Taking a page from pre-paid phone cards, Vidgo TV plans to launch online TV service in the United States targeting users with little or no credit.
Speaking May 15 at the Pay TV Show in Denver, CEO Shane Cannon told attendees the online TV service would appeal to so-called “under banked” consumers with poor credit.
The platform — similar to online TV services such Sling TV, PlayStation Vue, DirecTV Now, YouTube TV, Fubo TV and Spectrum TV Plus — would be available via apps for smartphones and tablets, as well as Roku, Google TV, Android TV, Amazon Fire TV. Users could also cast the channel from their Internet browser to the big screen using Wi-Fi.
The company based in Atlanta launched a $24.95 monthly Latino version of Vidgo TV last winter featuring Univision, TV Azteca and beIN Sports programming, among 30 channels. As expected, Cannon told attendees 70% of Latino users stream sports.
In an interview last year Cannon said build-up of Vidgo TV has taken years to develop and ready for market. It is currently in beta launch.
“It takes that long to integrate into these platforms” Cannon told FierceVideo. “We’ve spent two-and-a-half years building this distribution model.”