‘The Invisible Man’ Tops Redbox Charts

Universal Pictures’ critically lauded remake of The Invisible Man took over the No. 1 spot on both Redbox’s kiosk disc rental chart and the Redbox On Demand chart the week ended May 31.

Directed by Leigh Whannell, the film is a mix of psychological thriller and sci-fi horror, and stars Elisabeth Moss as a woman convinced her reportedly dead abusive boyfriend is stalking her using technology that renders him invisible.

Disney-owned Fox’s The Call of the Wild adaptation starring Harrison Ford remained in the No. 2 spot on the rental chart, which tracks DVD and Blu-ray Disc rentals at the company’s more than 40,000 red kiosks. It was No. 8 on the Redbox On Demand chart, which tracks digital rental transactions.

The No. 2 On Demand title was Sony Pictures’ Bad Boys for Life, which remained the No. 8 disc rental.

No. 3 on both charts was Sony Pictures’ Bloodshot, starring Vin Diesel as the Valiant Comics superhero.

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The No. 4 disc rental was Warner’s Birds of Prey, which was No. 7 on the digital chart.

The previous week’s top disc rental, Warner’s The Way Back, slid to No. 5.

The No. 5 On Demand title was the Paramount comedy Like a Boss.

Top DVD and Blu-ray Disc Rentals, Redbox Kiosks, Week Ended May 31:

  1. The Invisible Man (2020) — Universal
  2. The Call of the Wild — Fox
  3. Bloodshot — Sony Pictures
  4. Birds of Prey … — Warner
  5. The Way Back — Warner
  6. Sonic the Hedgehog — Paramount
  7. Fantasy Island — Sony Pictures
  8. Bad Boys for Life — Sony Pictures
  9. Capone — Vertical
  10. Brahms: The Boy II — Universal

 

Top Digital, Redbox On Demand, Week Ended May 31:

  1. The Invisible Man (2020) — Universal
  2. Bad Boys for Life — Sony Pictures
  3. Bloodshot — Sony Pictures
  4. Sonic the Hedgehog — Paramount
  5. Like a Boss — Paramount
  6. Fantasy Island — Sony Pictures
  7. Birds of Prey … — Warner
  8. The Call of the Wild — Fox
  9. Jumanji: The Next Level — Sony Pictures
  10. Dolittle — Universal

 

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The Invisible Man (2020)

BLU-RAY REVIEW:

Universal;
Horror;
Box Office $64.91 million;
$29.98 DVD, $34.98 Blu-ray, $44.98UHD BD;
Rated ‘R’ for some strong bloody violence and language.
Stars Elisabeth Moss, Aldis Hodge, Sotrm Reid, Harriet Dyer, Michael Dorman, Oliver Jackson-Cohen.

Writer-director Leigh Whannell’s new version of The Invisible Man is a masterfully crafted example of using a relatively simple premise to build suspense while keeping the audience guessing.

The script is centered on the concept of the “invisible man” as a metaphor for the constant fear experienced by a someone who escapes a traumatic situation only to wonder if they will eventually be found and hunted by their abuser.

Elisabeth Moss gives a compelling performance as Cecilia, who in the opening scenes carries out an elaborate plan to leave her boyfriend, Adrian, (Oliver Jackson-Cohen) in the middle of the night while he sleeps. We never see their relationship in play, only hear about it second-hand from her, which immediately puts us in her head and begins the mind games that make the film so effective.

Cecilia gets word that Adrian has died, and begins to ease out of her fears once she learns he left her a $5 million inheritance. Yet she can’t shake the feeling that he’s somehow still haunting her, surmising that as a leading scientist in the field of optics he was able to construct some sort of invisibility suit.

Her friends and family begin to doubt her sanity, and even the audience is left to wonder what’s really going on, and how much of her troubles are either in her head or a result of her losing touch with reality.

Even when the film peels back the curtain about what’s really going on, we’re still left guessing as to who is doing what, who is planning what, and whether there’s another layer of manipulation we have yet to comprehend.

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And to think, the studio’s original plans for the film would have had it be a more conventional remake starring Johnny Depp as the title character, fitting into the shared “Dark Universe” of Universal movie monsters before that franchise became a non-starter after the awful 2017 version of The Mummy snuffed it out.

Instead, it was re-conceived by Whannell, co-creator (along with James Wan) of the “Saw” and “Insidious” franchises, and placed under the auspices of producer Jason Blum and his Blumhouse Productions, experts at crafting low-budget suspense thrillers for big returns (even before the coronavirus lockdowns cut short its theatrical run, the film grossed $126 million worldwide against a budget o $7 million).

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The Blu-ray includes a terrific solo commentary track by Whannell, which is one of the better examples of such an accompaniment nowadays. Both witty and effusive, Whannell delves into the challenges of shooting the film in Australia to make it look like America, while setting up shots to cover the empty spaces where someone we can’t see might be standing.

