Vevo: Global Music Video Streaming Views Up 30% in 2020

Music video streaming service Vevo Dec. 15 said it reached weekend daily highs of 1 billion global views in 2020. The service said that expansion into the homes via an array of OTT partners, including Samsung TV Plus, Vizio and Netrange, global viewership via connected television (CTV) increased 30% from January through November vs. the same period in 2019.

Notably, Samsung TV Plus and Pluto TV have together contributed nearly 10 million average daily views, including nearly 2 million daily views of the Vevo Holiday Channel, which launched in November.

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“In a year when the world grappled with a global pandemic and demanded social justice for all, music was a unifier. There’s no doubt, it’s a key part of our lives,” Vevo CEO Alan Price said in a statement.

Vevo saw significant spikes in viewership around global events. Europe’s “The Final Countdown” saw views jump by 161% on the day the U.K. officially left the European Union, and R.E.M.’s “It’s the End of the World” video saw a 2,719% lift in views after COVID-19 was declared a pandemic by the World Health Organization in March. During the global social justice movements across June, Childish Gambino’s “This is America” saw a 225% increase in monthly views and The Black Eyed Peas’ “Where Is The Love?” saw a 351% lift in views.

These moments highlight the role music videos play for people during pivotal societal moments, as they turn to music to soundtrack their lives, said Price.

“These year-end trends … show how, at scale, we deliver culturally relevant content that reveals true artistic creativity,” he added. “We look forward to continuing to add value to our partners in 2021.”

Vevo Brings Music Videos to Vizio Connected Televisions

Music video streaming platform Vevo Dec. 8 announced that its catalog of more than 450,000 music videos and original content is now available for free (with ads) on Vizio SmartCast Televisions. 

The partnership is part of Vevo’s expansion into the connected television space, as consumers increasingly choose to stream music videos in the home. An internal analysis of Vevo’s viewership metrics revealed a 27% year-over-year growth (Jan.-Nov. 2020 vs. Jan.-Nov. 2019) of music video consumption globally across connected TV devices.

Kevin McGurn, president of sales and distribution at Vevo, said the Vizio deal affords advertisers a guaranteed audience composition, brand safety for their media delivery.

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“Our research shows that consumers want to watch music videos in their living rooms and that they are watching alongside their friends and family,” McGurn said. “Together with Vizio, which has its own impressive scale and reach, Vevo’s content is now available to even more connected television audiences.”

Indeed, Irvine, Calif.-based Vizio was the second-largest shipper of TVs in the U.S. during the third quarter of 2019, with a 16.5% market share, according to data from IHS Markit.

Vizio joins a portfolio of existing Vevo partners, which include YouTube, Amazon Fire TV, Amazon Echo, Roku, PlutoTV, Apple TV, NetRange, Virgin Media, Sky, Vewd, Xumo and Samsung TV Plus, among others. 

“By building personalized experiences and enhancing our platform with endless entertainment options for consumers, we are also able to serve up new direct-to-device advertising opportunities for brands and agencies,” said Katherine Pond, VP of business development at Vizio. 

 

Music Streaming Video Service Vevo Inks Smart TV Distribution Deal

Vevo Nov. 17 announced a deal with NetRange, provider of Smart TV and OTT video ecosystems, to include the music streaming video platform in nearly a dozen countries powered by the latter’s software.

Vevo is continuing to advance its distribution capabilities at the global level through a series of partnerships in the connected television space. With 26% year-on-year global growth of music video consumption across connected television devices, music video on the TV is enjoying a significant return to the living room, according to Vevo Internal Analytics.

“We are seeing very strong growth across our CTV partnerships, giving us the opportunity to make our content available to music fans across the world,” Rob Christensen, VP of advanced television at Vevo, said in a statement.

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NetRange will join a portfolio of existing Vevo partners, including YouTube, Amazon Fire TV, Amazon Echo, Roku, PlutoTV, Apple TV, Virgin Media, Sky, Vewd, Xumo and Samsung TV Plus, among others.

“Music through the TV is enjoying an accelerating second wave of popularity driven by apps on connected Smart TVs,” said Tim Schröeder, CEO of NetRange. He said the deal helps consumers access Vevo’s “awesome” catalog of more than 450,000 music videos.

“Specialist music channels drove the first wave, with the broadcaster setting the agenda and the playlist,” Schröeder said. “The second wave is driven by the consumer, who is now firmly in control thanks to the power of the app.”

Vevo Inks Music Video Distribution Deal With Australia’s Telstra TV

Vevo, a music video streaming platform, announced that its catalog of 450,000 videos will now be available on Telstra TV, the streaming service owned by Australian telecommunications giant Telstra. The telco has more than 16 million subscribers.

