Pushed by average retail prices reaching parity with HDTV sets, annual global shipments of 4K UHD TVs are expected to surpass 100 million units in 2018, according to the latest market tracking report from Futuresource Consulting.
“The market will continue to grow with double-digit CAGR throughout our forecasting period to 2022,” said Tristan Veale, market analyst at Futuresource, in a statement. “What’s more, high dynamic range — HDR — is beginning to make its presence felt and will be included in over half of all 4K UHD TVs sold worldwide in 2018, though consumer understanding remains limited.”
The Asia Pacific region leads the way in volume, helped along by China, the largest single market for 4K UHD. North America has also seen strong uptake of 4K UHD, with rapidly declining prices and a general preference for larger screens, according to Futuresource. In Europe, the firm projects shipments will grow by 30% this year.
Global shipments of UHD Blu-ray players are expected to almost double the installed base of standalone players this year, according to Futuresource, while UHD compatible media streamer shipments will rise more than 85% year-over-year, accounting for nearly half of all media streamer shipments. Game consoles are significantly increasing the installed base of UHD Blu-ray capable homes, bolstered by consumers updating consoles and taking advantage of upgrades available for both the PlayStation and Xbox, according to Futuresource.
“When it comes to the content, SVoD remains the primary gateway for consumers to get their UHD fix,” said Veale in a statement. “Netflix is the key service driving UHD SVoD spend. Depending on the country, around 20 percent to 30 percent of subscribers have opted for the UHD premium tier.”
Physical media is growing as well, according to the firm.
“UHD Blu-ray content continues to progress ahead of the expectations of many, with global consumer spend on track to reach $360 million this year,” said Veale in a statement. “UHD Blu-ray has held onto its price premium and, as a result, consumer spend continues to outperform digital sellthrough of UHD, despite the volumes being almost identical.”
Broadcast of the format is also making strides.
“Broadcast UHD has also received a welcome boost in 2018, with February’s Winter Olympics and the FIFA World Cup accelerating many broadcasters’ plans to introduce 4K UHD coverage, making high quality streams available,” Veale said in a statement. “However, for wider uptake, a reduction in the cost to deliver UHD and HD broadcasts simultaneously is needed. IP delivery is expected to be key to this, at least in the short to medium term.”