The Blu-ray also includes nine deleted scenes totaling about 13-and-a-half minutes. The scenes are pretty good on their own and even inform some of the scenes in the final film, but why they were removed is understandable.

There are also four making-of featurettes that pack a lot of insight into less than a half-hour of screentime. The primary one is the 11-minute “Director’s Journey With Leigh Whannell,” which serves as a basic behind-the-scenes featurette and is a good companion to the commentary.

The four-minute “Moss Manifested” puts the spotlight on Elisabeth Moss and her interpretation of the role, and the five-and-a-half-minute “The Players” focuses on the rest of the cast.

Finally, “Timeless Terror” examines how Whannell reimagined the story and imbued it with modern themes.

‘1917’ Back Atop U.K. Home Video Chart

Entertainment One’s 1917 returned to the No. 1 spot on the Official Film Chart following its release on DVD, Blu-ray and 4K UHD. The three-time Oscar-winning World War I movie from Universal Pictures and director Sam Mendes sold 146,000 DVD/Blu-ray Disc units for the week ended May 27, knocking last week’s chart-topper Bad Boys For Life from Sony Pictures Home Entertainment down to No. 2.

Disney/Pixar’s Onward maintained  the third spot while Star Wars: The Rise of Skywalker climbed two places to No. 4. Little Women (Sony Pictures) dropped one spot to No. 5.

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Disney’s The Call of the Wild entered the chart in sixth. The Harrison Ford-starring reboot about a dog named Buck whose life is uprooted when he is removed from his home and ends up in the wilds of the Alaskan Yukon during the 1890s Gold Rush, was released on disc in the United States on May 12 by Disney/Fox.

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Universal Pictures Home Entertainment’s Cats debuted at No. 7 featuring Taylor Swift, James Corden, Jason Derulo and Dame Judi Dench as a tribe of cats, with one of them ascending for yearly reincarnation.

Finally, Disney’s Frozen II (8), Sony Pictures’ Jumanji: The Next Level (9) and Dinesy/Fox’s Jojo Rabbit (10) remained in the Top 10 for another week.

‘Trolls World Tour’ to Debut on Digital June 23, Disc — Including 4K — July 7 From Universal

DreamWorks Animation’s Trolls World Tour will debut on digital June 23, and on 4K Ultra HD, Blu-ray and DVD July 7 from Universal Pictures Home Entertainment.

The “Dance Party Edition” includes an interactive dance party mode in which viewers are introduced to dance moves to learn while they watch the film, lyrics to sing along, and surprises featuring the characters. This Dance Party Edition also includes bonus content, such as an exclusive original short film starring the Tiny Diamond, deleted scenes and behind-the-scenes exclusives with the musical cast of Anna Kendrick, Justin Timberlake, Kelly Clarkson, Mary J. Blige, George Clinton and more.

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Queen Poppy (Kendrick), Branch (Timberlake), and the rest of the trolls are back for another musical adventure  in Trolls World Tour. Poppy and Branch discover that their kingdom is only one of six musical realms — Funk, Country, Techno, Classical, Pop, and Rock — that were once united in perfect harmony. When the power-hungry ruler of the Rocker Trolls threatens to silence all other music so her tribe can reign supreme, Poppy and Branch must embark on an epic quest to unite the realms of Trollskind, before the songs in their hearts are lost forever.

The film is currently available on premium VOD.

Power Marketing 2020: Home Entertainment’s Top Campaigns and the People Behind Them

Welcome to Media Play News’ second annual Power Marketing special report. Once again, we are profiling the campaigns behind some of the year’s top-selling disc and digital home releases — and the marketing executives and teams that made them happen.

See photos of the top marketing campaigns here.

The main feature and profiles can also be found here in the digital edition of our latest issue:

The following list also includes more Power Campaign profiles we couldn’t fit in our print issue:

The Power Campaigns

Avengers: Endgame — Disney Media Distribution

Marvel Studios’ Avengers: Endgame, the climactic conclusion to an 11-year cinematic journey, became the fastest-selling digital title in history in large part due to the efforts of the Disney in-home marketing team. Avengers: Endgame has also sold the second-highest number of digital units in home entertainment history.

Disney reports that preorders for Avengers: Endgame “were off the charts” leading up to its July 2019 digital release and August physical street dates after the in-home team kicked off an aggressive pre-sell marketing push with significant paid media and retail support just weeks after the film’s theatrical release. Leading up to launch, Disney had a robust presence at San Diego Comic-Con International with an in-home trailer debut, talent signings, press interviews and the IMDb Boat fan stunt to announce to fans the “We Love You 3000 Tour.”

The successful tour served as a thank you celebration to the fans and incorporated retail, talent and filmmaker participation. Fans lined up days in advance for the tour, which made stops in nine cities — Seattle, San Francisco, Chicago, Miami, New York, Los Angeles, Houston, Minneapolis and Cleveland — resulting in 75 million impressions and 5 million active social engagements.