The addition of music videos to the service comes at a time for consumers when their access to live music is limited due to the coronavirus pandemic and they are increasingly turning to premium music video to discover new artists, keep up with current hits, and rediscover old favorites.

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“Being able to tap into Telstra’s impressive reach and distribution is another step towards our goal of bringing music videos back to the living room,” Steve Sos, managing director of Australia and New Zealand for Vevo, said in a statement. “In doing so we are also able to significantly increase our growing pool of inventory on the big screen for our commercial partners.”

The latter part of 2020 sees Vevo continuing to expand its global distribution capabilities and execute on a strategy of music video viewership across connected television by more than 20% annually over the past two years.

Rebecca Haagsma, media executive, product and technology at Telstra, said adding Vevo content is key to expanding Telstra TV’s online appeal.

“We know our users love and enjoy the range of music content available via Telstra TV today and the addition of Vevo will only enrich that experience, and further extend on our ambition to become the best aggregator of entertainment for our customers,” Haagsma said.

Vevo Music Video Catalog Added to AVOD Service Xumo

Music video platform Vevo has added its catalog of music videos to AVOD service Xumo.

Xumo’s ad-supported service is available in 45 million U.S. households via smart TVs, mobile, Web and streaming boxes. It offers 190-plus linear and on-demand channels.

“We are very excited to partner with Xumo as we continue to expand our linear-programmed lean-back music television experiences to our audience,” Rob Christensen, VP of sales strategy and partnerships for Vevo, said in a statement. “Tapping into Xumo’s impressive growth and significant distribution scale is a big step towards helping Vevo achieve its goal of bringing music videos back into the living room.”

“The new Vevo channel on Xumo is a welcomed addition to our service with its incredible range of premium music-related content,” Stefan Van Engen, Xumo SVP of content partnerships and programming, said in a statement. “Vevo’s curated programming will appeal to the largest possible cross section of our viewers who turn to XUMO on a daily basis for the best content available. They will be delighted to discover Vevo.”

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Vevo Ups Music Video Consumption 140%

Music video platform Vevo June 19 announced that its catalog of videos saw a 140% increase in U.S. viewing during the first quarter (ended March 31) compared with the fourth quarter of 2018 (ended Dec. 31) on its app on Amazon Fire TV Edition Smart TVs.

The service said the results show audiences will watch music videos on the best screen available, including in their living rooms. Vevo music videos are now available on several major video devices, including Fire TV.

Vevo’s monthly views on all connected TVs have grown 47% since 2018, and in the last year the service saw more than 33 billion views across these properties in the U.S. alone.

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News of Vevo’s distribution expansion comes as the changing consumption of TV has shifted in recent years and OTT enters the mainstream and with a target approach to reaching viewers who seek music content.

With back-to-back years of streaming growth in the living room, nearly 20% of Vevo streams now occur on connected TVs.

“We have begun to re-define the return of music videos to the living room for consumers and advertisers,” Kevin McGurn, president of sales and distribution at Vevo, said in a statement.

Vevo is available on the following devices and services: Amazon Fire TV, Amazon Echo Show, Roku, Apple TV, Virgin Media (U.K.), Sky Q (U.K., Germany, Italy) and Sky’s Now TV (U.K., Ireland, Germany, Italy, Spain).

New Taylor Swift Single, ‘ME!’ Shatters YouTube, Vevo, Amazon Streaming Video Records

Singer-songwriter Taylor Swift’s newest single release, “ME!” from her yet unnamed seventh album, broke several female streaming video records over the weekend on YouTube, Amazon Music and Vevo.

The single features Brendon Urie of Picnic! At The Disco and Swift.

The 29-year-old performer’s music video generated 65.2 million views in 24 hours on YouTube through April 28 – breaking the 55 million mark set by Ariana Grande’s “Thank-You, Next” video released late last year.

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South Korean boy-band BTS holds the record with 74 million YouTube views for “Boy with Luv,” featuring Halsey, released on April 12.

Amazon tweeted “ME!” broke records for most first-day streams and on-demand voice requests with Alexa software than any other single debut on its music platform.

Vevo, which is operated by Sony Music Entertainment, Universal Music Group and Abu Dhabi Media, said the video generated the most views in a single day since the music video platform launched 10 years ago.

Swift’s last album, “Reputation,” sold 4.5 million units worldwide across CD, LP, download, cassette and online streaming formats. The concert tour generated more than $345 million in ticket sales worldwide.