TelevisaUnivision Ups Q2 Streaming Revenue — and Costs

TelevisaUnivision, the New York-based Spanish-language media and content company, July 26 announced a 10% increase in second quarter (ended June 30) U.S. subscription and licensing revenue to $296.7 million from $269.2 million in the previous-year period. Mexican revenue increased 10% to $100.8 million from $91.8 million.

The increase was primarily due to revenue growth from virtual MVPDs, following carriage at YouTube TV, which began in Q3 2021.

At the same time, expansion into SVOD and AVOD upped quarterly costs. Total operating expenses grew 24% to $723 million. The increase primarily reflected investments in streaming, following the launch of the ViX AVOD service on March 31, and ahead of the ViX+ SVOD service launch on July 21.

Televisa, which merged with Univision earlier this year, is aggressively expanding into the subscription video-on-demand and ad-supported VOD markets with the separate launches of ViX and ViX+.

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“Double digit revenue growth in the second quarter caps off a stellar first half of 2022,” Wade Davis, CEO of TelevisaUnivision, said in a statement. “I’m thrilled to see advertisers demonstrating their commitment to support and grow with U.S. Hispanic audiences.”

Indeed, pay-TV ad revenue in the U.S. increased 10% to $447.7 million from $407.2 million during the previous year period. Ad revenue jumped 14% to $220.9 million from $193 million.

Davis contends that the the strength of legacy TV advertising will transfer to digital

“The fact that the growth of our core business can fund our investments in streaming highlights the power of our unique assets and the quality and focus of our execution,” Davis said. “With our full streaming service launched, we are poised to supercharge the already impressive growth of our core business with the massive global Spanish language streaming opportunity.”

TelevisaUnivision’s ViX+ Streaming Service to Bow on Amazon Prime Video Channels

TelevisaUnivision July 21 announced that its ViX+ Spanish-language subscription streaming video service has launched on Amazon Prime Video Channels in the U.S. and Mexico July 21. Available as part of the platform’s global debut, Prime Video subs will be able to seamlessly access, ViX+ for $6.99 a month in the U.S. and MX$119 in Mexico. ViX+ is launching with more than 10,000 hours of entertainment in the first year.

Prime Video subs will be able to watch original ViX+ series and movies, as well as more than 7,000 hours of live sports. ViX+ is the only Spanish-language streaming service in the U.S. with coverage of the UEFA Champions League, Europa League and Conference League matches.

“This launch accelerates our mission to make ViX+ accessible to Spanish speaking audiences everywhere,”Adam Waltuch, SVP of streaming partnerships at TelevisaUnivision, said in a statement.

Through Prime Video Channels, ViX+ subs in the U.S. and Mexico will have access to more than 70 original series and movies in the first year, which represents, on average, at least one new original per week. Exclusive premium original series available at launch include “María Felix, La Doña,” which tells the story of the beloved Mexican actress and singer, “La Mujer del Diablo,” a drama about an unconventional love story of obsession and revenge, and “Mi Vecino El Cartel,” a docuseries executive produced by Selena Gomez that explores how the murder of Juan Guerrero Chapa uncovered the tentacles of the Mexican cartels in the U.S.

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ViX+ subs will also be able to watch global premieres of movies such as Mirreyes contra Godinez 2, El Retiro, and Enfermo Amor.

“We’re delighted to bring premium and compelling Spanish-language sports and entertainment content for the first time to Prime members and our tens of millions global subscribers,” said Matt Cohen, director of content acquisition for Prime Video Channels.

Since launch, Prime Video Channels continues to add third-party global and local premium subscription services for Prime members, growing subscriptions each year with a single, trusted Amazon sign-on.

ViX+ leverages TelevisaUnivision’s extensive library as well as content developed by Spanish-language creators and storytellers, including Salma Hayek Pinault, Eugenio Derbez, Maria Dueñas, Selena Gomez, Mario Vargas Llosa, Leonardo Padrón, Marc Cistaré and Santiago Limón.

TelevisaUnivision Set to Launch VIX+ SVOD Service on July 21

New York-based TelevisaUnivision is set to launch a Spanish-language subscription streaming service in the U.S., Mexico and Latin America on July 21, priced at $6.99 and $119MX monthly after a free seven-day trial.

ViX+ claims to be first large-scale global streaming service created specifically for the Spanish-speaking world giving subscribers access to more than 10,000 hours of ad-free entertainment programming in its first year, and up to 7,000 hours of live sports.

Consumers in the U.S., Mexico, and the majority of Spanish-speaking countries of Latin America will have access to more than 70 ViX+ Original series and movies in the first year.

Original series available at launch include “María Felix, La Doña,” “La Mujer del Diablo” and “Mi Vecino El Cartel,” which is executive produced by Selena Gomez. ViX+ subscribers will also be able to watch global movie premieres of Mirreyes contra Godinez 2, El Retiro and Enfermo Amor.

“ViX+ will bring premium storytelling that raises the bar for Spanish-language content,” Pierluigi Gazzolo, chief transformation officer at TelevisaUnivision, said in a statement.

Indeed, ViX and ViX+ create the largest Spanish-language streaming service in the world, with more than 50,000 hours of content targeting nearly 600 million Spanish speakers around the globe.

“Spanish-language viewers will finally have a subscription streaming service with content that authentically reflects our culture,” Gazzolo said.

TelevisaUnivision’s portfolio includes content developed by Spanish-language creators and storytellers such as Salma Hayek Pinault, Eugenio Derbez, Maria Dueñas, Selena Gomez, Mario Vargas Llosa, Santiago Limón, Leonardo Padrón, and Marc Cistaré.

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