The media in-home team leveraged excitement around the film and created a three-day countdown with roadblocks across broadcast networks, live sports (NFL and MLB) and digital media to drive digital and physical sales.

Digital in-home marketing also partnered with celebrity dads on YouTube and Instagram to create the ultimate Avengers: Endgame movie night for kids. The campaign also collaborated with one of The Overwatch League’s top e-sports teams, the San Francisco Shock, on a one-month branded takeover that included banners on players‘ Twitch live-streams, branded game-day banners, custom themed videos and social media header takeovers.

Jumanji: The Next Level — Sony Pictures Home Entertainment

With more than $796 million in global box office earnings and predecessor Jumanji: Welcome to the Jungle having broken box office and home entertainment records, the Sony Pictures Home Entertainment marketing team, led by Lexine Wong, was challenged to once again find breakthrough strategies to over-perform in a competitive post-holiday landscape.

After evaluating early social listening and data analytics, the team set to work creating all-new creative content inspired by fan chatter. A mock tourism ad, amplified on social media by cast members including Nick Jonas, Karen Gillan, Danny Glover and Ser’Darius Blain, invited consumers to journey to Jumanji, kicking off the home entertainment campaign.

As the release date neared, characters portrayed by Karen Gillan and Jack Black inspired shareable digital content — a mock trailer titled “Ruby Roundhouse: Killer of Men” and a standout Shelly Oberon/Jack Black music mash-up. The three videos generated 1.7 million views collectively, and inspired passionate fan reaction. Viewers on YouTube compared Ruby Roundhouse to their favorite comic book heroines, while users on TikTok were inspired to create their own videos using the mash-up video’s soundtrack.

To drive excitement for the product and incentivize purchase, Sony Pictures created an interactive augmented reality experience utilizing a map of Jumanji that was included in DVD, Blu-ray Disc and 4K Ultra HD products. The AR activation provided consumers with up to 10 minutes of all-new gameplay — the most extensive AR execution ever seen in a home entertainment release. Working with Walmart and two promotional partners, the team created an unprecedented, interactive, store-wide program, anchored by this custom AR experience, accessible via QR code on multiple touchpoints in and out-of-category. The initiative was supported by a marketing and influencer program that generated more than 800 million impressions.

Industry firsts also extended to the paid media campaign, which included the first-ever WWE game night integration for a film property, entailing custom content with WWE talent. Meanwhile, the publicity team took press and influencers on a Jumanji adventure inspired by the memorable ostrich chase scene from the film. Participants traveled to Solvang, Calif., alongside stars Madison Iseman, Morgan Turner and Rhys Darby to tour Ostrich Land USA, race dune buggies on Pismo Beach and take part in a truly unique press junket experience.

The reach of the campaign was amplified heavily by the massive social footprint of the cast, including Dwayne Johnson and Kevin Hart, who both supported efforts throughout. Johnson and Hart’s social channels alone contributed to nearly 3 million views of branded content promoting the release. The film raced to the top of the charts, overperforming and exceeding sales expectations.

How to Train Your Dragon: The Hidden World — Universal Pictures Home Entertainment

For the 2019 home entertainment release of How To Train Your Dragon: The Hidden World, Universal’s global marketing team piloted a multi-dimensional campaign that ignited awareness around the world and helped lead to the film’s standout success across digital and physical formats. Traditional promotional tactics were augmented by marketing innovations spanning bonus content, publicity, social media, retail and other high-profile partnerships.

On the content front, Universal struck a global partnership with famed wildlife YouTube personality and host of “Brave Wilderness” Coyote Peterson to create exclusive film-themed bonus content that was leveraged across all formats as well as via the vastly popular channel. Separately, special custom-animated pieces with voice actor Kit Harington (Eret) were produced to further drive excitement for the release.

The publicity team assembled a global press event in Flåm, Norway, highlighting notable themes and locations from within the film. Accompanied by the movie’s lead voice actor, Jay Baruchel, and writer-director Dean DeBlois, Universal invited journalists and influencers around the world to travel to and experience the Hidden World, resulting in comprehensive press and social media coverage that generated millions of impressions for the home entertainment release. Additionally, the film was showcased at the Annecy International Animated Film Festival in France, with a special screening and fan/press Q&A with DeBlois.

Universal also collaborated with Deviant Art, the world’s largest online social community for artists and art enthusiasts, to launch a global custom art contest for fans of the franchise joined by the filmmakers, which ultimately generated more than 60 million impressions.

