TelevisaUnivision to Launch Ad-Supported Premium Tier ViX Streaming Service This Year

TelevisaUnivision, owner/operator of the Spanish-language streaming video service ViX, Jan. 16 announced that a new ad-supported premium tier of the platform is launching in the United States later this year. The monthly subscription price of the new ad-supported option will be announced in the coming months. The current ad-free ViX service costs $6.99 a month.

ViX, launched in April 2022 and reaching more than 40 million users in Spanish-language Americas, along with ViX Premium, launched in July 2022, are available through the ViX app across mobile platforms, connected TV devices, through retail partners, and on vix.com.

ViX is currently available in the United States, Mexico, and most of Spanish-speaking Latin America.

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“Building on the success of our AVOD offering and our strong SVOD subscription growth, we are expanding access to our premium offering,” Pierluigi Gazzolo, CEO of ViX at TelevisaUnivision, said in a statement. “ViX Premium with Ads will extend the reach of our product to more consumers and create additional opportunities for brands to engage with our growing audience.”

Spanish Language Streaming Video Service ViX Tops 40 Million Monthly Average Users

TelevisaUnivision, the New York-based Spanish-language media giant, Oct. 25 reported that its branded free ad-supported streaming television (FAST) and ad-supported VOD (AVOD) streaming video platform, ViX, topped 40 million monthly average users in the third quarter, ended Sept. 30.

Subscription and licensing revenue increased 18%, including 11% growth in the United States (to $329.9 million), and 39% growth (to $143.3 million) in Mexico, to $473.2 million overall from $399.5 million in the previous-year period. Growth in both geographies was driven by ViX’s premium tier, pricing growth on linear subscribers and increased content licensing revenue driven by demand for ViX premium content.

Through nine months of the fiscal year, subscription and licensing revenue increased 16% to $1.36 billion from $1.17 billion — driven by sports, Novelas and tentpole titles.

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“We saw nearly 60% improvement in our DTC losses this quarter and remain on track to deliver a profitable DTC business in the middle of next year, which would be the fastest trajectory to profitability for any major streamer in history,” CEO Wade Davis said in a statement.

For 14 years until 2019, Davis was CFO of Viacom, prior to its re-merger with CBS Corp., and subsequent transformation to Paramount Global.

TelevisaUnivision Launches 10 New ViX Channels on Samsung TV Plus

TelevisaUnivision and Samsung TV Plus Oct. 10 announced an expanded partnership with the launch of 10 new channels from TelevisaUnivision’s global streaming service, ViX — with content spanning news, sports, entertainment, novelas, comedies and lifestyle.

Beginning today, the channel line-up includes Noticias Univision 24/7, Zona TUDN, Rebelde, Cine de Oro, Aqui y Ahora, Cine de Retro, Galanes. Pequenos Gigantes, Como Dice El Dicho and Las 3 Marias.

“This launch builds upon the momentum we’re seeing for ViX and enables us to deliver even more touch points for our audience in all the places they consume content,” Adam Waltuch, EVP of global distribution and streaming partnerships at TelevisaUnivision, said in a statement.

The new ViX channels add to existing Samsung TV Plus’ TelevisaUnivision offerings, including Novelas de Romance, Villanos de Novela, JaJaJa and Grandes Parejas.

“We value our marquee partners like TelevisaUnivision, and are thrilled to expand our collaboration that brings even more programming to users that reflects the rich diversity of viewers,” Takashi Nakano, senior director of content and business development, Samsung TV Plus, said in a statement.

One of the first FAST platforms from a consumer electronics manufacturer, Samsung TV Plus today offers more than 2,200 channels globally and thousands of shows and movies on-demand reaching more than 500 million devices globally across TV and mobile.

Cinedigm and ViX Ink Deal for The Bob Ross Channel en Español 

Cinedigm May 4 announced that its free ad-supported streaming TV channel, “The Bob Ross Channel en Español,” has launched on ViX as a free FAST channel in the U.S. and Latin America, excluding Brazil. Owned by TelevisaUnivision, ViX is the latter’s Spanish-language streaming service.  

The channel will offer programming from Cinedigm’s English-language The Bob Ross Channel, which is fueled by “The Joy of Painting” — the long-running series featuring the late artist. The channel, which is dubbed in Spanish, offers audiences the opportunity to learn painting techniques and enjoy Ross’ soothing voice and calming demeanor.

“The Bob Ross Channel has been a stalworth among viewers of Cinedigm’s networks — it has consistently driven loyal viewership for us since 2020, David Chu, EVP and GM for Cinedigm Networks, said in a statement. 

This is the newest distribution partner for the channel, which launched its Spanish-language version in June 2022 on The Roku Channel, and is available in English across several popular streaming platforms.  

“With such continued demand for this show, we are intent on broadening the reach of this seminal series by localizing it for a Spanish-speaking audience,” Chu said. “We are confident that The Bob Ross Channel en Español will captivate a whole new audience across the U.S. & Latin America and resonate with ViX’s Spanish-speaking audience.”

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TelevisaUnivision Ups Q2 Streaming Revenue — and Costs

TelevisaUnivision, the New York-based Spanish-language media and content company, July 26 announced a 10% increase in second-quarter (ended June 30) U.S. subscription and licensing revenue to $296.7 million, from $269.2 million in the previous-year period. Mexican revenue increased 10% to $100.8 million, from $91.8 million.

