New ‘Crackle Connex’ Ad Platform Signs Exclusive Deal With Live TV Streamer Vidgo

Crackle Connex, a division of Chicken Soup for the Soul Entertainment, on April 10 announced it has signed a deal with live-TV streaming service Vidgo to exclusively represent Vidgo’s advertising sales and operations in the United States. Vidgo will leverage Crackle Connex’s deep advertising industry relations and offer brands a simple way to buy ads across over 200 channels.

Crackle Connex is a new advertising sales platform launched by Chicken Soup on April 4. The company says the platform will simplify the buying process for marketers, with consistent measurement and performance tracking.

Vidgo is one of the fastest-growing live-TV streaming services, offering over 200 live channels of news, entertainment, Spanish-language networks, and sports for a monthly subscription charge. 

“Vidgo provides great value to viewers looking for general entertainment and sports and an important Spanish-language offering,” said Philippe Guelton, chief revenue officer of Crackle Connex. “Our team is proud to become their exclusive advertising sales arm and support their future growth.”

“The Crackle Connex platform magnifies the opportunity by simplifying the buying process with measurement and performance tracking that will help advertisers and agencies connect with the audiences more effectively,” said Derek Mattsson, CEO of Vidgo.

Vidgo comes in four “flavors,” all offering Vidgo’s entire on-demand library of 40,000 titles and more. VidgoMás ($39.99 per month) features 42 live and on-demand Spanish-language channels, including content from Univision and UniMás local broadcast stations and Fox Deportes, Discovery Familias and many all-around entertainment options. Vidgo Plus ($69.99 per month) features over 110 channels and more college sports than any other streaming service. Vidgo Premium ($84.99 per month) offers unlimited access to more than 150 television networks. Lastly, Vidgo Ultimate ($99.99 per month) provides the industry’s best bilingual streaming package with 195 live-streaming, on-demand and DVR viewing of English, Spanish and bilingual channels. This includes 35 sports networks, the championship games for NFL, MLB and international soccer, games from 20 college sports conferences, and access to 90 Univision and UniMás local channels based on the viewer’s location.

Cinedigm Adds 10,000 Movies, TV Shows to Vidgo Online TV Service

Cinedigm March 2 announced a new distribution deal with online TV platform Vidgo, adding more than 10,000 films and television series to the streamer’s on-demand content library.

Founded in 2018, Vidgo’s platform (priced from $39.95 monthly) includes more than 40,000 shows, movies and documentaries accessible through the app available on Roku, Amazon Fire TV, Apple TV, Android and iOS mobile devices, and the Web.

The new programming spans animation, Westerns and documentaries, and includes Yu-Gi-Oh! The Movie based on the Japanese manga and anime in which the heroic Yugi squares off against archrival Kaiba, and the drama New York, New York, about lovers divided by desires, by choices, and by dreams of the West.

Other titles include Elvis: A Generous Heart, showcasing the musician’s generosity, as he helped family, friends and many charities throughout his life, and Daniel Boone, Trailblazer, in which Boone battles Shawnee warriors as he leads a band of settlers into Kentucky.

“This partnership represents increased accessibility of the entertainment we love most,” Chris McGurk, CEO of Cinedigm, said in a statement. “We look forward to continuing to grow this mutually beneficial relationship.”

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Online TV Platform Vidgo Reboots With Cinedigm Content

Online TV platform Vidgo Nov. 29 announced it is launching a new look and new logo across all platforms, including partnerships with connected TVs and newly launched Cinedigm bundle.

The latter partnership includes subscriber access to Fandor, Screambox, RetroCrush, The Bob Ross Channel, Dove, AsianCrush, El Rey Network, Bloody Disgusting and Comedy Dynamics — all showcased via an integrated program guide that offers genres from anime to sci-fi/fantasy to horror to independent movies.

Vidgo’s new red, white and blue logo pays homage to the U.S., while offering a diverse channel lineup, which includes 35 sports networks, the NFL, NHL, and international soccer priced from $59.95 ($39.95 for Spanish language VidgoMás).

“With Vidgo’s app available on connected TV and streaming devices, including Roku, Vizio, Amazon Fire TV, Apple TV, as well as Android and iOS mobile devices, our subscribers now have unlimited access to their favorite shows, sports and news at home and on the go,” CEO Derek Mattsson said in a statement.