A special collaboration with Facebook Messenger extended a theatrically launched augmented-reality game into the home entertainment window. Accessed through an in-package insert, consumers were able to unlock new exclusive dragons. Universal further built upon the highly engaged AR experience by partnering with Walmart for an exclusive in-store AR experience to let the dragon fly. The release was also the first animated title to ever take over Amazon’s 4K store. In another digital first, the title was the first-ever movie title to receive placement on the games page of Google Play.

Finally, the campaign was supported by expansive national promotional partnerships with Popeye’s and Dippin’ Dots.

Friends — Warner Bros. Home Entertainment (TV)

With a year-long, multi-phase marketing and publicity campaign, Warner Bros. Home Entertainment (WBHE) elevated sales of the popular sitcom “Friends” to new heights. The series remains the top-selling series across the entire home entertainment industry.

Beginning in July 2019, WBHE leveraged the series’ announced exit from Netflix, coupled with Warner Bros. Television’s global outreach, to drive new home entertainment distribution and promotions for the hit series in three key windows: Friends Week (July 30 – Aug. 4); Series Premiere 25th Anniversary (Sept. 22); and Friendsgiving/Q4 holiday (November/December).

Continuous retail promotions, timed with strategic beats, propelled strong consumer purchases across both digital and physical SKUs. The series ended 2019 as the top-selling off-air series in the home entertainment industry.

Following the series’ SVOD exit in January 2020, WBHE accelerated marketing efforts with an extensive integrated media campaign designed to drive awareness of sole transactional ownership availability via:

  • Heavily-trafficked “Friends” and WBHE social channels (more than 36 million reach) to connect directly with avid fans, highlighting specific retail purchase opportunities and leveraging fan-engagement opportunities;
  • Promotional partnerships with brands and networks including a WB-prizing sweepstakes promotion on TBS geared to core fans during TV Sweeps Month (May 2019) and crossover partnerships with consumer brands such as demographically-appealing Jones Soda, among others;
  • A comprehensive publicity campaign that has garnered more than 81 million impressions to date; and
  • A digital and linear advertising campaign beginning in February and continuing through the second quarter.

Marketing initiatives also featured the global refreshing of both digital and physical key art packaging for all 10 seasons, repackaging the “Friends” complete-series boxed set on Blu-ray and DVD, and the launch of two new digital compilations, “The One with the Guest Stars” Vol. 1 & 2. WBHE Japan and WBHE France also launched newly repackaged complete-series disc sets to great success.

John Wick: Chapter 3 — Parabellum — Lionsgate

To promote the release of John Wick: Chapter 3 — Parabellum, the Lionsgate home entertainment marketing team mounted an aggressive 360-degree campaign aimed at activating core audiences for the “John Wick” franchise, motivating consumers to engage in a piece of the “John Wick” world, and driving physical and digital sales of the latest film, which earned more than $171 million at the domestic box office. The team executed this campaign through three phases: a media blitz, strategic tactics to engage audiences through unique creative and fan-focused activations, and saturating the marketplace with high-volume media and extensive retail placements to drive sales.

To keep the franchise at the top of consumer minds through the lifecycle windows and to promote the home release of John Wick: Chapter 3 — Parabellum, Lionsgate marketers executed a 12-stop cross-country road show in partnership with Best Buy stores and NASCAR. The road show featured John Wick’s classic Mustang, his motorcycle from the latest film, and props from all three movies. Consumers got up close and immersed themselves in the world of “Wick” through a photo op and branded premium items. Lionsgate gathered consumer data in order to retarget them for future “Wick” content.

Then, when John Wick: Chapter 3 — Parabellum was readied for retail release, the Lionsgate team created exclusive editions for key retailers — four Steelbooks for Target, Best Buy (the new release plus a triple feature with all three films in the franchise) and Walmart; two mini-Steelbooks for digital release at Best Buy and Game Stop; and exclusive gifts-with-purchase for Walmart (JW3 with a black Adjudicator coin; the triple-feature with a Sophia Oath marker).

Lionsgate marketers also created a unique home entertainment trailer and exclusive TV spots that won them five Clio Entertainment Awards.

Lionsgate engaged Reddit users through a competition to caption stills from the film with what the infamous dogs were thinking. Top up-voted posts received silver, gold and platinum coins. Lionsgate also communicated with fans through a franchise text program, giving them access to content before it was released; drove deep into the world of “Wick” on social media by tapping into fan-favorite moments; created a four-part “in world” Web series, called “Truth Serum,” to engage fans; and launched a John Wick Hex game integration.

The publicity team, meanwhile, tapped director Chad Stahelski and co-stars Lance Reddick and Marc Dacascos to support the release through interviews and a themed press day leading to custom content. Remaining talent supported the release on social media with custom-made graphics.

Rocketman — Paramount Home Entertainment

Befitting the film’s larger-than-life subject, Paramount executed a multi-faceted marketing campaign for the epic musical celebration Rocketman. The team embraced the movie’s fantastical take on Elton John’s extraordinary life with a wide range of creative activities targeting cinephiles, music enthusiasts, the LGBTQ community, Elton John fans and general audiences.