The increase was primarily due to revenue growth from virtual MVPDs, following carriage at YouTube TV, which began in Q3 2021.

At the same time, expansion into SVOD and AVOD upped quarterly costs. Total operating expenses grew 24% to $723 million. The increase primarily reflected investments in streaming, following the launch of the ViX AVOD service on March 31, and ahead of the ViX+ SVOD service launch on July 21.

Televisa, which merged with Univision earlier this year, is aggressively expanding into the subscription video-on-demand and ad-supported VOD markets with the separate launches of ViX and ViX+.

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“Double-digit revenue growth in the second quarter caps off a stellar first half of 2022,” Wade Davis, CEO of TelevisaUnivision, said in a statement. “I’m thrilled to see advertisers demonstrating their commitment to support and grow with U.S. Hispanic audiences.”

Indeed, pay-TV ad revenue in the U.S. increased 10% to $447.7 million, from $407.2 million during the previous year period. Ad revenue jumped 14% to $220.9 million, from $193 million.

Davis contends that the the strength of legacy TV advertising will transfer to digital

“The fact that the growth of our core business can fund our investments in streaming highlights the power of our unique assets and the quality and focus of our execution,” Davis said. “With our full streaming service launched, we are poised to supercharge the already impressive growth of our core business with the massive global Spanish language streaming opportunity.”

TelevisaUnivision’s ViX+ Streaming Service to Bow on Amazon Prime Video Channels

TelevisaUnivision July 21 announced that its ViX+ Spanish-language subscription streaming video service has launched on Amazon Prime Video Channels in the U.S. and Mexico July 21. Available as part of the platform’s global debut, Prime Video subs will be able to seamlessly access, ViX+ for $6.99 a month in the U.S. and MX$119 in Mexico. ViX+ is launching with more than 10,000 hours of entertainment in the first year.

Prime Video subs will be able to watch original ViX+ series and movies, as well as more than 7,000 hours of live sports. ViX+ is the only Spanish-language streaming service in the U.S. with coverage of the UEFA Champions League, Europa League and Conference League matches.

“This launch accelerates our mission to make ViX+ accessible to Spanish speaking audiences everywhere,”Adam Waltuch, SVP of streaming partnerships at TelevisaUnivision, said in a statement.

Through Prime Video Channels, ViX+ subs in the U.S. and Mexico will have access to more than 70 original series and movies in the first year, which represents, on average, at least one new original per week. Exclusive premium original series available at launch include “María Felix, La Doña,” which tells the story of the beloved Mexican actress and singer, “La Mujer del Diablo,” a drama about an unconventional love story of obsession and revenge, and “Mi Vecino El Cartel,” a docuseries executive produced by Selena Gomez that explores how the murder of Juan Guerrero Chapa uncovered the tentacles of the Mexican cartels in the U.S.

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ViX+ subs will also be able to watch global premieres of movies such as Mirreyes contra Godinez 2, El Retiro, and Enfermo Amor.

“We’re delighted to bring premium and compelling Spanish-language sports and entertainment content for the first time to Prime members and our tens of millions global subscribers,” said Matt Cohen, director of content acquisition for Prime Video Channels.

Since launch, Prime Video Channels continues to add third-party global and local premium subscription services for Prime members, growing subscriptions each year with a single, trusted Amazon sign-on.

ViX+ leverages TelevisaUnivision’s extensive library as well as content developed by Spanish-language creators and storytellers, including Salma Hayek Pinault, Eugenio Derbez, Maria Dueñas, Selena Gomez, Mario Vargas Llosa, Leonardo Padrón, Marc Cistaré and Santiago Limón.

TelevisaUnivision Set to Launch VIX+ SVOD Service on July 21

New York-based TelevisaUnivision is set to launch a Spanish-language subscription streaming service in the U.S., Mexico and Latin America on July 21, priced at $6.99 and $119MX monthly after a free seven-day trial.

ViX+ claims to be first large-scale global streaming service created specifically for the Spanish-speaking world giving subscribers access to more than 10,000 hours of ad-free entertainment programming in its first year, and up to 7,000 hours of live sports.

Consumers in the U.S., Mexico, and the majority of Spanish-speaking countries of Latin America will have access to more than 70 ViX+ Original series and movies in the first year.

Original series available at launch include “María Felix, La Doña,” “La Mujer del Diablo” and “Mi Vecino El Cartel,” which is executive produced by Selena Gomez. ViX+ subscribers will also be able to watch global movie premieres of Mirreyes contra Godinez 2, El Retiro and Enfermo Amor.

“ViX+ will bring premium storytelling that raises the bar for Spanish-language content,” Pierluigi Gazzolo, chief transformation officer at TelevisaUnivision, said in a statement.

Indeed, ViX and ViX+ create the largest Spanish-language streaming service in the world, with more than 50,000 hours of content targeting nearly 600 million Spanish speakers around the globe.

“Spanish-language viewers will finally have a subscription streaming service with content that authentically reflects our culture,” Gazzolo said.

TelevisaUnivision’s portfolio includes content developed by Spanish-language creators and storytellers such as Salma Hayek Pinault, Eugenio Derbez, Maria Dueñas, Selena Gomez, Mario Vargas Llosa, Santiago Limón, Leonardo Padrón, and Marc Cistaré.

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