World Wrestling Entertainment (WWE) continues to restructure internally following the sudden resignation of founder and CEO Vince McMahon in July.
The media company Sept. 6 announced the promotions of former wrestler Paul “Triple H” Levesque to chief content officer and Frank Riddick to president and CFO.
Levesque taking over creative for WWE has coincided with a 15% spike in “Monday Night Raw” viewership and double-digit increases in social media engagement, according to the company. As chief content officer, Levesque will oversee creative writing, talent relations, live events, talent development and creative services. He will report to co-CEO Nick Khan. Levesque is married to WWE chairwoman/co-CEO Stephanie McMahon.
Riddick joined WWE as interim CFO last year, after serving on the company’s board of directors for more than 13 years. During that time, WWE recorded annual and quarterly records for revenue and adjusted pre-tax earnings, according to the company. In his new role, Riddick will oversee financial planning and analysis, strategy, controllership, investor relations, tax, data analytics, technology, event travel and facilities. He will jointly report to Stephanie McMahon and Khan.
“We are excited to announce expanded roles for Paul and Frank, which will enhance WWE’s ability to create premium content for our partners around the world and, ultimately, drive our business forward,” McMahon and Khan said in a statement.
Vince McMahon had temporarily stepped down from his leadership position earlier this year following allegations he had paid millions to former female employees to suppress sexual misconduct and infidelity charges.
The WWE later disclosed in a regulatory filing that McMahon had made payments totaling $14.6 million to women from 2006 through 2022. As a result, the WWE said it would be revising fiscal statements for 2019, 2020, 2021 and the first quarter of 2022.