A highly collectible release with extensive bonus content was augmented with multiple retail exclusives and in-store promotions. Capitalizing on Elton John’s enthusiasm for the film, Paramount’s marketing team enlisted the legendary performer to write a special message included in a booklet with the 4K and Blu-ray Combo Packs, and also heavily cross-promoted the film during John’s farewell concert tour and memoir release. In addition, a media campaign incorporating television, radio, print and digital advertising included targeted promotions such as a “Live Like a Rockstar” television sweepstakes and a month-long promotion with the Hard Rock Café, Hotel & Casino.

Digital activations included Rocketman-inspired influencer art, a piano app cross-promotion, virtual costume tours, and multiple debuts of exclusive footage from the bonus content.

The campaign culminated with two major events that generated widespread domestic and international publicity: a Rocketman-themed night at Dodger Stadium commemorating John’s historic concert there in 1975 featuring appearances by lyricist Bernie Taupin and actor Jamie Bell (who portrayed Taupin in the film), and a global press event and junket in London with director Dexter Fletcher, music producer Giles Martin, and costumer designer Julian Day.

The team’s combined efforts resulted in Rocketman blasting off on home entertainment platforms and becoming one of the most talked-about films of the year.

The Wizard of Oz 4K Ultra HD — Warner Bros. Home Entertainment

To celebrate the 80th anniversary year and the brand-new 4K UHD remaster and release of the iconic film The Wizard of Oz, Jessica Schell and her Warner Bros. Home Entertainment team conducted a press day at Warner Bros.’ Motion Picture Imaging (MPI) to highlight the technology that went into remastering the beloved classic.

Media outlets, bloggers and social media influencers were invited to the WB lot to tour MPI’s facilities and interview key players in the process, including colorist Janet Wilson, who has overseen every remaster of the film for the past 20 years. Using state-of-the-art technology, a new 8K 16bit scan of the original Technicolor camera negative became the basis for the 4K UHD scan, and guests were shown side-by-side comparisons of the new version of the film along with scenes from the original theatrical print and previous home entertainment versions. Other stops on the tour included the rarely-seen cold storage vault and negative scanning room. Guests were also able to take a picture with an original Technicolor three-strip camera from 1932 that was loaned to WB for the event.

The release campaign for the 80th anniversary-year of The Wizard of Oz kicked off in January with exclusive Fathom screenings across the country. Additionally, Warner Bros. Home Entertainment partnered with WB’s theatrical exhibition team and Dolby to create a new Dolby Vison remaster of the film for a week-long theatrical engagement timed to the film’s October home entertainment release, which included a special screening for press, bloggers and social media influencers.

Other campaign activities included a photo “selfie” tour featuring an eight-foot Ruby Slipper that visited high-visibility locations including Madame Tussauds in Hollywood, LA Live for a Los Angeles Lakers game, and the popular West Hollywood Halloween Carnival; a free Web-based augmented reality experience triggered by consumer assets such as product packaging and the home entertainment trailer; a Google partnership that displayed unique graphics and sounds triggered by searching “Wizard of Oz”; and support from Turner Classic Movies (TCM), which aired the documentary The Wonderful Wizard of Oz: 50 Years of Magic and provided digital and social media support.

Ford v Ferrari — Disney Media Distribution

The in-home marketing team for 20th Century Studios’ Ford v Ferrari set their sights on dynamic pre-sell tactics and a launch campaign targeting males 25 and up as well as racing enthusiasts. The film wound up raking in digital and physical sales nearly 50% above its initial goal.

The key ingredient to the campaign’s success was engaging and connecting with the core racing community by creating fan experiences nationwide, kicking off “The Perfect Lap Tour” at Daytona Motor Speedway with “pit” stops in Phoenix, Los Angeles, Chicago and Las Vegas. The tour engaged racing’s passionate fanbase by featuring meet-and-greets with the film’s stunt drivers, showcasing the real cars used during production and offering a pit crew experience. Using car enthusiast influencers also resulted in better-than-expected social impressions, video views and engagements with consumers across Facebook, Instagram and Twitter.

In-home marketing also timed media ahead of the Academy Awards to support Ford v Ferrari’s four Oscar nominations, including Best Picture, by encouraging consumers to catch up on nominees with “Watch Before the Awards” spots. The team also ran media in live sports and late-night to target the core male demo. Additionally, digital marketing partnered with The Infatuation to create a thematic foodie program. Utilizing American versus Italian themes featured in the films, a custom video called “Delivery Showdown” movie night was created to determine which food delivery service could deliver the fastest.

Frozen II — Disney Media Distribution

Leading up to the in-home release of Walt Disney Animation Studios’ Frozen II, the highest-grossing animated film of all time at the box office, the Disney marketing team crafted a comprehensive campaign to bolster awareness and consumer engagement. Frozen II experienced a significant boost in preorders, using targeted paid media and retailer support, right out of the gate.

