AMC Theatres Launching Branded Credit Card in 2023

AMC Entertainment Dec. 14 disclosed that it is launching a branded AMC Visa credit card next year. The world’s largest theatrical exhibitor said the card would provide its AMC Stubs loyalty members expedited savings and discounts on movie tickets and concessions.

AMC, like its competitors Regal and Cinemark, is contending with a challenged moviegoer market following the pandemic. With few blockbuster releases to exhibit, AMC is the first theatrical exhibitor to launch a branded credit card as a means of jumpstarting consumer interest while generating incremental revenue. AMC is also launching branded popcorn at the retail level in 2023.

“The AMC Entertainment Visa Card is another example of AMC’s continued dedication to providing real value to moviegoers and strengthening the relationship we have with our loyal moviegoing guests,” CEO Adam Aron said in a statement.

Aron contends the exhibition industry is one of the few major retail sectors that hasn’t offered consumers a credit card as a way to amplify their purchase power through the use of a co-branded credit card.

“With a built-in customer base of tens of millions of existing AMC Stubs members, we know there are avid moviegoers who will benefit greatly from using their AMC Entertainment Visa Card at the movies and for their everyday purchases,” he said.

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