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Cinedigm Partners With Vidgo to Expand Branded Streaming Service Reach

Cinedigm Sept. 14 announced a new deal with upstart online TV platform Vidgo to distribute Cinedigm’s flagship streaming service, Cineverse, which features a lineup of free ad-supported streaming television (FAST) channels plus a library of VOD and TV series. Vidgo plans to launch Cineverse this fall.

At launch, Cineverse will include Fandor, Screambox, RetroCrush, The Bob Ross Channel, The Dove Channel, AsianCrush, El Rey Network, Bloody Disgusting and Comedy Dynamics, among other channels.

“We believe in the freedom to be entertained, and Cinedigm’s channels are just that — freedom to select from a broad range of titles, themes and fun,” Derek Mattsson, CEO of Vidgo, said in a statement.

Through the partnership, Vidgo subscribers will gain full access to Cineverse’s entire video-on-demand content library of more than 10,000 titles and growing portfolio of FAST channels. Cineverse will be integrated directly into Vidgo’s mobile apps, connected TV apps and website. It will also be available to all Vidgo subscribers at no additional cost. The Matchpoint platform, which fully powers the company’s flagship Cineverse service, will serve as the white-label platform that powers the full AVOD experience for Vidgo’s subscribers.

“Cinedigm remains focused on reaching new audiences and expanding distribution of our branded enthusiast channels and broad catalog of content across all genres,” Daniel Schneider, SVP of revenue at Cinedigm, said in a statement.

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The pact comes a day after Vidgo announced it would launch a weekly series, “Shock and Awe,” featuring former Fox News pundit Bill O’Reilly, who abruptly left the network in 2017 after it was disclosed the media company had paid millions of dollars to different women to settle sexual harassment claims against him.

“Bill is an American icon,” Mattsson said. “We believe this is exactly the kind of programming that will resonate with our base and substantially grow our subscribers.”

Vidgo Hires Newly Retired NFL Great Rob Gronkowski to Pitch College Football Streaming

Online TV streaming service Vidgo is relaunching with enhanced technology, a revamped look and an expanded channel lineup — along with new original programming — all under the leadership of a new executive management team.

To get the word out, Vidgo has partnered with recently retired (for the second time) NFL great Rob Gronkowski to market the changes across social media — including a focus on college football.

“We’ve reimagined what an affordable video streaming service should look like and … this includes more college football than any other single channel or live TV streaming service,” Derek Mattsson, CEO of Vidgo, said in a statement.

The platform, which launched in 2017 and is priced from $59.95 per month, reports that 80% of every televised college football game this month will be streamed on Vidgo. This includes games from 20 college conferences, including Atlantic Coast Conference (ACC), Big Ten, Pacific-12 (Pac-12) and Southeastern Conference (SEC).

Vidgo also offers more than 150 television networks (priced from $79.95) available for live streaming, on demand and DVR viewing.

The redesigned interface includes a home screen with new tile navigation for streamlined access to the content viewers want most and claims to provide a consistent viewing experience across every device and screen.

“As an independently owned company, not tied to any studio, we are putting fans first,” Mattsson said in a statement. “This is the new Vidgo.”

The new app is available on the most popular CTV and streaming devices, including Roku, Amazon Fire TV, Apple TV, as well as Android and iOS mobile devices, and on the Web. Advanced search and filter capabilities, enabling users to sort live and on-demand content by genre, title, popularity, language and geography.

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The platform is adding 10,000 new VOD titles and offers 20 hours of cloud DVR storage, along with pending personalized content recommendations based on viewing preferences and favorite programming.

Vidgo has also expanded its advertising capabilities to offer greater control with granular CTV targeting and dynamic ad insertion, delivering an improved and personalized viewing experience for subscribers.

Mattsson, who joined Vidgo this year, co-founded and served as CEO of Vehix, an online automotive buying service, which was purchased by Comcast. He also created placemedia, which was acquired by Altice to become the foundation of its programmatic ad sales. Under Mattsson’s leadership, Vidgo’s executive team has expanded to include former VP of technical strategy and development at Nielsen Bill Feininger as COO and senior enterprise architect Rhob Elliott as CTO.