For the February launch, Disney in-home marketing executed a multifaceted approach creating a “Frozen Weekend” with themed content, kid and parent influencer activations, and paid and organic social media impressions. In addition, Disney secured innovative partnership programs enlisting top brands including Drybar, FIDM, GoNoodle, So Yummy and Sparkling Ice to reach key audiences. In collaboration with creative marketing, publicity rolled out five days of bonus content debuts with top consumer-facing print, online and broadcast outlets.

Disney in-home marketing was also able to strategically leverage the film’s timely Oscar nomination for Best Original Song for “Into the Unknown,” as well as Idina Menzel’s acclaimed performance of the breakout hit featuring all the Elsas from around the world, to drive additional in-home digital and physical sales.

Once Upon a Time in Hollywood — Sony Pictures Home Entertainment

The campaign for Once Upon a Time in Hollywood was the result of seven months of collaboration between multiple divisions of Sony Pictures Entertainment, including home entertainment marketing, theatrical marketing, awards specialists, television distribution and exhibitor relations. With the film’s remarkable pedigree and Oscar buzz, the Sony Pictures Home entertainment marketing team, led by Lexine Wong, was able to take advantage of key award season milestones to create breakthrough marketing moments for consumers.

The campaign began during the film’s theatrical release, when the home entertainment team worked closely with global television distribution to produce “Once Upon a Time in Hollywood and Quentin Tarantino Present the Swinging Sixties,” a series of conversations between the acclaimed director and film historian Kim Morgan, discussing 10 films from the Columbia Pictures library that inspired director Quentin Tarantino’s newest film. Content was distributed to Sony Pictures Television’s networks in more than 60 territories and other partners around the world to promote the theatrical release and highlight the studio’s catalog titles. Digital retailers supported this concept by launching their own movie weeks, highlighting the same films leading into the digital release of Once Upon a Time in Hollywood.

To appeal to film collectors and eventize the first-ever release of a Tarantino film in 4K, the team worked ahead to manufacture a limited collector’s edition that would be worthy of the movie’s rich pop culture sensibilities. Custom packaging celebrating the characters contained the 4K Ultra HD film and bonus discs, plus a seven-inch vinyl record with two of the soundtrack’s songs (complete with turntable adapter), a collectible vintage poster for the in-world film Operazione Dyn-o-mite! and an exclusive Mad Magazine parody of the main character Rick Dalton’s TV Series, “Bounty Law.” Other exclusive gift-with-purchase offerings helped secure premium retail placement at major retailers, including “Rick Dalton” movie poster cards available at Walmart, a vintage-style film magazine with never-before-seen production photos available at Target, and a collectible Steelbook at Best Buy.

The team announced details of the home entertainment release and the collector’s edition in tandem with an October theatrical re-release, which helped to heighten awareness of the title and tease additional scenes that would be available for home entertainment consumers.

With a December home release date set, the home entertainment marketing team worked in lock-step with the studio’s awards team, ensuring consistent positioning in creative materials and efficient marketing spends across paid media efforts and digital marketing initiatives. Publicity efforts benefited from increased editorial demand for awards season content and generated a total of more than 193 million estimated impressions across creative activations including an immersive press day (with a bus tour of key filming locations, one-on-one time with production talent, a look at the film’s iconic costumes and a high-adrenaline stunt demonstration), an in-world mailer inducting press into the Rick Dalton fan club, and a star-studded home entertainment release party at old-Hollywood staple Musso & Frank Grill. Digital marketing helped cement the title as a collector must-have by highlighting the various available configurations in unboxing videos with key influencers.

The long tail of awards season helped keep the film relevant and consistently top of mind for consumers far past the release date through extended media flights and editorial drafting. By capitalizing on awards season and launching innovative and exciting marketing tactics, the film exceeded sales expectations and was named Media Play News’ Title of the Year.

PHOTO GALLERY  OF THE TOP HOME ENTERTAINMENT MARKETING CAMPAIGNS

The Power Marketers

Jeff Brown, EVP and GM, Television, Warner Bros. Home Entertainment
For more than 23 years, Jeff Brown has been an instrumental member of the Warner Bros. Home Entertainment (WBHE) team. Brown’s team manages all digital and physical WarnerMedia television content, including WBTV, HBO, Turner and WB Animation, for both new-release and catalog on a global basis. The content lineup includes live-action TV series, non-theatrical family and animation programming, third-party partner relationships such as BBC, and development of original movies for the home entertainment market. In recent years, under Brown’s tenure, WBHE has achieved No. 1 TV distributor share; five years of television transactional share growth; the No. 1 made-for-video slate, including Media Play News’ top direct-to-video for 2019, Batman vs. Teenage Mutant Ninja Turtles; leadership in TV digital, with innovation in lifecycle pricing and promotion; implementation of new customer acquisition strategies and adherence to data-driven analytics; and leadership in “collection” offerings, including “Game of Thrones,” “The Big Bang Theory” and “Friends” complete-series sets. Year to date, digital sellthrough catalog sales for WBTV are up more than 100% from what they were a year ago.

