 2 and HBO at No. 3.

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Parrot Analytics also reported that Starz originals are even more in-demand on a global scale: With 5.38 times the global TV series demand average, a Starz original is 6.1% more demanded internationally than it is domestically. Furthermore, on a global scale, the average Starz original is 12.6% ahead of the next-best performing platform’s average original series.

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Parrot Analytics measures demand with a proprietary metric called Demand Expressions, which factors in a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

In an adjacent study, Parrot Analytics has found that the typical Starz title travels internationally, across its Starzplay platform, 74% better than the typical Netflix series, and 60% better than the typical HBO series. Markets that have scored highly for “Power Book II: Ghost,” for example, include South Africa, with 82% “travelability” (a measure of a series’ global appeal relative to the appeal in its home market). Kenya scored 81%, followed by France (76%), China (74%) and the United Kingdom (71%).

The average Starz title also has 41% more longevity than the global average; high longevity indicates series that are good at maintaining audience demand.

Jeffrey Hirsch, Starz president and CEO, said in a statement in a Parrot Analytics news release, “These results reinforce Starz’s proven ability to bring audiences high-quality premium programming, which we believe is key to success over raw scale. With our most robust slate ever, Starz is continuing to deliver exceptional premium programming focused on amplifying narratives by, about and for women and underrepresented audiences.”

Parrot Analytics reports that the Starz network between January and April had four out of the ten most in-demand diverse series. These highly demanded diverse series are “Power Book II: Ghost” (13.1 times more demand in the U.S. than the average TV series), “Power” (11.4x), “P-Valley” (9.8x) and “Vida” (9.0x).

“Starz is not afraid to tell the stories of women and audiences that have been traditionally underrepresented on television,” said Wared Seger, CEO of Parrot Analytics.

Netflix’s ‘Stranger Things’ Top Digital Original, Worldwide, in 2018, Parrot Analytics Says – with ‘Walking Dead’ No. 1 Overall

“Stranger Things,” a supernatural horror series released on Netflix, was the most in-demand digital original series in the world in 2018, Parrot Analytics announced Jan. 22 at the NATPE Miami international content market and conference.

The global TV analytics firm made the announcement during the inaugural Global TV Demand Awards.

Parrot Analytics also announced that “The Walking Dead” was the most in-demand TV series in the world in 2018.

Parrot Analytics uses a proprietary metric called Demand Expressions to measure global demand for TV content. The metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Media Play News has an arrangement with Parrot Analytics to exclusively publish a weekly chart of the top 10 digital originals. A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

“Parrot Analytics owns the world’s largest first-party content consumption dataset, enabling the company to award the most comprehensive global ‘people’s choice award’ ever given to a TV show,” said Wared Seger, CEO of Parrot Analytics.

Parrot Analytics says its global audience demand measurement system is the only system capable of measuring how much a TV series is wanted in more than 100 markets around the world, across all platforms. The company says it captures over 1 billion new data points each day “across the consumer activity spectrum, including video consumption (streaming and downloads), social media engagement (hashtags, liking, sharing) and research actions (reading about shows, writing about shows, etc.).”


Data Analytics Firm Announces Launch of Global TV Demand Awards

Parrot Analytics on Oct. 16 announced the launch of the Global TV Demand Awards.

The winners of the first-ever data-driven TV content awards will be presented at the NATPE international content market in Miami on Jan. 22, 2019.

Parrot Analytics, a big data TV analytics firm specializing in content demand measurement worldwide, made the announcement in a press conference held during the MIPCOM international content market in Cannes.

According to Parrot Analytics CEO Wared Seger, the Global TV Demand Awards will recognize television series that have garnered the most audience demand globally over the course of calendar year 2018.

“The Global TV Demand Awards celebrate the most popular television shows each year, without a panel of judges or any other subjective voting body,” he said. “At Parrot Analytics, we provide the most accurate determination of what content people want in an ever-expanding multi-platform world, and for what is now a $500 billion television industry.”

Consumers express their demand for television shows in different ways, including social media engagement, video streaming and peer-to-peer protocols, photo sharing, blogging, and research platforms, Seger noted. Parrot Analytics that captures, weighs, and combines all of these different touchpoints into a single content demand measurement. The Demand Expressions metric represents the total audience demand being expressed for any title across all platforms, in any market, around the world.

During the press conference, Seger also provided the top-five most in-demand TV series for the year so far. The top five in each category, in alphabetical order, are as follows:

Most In-Demand Digital Original Series in the World (data represents current finalists from Jan. 1 to Sept. 30, 2018):

  1. 13 Reasons Why
  2. Black Mirror
  3. Narcos
  4. Star Trek: Discovery
  5. Stranger Things


Most In-Demand Series in the World (data represents current finalists from January 1 to September 30, 2018):

  1. The Big Bang Theory
  2. Game of Thrones
  3. Grey’s Anatomy
  4. Vikings
  5. The Walking Dead


“Parrot Analytics has created a fundamentally different kind of awards program; one that is entirely data-based and reflects the cross-platform nature of our global TV industry to-day,” said J.P. Bommel, President and CEO of NATPE. “All of us at NATPE are excited to host the first Global TV Demand Awards presentation at our conference in Miami and look forward to the announcement of the winners in January.”

Only one series will be designated as the Most In-Demand Digital Original Series in the World and one as the Most In-Demand Series in the World, using data gathered from Jan. 1, 2018 through Dec. 31, 2018.