Vidgo Bows Online TV Service

Vidgo Jan.14 announced the launch of a new $39.99 online TV service featuring sports, news and entertainment content, including more than 100 premium channels such as ABC, Comedy Central, ESPN, Fox, and the NFL Network as well as a Latino package for Spanish-speaking viewers.

The OTT service is employing Harmonic’s VOS360 live-stream platform, which the company claims simplifies the scaling of third-party content over the Internet.

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“Our new streaming service gives subscribers a simple, convenient way to watch live TV anytime, on any device, ensuring that sports fans never miss important matches, fights and games on some of the most popular channels available,” CEO Shane Cannon said in a statement.

Cannon said Harmonic’s streaming software offers a range of media processing functionalities in a cloud-native environment, including live and file transcoding, packaging and origin, dynamic real-time CDN selection, targeted advertising, VOD, SVOD, time-shift viewing and network DVR.

He said the single cloud-based platform increased Vidgo’s efficiencies and accelerated its time to market.

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“New entrants to the OTT environment don’t necessarily have massive budgets, and they need to launch services fast,” said Eric Armstrong, VP of sales for North America Media at Harmonic.

Armstrong said Vidgo can more cost-effectively scale its new OTT service on the fly and stream content ranging from on-demand to premium live sports events to millions of subscribers at a lower cost … and “differentiating itself in this highly competitive arena.”

Vidgo Expands Online TV Service

Upstart online TV service Vidgo has expanded service to include Disney Media Networks. First launched in late September, Vidgo now offers 60 channels for $39.99 per month across sports, news, and entertainment genres.

“Our new distribution agreement with Vidgo delivers consumer optionality by offering our full suite of networks as part of an economy package,” said Sean Breen, SVP of Disney Media Distribution. “Vidgo has smartly devised a robust channel line-up at a competitive price point compared to the limited economy package choices that are currently in the marketplace.”

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Vidgo joins an online TV market that has stagnated after a promising start. Pioneer Sling TV still leads the field with about 2.6 million subscribers. High-profile competitors DirecTV Now and PlayStation Vue have either rebranded or shuttered.

Vidgo enables subscribers to stream on three simultaneous devices at home or on the go. Select live local channels from ABC, Fox, and My Network TV.
ESPN, Disney, Freeform, FX, National Geographic, Fox, Discovery, A&E, and ViacomCBS. Fox Sports, NFL Network, PAC-12 Network, Stadium, and beIN Sports. Fox News, Fox Business, Cheddar, participating ABC and Fox local station news. Upcoming 38 upcoming college football bowl games and college basketball games.

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“This is the next step in social TV,” said Kiswe CEO Mike Schabel, with whom the mobile carrier has a distribution with Vidgo.

Vidgo is accessible on Roku, Amazon Fire TV, and Android TV, along with iOS and Android mobile devices.

New Online TV Service ‘Vidgo’ Launches in the U.S.

A new subscription-based online TV service has quietly launched in the United States.

Dubbed “Vidgo,” the introductory priced $14.99 service, which is available across all connected devices, features live access to more than 48 channels, including A&E, American Heroes, Animal Planet, Aspire, beIN Sports, BET, Cheddar, CMT, CMT Music, Cooking Channel, Curiosity Stream, Destination America, Discovery Channel, Discovery Family, Discovery Life, DIY, Comedy Central, FYI, Game Show Network, Hallmark, Hallmark Drama, HGTV, History, Investigation Discovery, Inspiration, Law & Crime, Lifetime, Lifetime Movies, Motor Trend, Motorsports Network, MTV, MTV2, MTV Classic, Nickelodeon, Nick Toons, Oprah Winfrey Network, Pac 12 Network, Paramount, Science Channel, Stadium, Teen Nick, TLC, Travel Channel, TV Land, Viceland, VH1, Velocity and UP, among others.

A separate $24.95 monthly Spanish-language “Latino Mas” plan is available as well.

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Based in Atlanta, Vidgo recently inked a partnership with Kiswe Mobile to better track mobile audiences as well as gather “strategic resources” to help it deliver live and social streaming of sports, entertainment, family and Latino programming.

Vidgo joins a crowded market looking to compete and sustain the traditional pay-TV  business model online.

Competitors include Dish Network’s Sling TV, Sony PlayStation Vue, AT&T TV Now, YouTube TV, Sony Crackle and Shout! Factory TV, among others.