Brown has paced WB’s television digital efforts for high-profile series as well as for evergreen animation brands. Brown further expanded WB’s success with an unprecedented expansion into made-for-video content, particularly with the ever-successful DC Universe line — which currently has more than 45 animated movies and shorts, and counting!

Early in his career, Brown was an instrumental member of the Warner Bros. team that led the DVD/Blu-ray revolution. He was later based in London as Warner Bros.’ head of EMEA where he helped engineer the company’s adaptation of a global franchise marketing planning process, resulting in historic sales milestones. He then moved back to the United States and assumed responsibility of WBHE’s television business unit.

Before joining WBHE in 1996, Brown worked in marketing management for General Mills and Nestle, as well as operating as GM /owner of two successful entrepreneurial ventures.

 Hilary J. Hoffman, EVP, Global Marketing, Universal Pictures Home Entertainment
Hilary Hoffman oversees strategic marketing and business strategy for Universal Pictures and its distributed lines worldwide across new-release, catalog and TV properties for both physical and digital. Hoffman has consistently shown a knack for leveraging creativity, data and intuition to craft marketing plans for the home release of some of Hollywood’s biggest blockbusters and franchises. With an eye on maximizing revenue, she defines go-to-market consumer strategies and the overall approach for consumer engagement, both through traditional media and through new platforms and technologies. Hoffman and her team focus on the complete packaged-goods and digital product lifecycle.

David Kite, SVP, Distribution Marketing, Disney Media Distribution
Kite oversees global marketing for the in-home release of studio and TV content distributed by The Walt Disney Studios and Walt Disney Television. He is responsible for the global in-home release calendar of new-release and catalog titles across physical and digital retailers, overall creative product strategy, linear and digital marketing and customer relationship management that drive sales, ownership and consumption of the company’s content. This includes the creation and implementation of all creative marketing and bonus materials. With nearly 20 years of experience at The Walt Disney Company, Kite has held leading roles in digital marketing, product management and distribution strategy. He joined Disney in 2002 as executive producer of the studio’s Moviebeam video-on-demand service, which launched the following year.

Vincent Marçais, EVP, Worldwide Marketing, Paramount Home Entertainment
Marçais has served as EVP of worldwide marketing for Paramount Home Entertainment for just over two years, overseeing brand, creative, media, customer marketing, international marketing and consumer research for all of the studio’s home entertainment releases on physical and digital. He reports to Bob Buchi, president of Paramount Home Entertainment.

Marçais previously served as EVP of worldwide brand and customer marketing for 20th Century Fox Home Entertainment. In this role he oversaw the release campaigns for all transactional businesses (video-on-demand, DVD, Blu-ray Disc and Digital HD) and also managed joint consumer marketing efforts with digital retailers and U.S. and international operators. During his tenure Marçais was a key driver of the division’s transformation from a pure physical distribution company into a digital new media company. His marketing savvy helped spur sales to consumers of such films as The Martian, Joy, Brooklyn, and the “X-Men,” “Ice Age” and “Planet of the Apes” franchises.

Marçais began his career with French car manufacturer Citroën and joined Fox Video France in 1991, where he held numerous marketing and sales positions. From 2002 to 2006 he served as Fox’s VP of marketing for the European home entertainment operation. Marçais relocated to Los Angeles in 2006 to serve as SVP of international marketing for Fox and became EVP of worldwide brand and consumer marketing in 2012.

Amelia Rogers, SVP, Marketing, Home Entertainment and Digital Distribution, and Tom Gundred, SVP and Head of Worldwide Creative Marketing — Television, Home Entertainment and Digital Distribution, Lionsgate
Amelia McPartlon Rogers oversees overall marketing strategy, publicity, social media, research and paid media initiatives across all Lionsgate home entertainment and digital platforms. She leads her teams to develop a full 360-degree marketing strategy for the entire limited theatrical and multiplatform release slate; traditional 4K, Blu-ray Disc, DVD and digital releases of Lionsgate and Starz films and television programming; as well as the company’s third-party distribution companies.

Tom Gundred oversees worldwide creative marketing for Lionsgate’s television, home entertainment and digital distribution business. He directs the creative execution of the marketing strategy for limited theatrical and multiplatform release as well as the traditional 4K Ultra HD, Blu-ray Disc, DVD and digital releases of Lionsgate and Starz films and television programming. He and his team develop award-winning AV, print, digital and social media creative materials in support of properties such as the recently released ArkansasI Still Believe and “Zoey’s Extraordinary Playlist.” In addition, he oversees and directs development of creative for sales and marketing materials for international and domestic markets such as MIPCOM and NATPE for Lionsgate’s international television sales team.

