Hulu Launches ‘Sub-Brand’ for 20,000-Episode Adult Animation, Anime Library

Hulu is launching a new “sub-brand” to put a spotlight on its vast adult animation and anime library, which consists of more than 20,000 episodes and revivals of such classic series as “Family Guy,” “King of the Hill” and “Futurama.”

Called Animayhem, the new hub includes interactive social media features such as a TikTok bracket challenge and assorted AR filters. The site will be a destination where viewers can find all of the streamer’s adult animation and anime shows, including “Futurama” (season 11 premieres July 24), Viz Media’s “Naruto Shippuden” (season eight bows Aug. 1), “Solar Opposites” (season four launches Aug. 14), and the new Hulu original series “Undead,” which debuts in October.

Animayhem also will have a big presence at San Diego Comic-Con next week, with an immersive activation taking over the Bayfront Parking Lot.

Vudu Hosting Weekend Sale on Viz Media Anime Series ‘Bleach’

Vudu is hosting a sale this weekend on Viz Media’s Japanese animated television series “Bleach,” based on Tite Kubo’s manga series, available on digital for the first time ever.   

Consumers can purchase the complete “Bleach” series (13 Seasons, 366 episodes) as one bundle for a special price from Feb. 25-28.

The complete series bundle can be purchased for $99.99 (regularly priced at $519.87 for all 13 seasons).

In the series, high school student Ichigo Kurosaki, who has the ability to see ghosts, gains soul reaper powers from Rukia Kuchiki and sets out to save the world from “Hollows.”

Fandango-owned Vudu is a transactional VOD service, offering more than 200,000 titles for digital rental or purchase.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Crunchyroll Inks Deal with Viz Media Europe

Crunchyroll, a subsidiary of Otter Media (a WarnerMedia company) serving anime fans in more than 200 countries and territories, and Viz Media Europe Group, a European licensor and distributor of Japanese animation, have signed an agreement to join Crunchyroll’s global platform with Viz Media Europe Group’s network of partners, distributors and licensees.

Through this strategic relationship, Crunchyroll will become the majority investor in Viz Media Europe Group, with the Hitotsubashi Group (Shueisha Inc., Shogakukan Inc., Shogakukan-Shueisha Productions) retaining a minority stake in the company. Closing of the transaction will occur once closing conditions have been satisfied, including the receipt of required antitrust clearances.

“Naruto Shippuden”

Crunchyroll, founded in 2006 as an anime-sharing platform, has grown to amass more than 50 million registered users through a variety of content experiences including SVOD and AVOD streaming video, with 2 million paying subscribers and more than 1,000 licensed titles as well as original content; events in more than 18 countries, including hosting two marquee events annually, Crunchyroll Expo and the Anime Awards; consumer anime products; games; and manga. Its content collection includes “Naruto Shippuden,” “Attack on Titan,” and “Dragon Ball Super.”

Viz Media Europe Group, comprised of Viz Media Europe (VME), AV Visionen, Anime Versand and Viz Media Switzerland (VMS), is an established licensor and distributor of Japanese content for the EMEA region, bringing fans a variety of experiences, including content distribution, theatrical distribution, consumer products, manga publishing, DVDs and streaming video, including Anime on Demand (AoD) launched in 2007 as the first legal streaming platform in Germany for anime with nearly 5,000 episodes and films available, and Anime Digital Network (ADN), a French platform launched in 2013 in partnership with Média-Participations dedicated to anime with more than 6,000 episodes and films available.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“Crunchyroll and Viz Media Europe Group will bring together significant expertise, capabilities, and dedication to grow and promote our respective licensed and original content,” said Joanne Waage, GM of Crunchyroll, in a statement. “We look forward to learning from and collaborating with our new colleagues in Paris, Lausanne and Berlin, so we can continuously create the most engaging experiences for anime and manga communities around the world.”

“Japanese manga and anime are now established as a unique culture throughout the world. Through Viz Media Europe group, Shogakukan, Shueisha, and ShoPro strive to apply our collective expertise and experience to share and promote Japanese manga and anime throughout Europe,” said Nobuhiro Oga, senior managing director of Shogakukan, in a statement. “The growth of the manga and anime market in Europe has been in thanks to the love and support given to Japanese content from our partners throughout Europe. Together with Crunchyroll, we intend to introduce even more of our works and better service to our European fans. We look forward to working together with our respected partners, to provide greater support to our growing audience.”

“We have built a large network in EMEA and beyond, expanding our manga and licensing expertise through multiple skills in various business lines: TV, DVD, Digital & Merchandising,” said Kazuyoshi Takeuchi, CEO of Viz Media Europe Group, in a statement. “Over the last decade, our team has shown a deep understanding of Japanese pop culture and adaptation within local markets, and I believe this relationship will strengthen our position and future growth, adapting to changes in the dynamic Japanese animation industry and global business climate.”

“We look forward to working with Crunchyroll, an established player in the anime industry worldwide, and hope to further the anime industry in Germany by sharing our experience,” said Mathias Nowoczin, managing director of AV Visionen, in a statement. “With this relationship, we will be able to offer even more anime to our fans. Our brands KAZÉ Anime, KAZÉ Manga and Anime on Demand will be able to expand our recognized position as a German anime publisher through the varied and high-quality portfolio.”

“Crunchyroll has helped enable anime to become a mainstay in popular culture, and we are committed to this growing category. This transaction between Crunchyroll and VIZ Media will combine one of the major anime brands ex-Asia with a well-known and beloved manga and anime distributor,” said Tony Goncalves, CEO of Otter Media, in a statement. “Together, we aim to create connections for passionate anime fans across Europe and beyond.”