If it can work for G.I. Joe, Barbie, and Hot Wheels, why not a game? Mattel Feb. 5 announced it is developing the Uno brand into a live-action motion picture.
Mattel Films will produce the project alongside Grammy-nominated rapper Lil Yachty and Quality Control’s Kevin “Coach K” Lee, Pierre “P” Thomas and Brian Sher. Marcy Kelly penned the screenplay for the action heist comedy, set in the underground hip hop world of Atlanta. Robbie Brenner, executive producer, and Kevin McKeon, supervising producer, will lead the project for Mattel Films.
“At Mattel Films, we are looking to explore stories that bring our brands to life in unexpected ways,” Brenner said in a statement. “Uno is a game that transcends generations and cultures and we look forward to partnering with Lil Yachty, as well as with Coach, P and Brian Sher, to transform the classic game into a comedic action adventure.”
Conceived in 1971 in a barbershop in Cincinnati, Ohio, Uno was created as a way for families to spend time together, and quickly became a household staple. Five decades later, the game is now available in over 80 countries. In celebration of Uno’s 50th anniversary this year, Mattel is releasing one of the brand’s largest product lines offering new twists on gameplay, a global Uno tournament and is collaborating with a variety of names across art, fashion, sports and more.
“I played Uno as a kid and still do today, so to spin that into a movie based on the Atlanta hip hop scene I came out of is really special,” Yachty said. “It hits close to home for me.”
Uno joins other Mattel Films projects in development, including movies based on “American Girl,” “Barney,” “Magic 8 Ball,” “Major Matt Mason,” “Masters of the Universe,” “Thomas & Friends,” “View Master” and “Wishbone.”