Redbox Dec. 2 announced it has deployed digital video signage on more than 2,000 disc-rental kiosks across the country, with another 2,000 installations planned. Redbox operates about 40,000 kiosks nationwide.
The video screens give Redbox a new way to partner with Hollywood studios to promote new-release movies, the company’s free streaming service, as well as provide a platform for third-party media campaigns that will be seen in high traffic locations.
The digital signage is created by Velocity MSC, a digital signage network, which will source, operate, and support the Redbox signage. The addition of the Redbox enhances Velocity’s grocery store presence, which was initiated by its 2020 acquisition of Impax Media, a checkout aisle digital signage network.
“The addition of Velocity screens gives us a powerful new way to promote new release titles with our content partners, including all major Hollywood studios, as well as provide brands and studios a uniquely customizable out of home campaign,” Redbox CEO Galen Smith said in a statement. “We’ve already seen success with the screens we’ve tested to date, and we’re excited to see this quickly scale and potentially grow to additional kiosks in the future.”
Direct ad sales for the new screens are handled by Redbox in partnership with Screenvision, and through connected programmatic exchanges.
“We are proud to partner with Redbox to deliver an industry-leading digital signage solution to enhance and elevate the existing Redbox kiosks,” said Greg Kiley, CEO of Velocity. “Redbox is a formidable presence in the retail space, especially in national grocery stores. We look forward to helping Redbox expand its advertising capabilities.”