Jessica Schell, EVP and GM, Film, Warner Bros. Home Entertainment
Schell joined Warner Bros. in 2014 and has global responsibility for all operations related to the physical and digital sales, marketing, creative, distribution, finance and administrative functions of the studio’s film home entertainment releases, including new theatrical titles and catalog. Schell has been successful in combining traditional marketing strategies with her extensive background in digital marketing and new media to create cutting-edge campaigns for such titles as Wonder Woman, Aquaman, It, Ready Player One, Crazy Rich Asians, American Sniper and the “Lego” franchise, driving both digital and physical sales. Schell also identifies and engages new technology marketing opportunities and platforms for the studio’s home entertainment offerings, including virtual reality, augmented reality and mixed reality.

Schell oversees the continued growth of WBHE’s Blu-ray Disc business, and also manages the growing market for 4K UHD Blu-ray titles, including the top-performing 2001: A Space Odyssey, Blade Runner, The Matrix Trilogy and The Dark Knight Trilogy. She has been instrumental in the continued growth of the digital transaction business, including electronic sellthrough and VOD. During her tenure, Warner Bros. has been the No. 1 home entertainment theatrical studio with a 17% share, the No. 1 home entertainment theatrical catalog studio with a 20% share, and the No. 1 home entertainment physical 4K studio with a 22% share, with consumers spending more than $100 million in combined sellthrough and rental sales of WB 4K theatrical product.

Prior to joining Warner, Schell spent nine years at NBC Universal, most recently serving as EVP of worldwide new media and digital entertainment for Universal Pictures.

Lexine Wong, Senior EVP, Worldwide Marketing, Sony Pictures Home Entertainment
Wong leads Sony Pictures Television Distribution’s Global Home Entertainment marketing team and is charged with delivering breakthrough marketing campaigns across a wide range of product from Sony Pictures Entertainment’s studio labels and television series, with the goal of driving consumer engagement, transactions and viewership throughout the product’s lifecycle. Specific areas of oversight include consumer and brand strategy, creative advertising, media and digital, PR and strategic partnerships, content development and new product development for burgeoning business opportunities. Wong’s focus is on providing value and measurable impact for end consumers through entertaining, shareable and highly interactive experiences across all channels. Wong’s insights-driven marketing strategy is the foundation for product development and continued marketing innovation around new platforms critical for growth in the industry, such as Movies Anywhere, augmented reality, 4K UHD and other direct-to-consumer digital offerings.

With more than 25 years in advertising and consumer marketing, Wong began her career at Young & Rubicam before joining what would become Sony Pictures Home Entertainment, where she rose to EVP of worldwide marketing in 2001 and her present position in 2006. Under her direction, Wong’s team has been responsible for recent breakthrough marketing campaigns including Spider-Man: Far From Home, Once Upon a Time in Hollywood, Zombieland: Double Tap, Jumanji: The Next Level, Little Women, Bloodshot and Bad Boys for Life.

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The Power Teams

Lionsgate

Erin Carter, SVP, Integrated Marketing, focuses on partnerships, catalog marketing, research and retail marketing.

Kathy Arendain, VP, Creative — Digital, runs social media and digital creative teams.

Aaron Gershman, VP, Creative — Art, oversees key art development and print creative.

Shannon Parker, VP, Creative — AV, oversees trailers, media spots and AV creative development.

Tiffany Olivares, VP, Publicity and Digital Engagement, runs publicity campaigns for limited theatrical and multiplatform releases.

Hallie Prince, VP, Integrated Marketing, oversees marketing for third-party partners and multi-platform releases.

Paramount Home Entertainment

Michele Bell, SVP, Worldwide Creative Services, is responsible for all of the division’s creative advertising materials.

Brenda Ciccone, SVP, Worldwide Publicity & Communications, oversees all publicity and corporate communications for the division on a global basis.

Melinda Froelich, SVP, International Marketing, is responsible for international marketing, advertising, public relations, promotions and release strategy.

Hilarie Hildebrandt, SVP, Customer Marketing, focuses on executing consumer-focused programs with each retail client.

Dina Marovich, SVP, Worldwide Media & Interactive Marketing, oversees all media planning and buying for the division.

Rozita Tolouey, SVP, Brand Marketing, drives the division’s global marketing strategies for new releases and acquisitions.

Leda Chang, VP, Digital Marketing, drives interactive initiatives.

Jacqueline Gustafson, VP, Home Media Content, supervises bonus material strategies.

Sony Pictures Home Entertainment

Jennifer Anderson, SVP, Marketing, is responsible for leading the strategic development and execution of brand marketing and creative for all SPHE new-release and catalog business. She oversees a cross-functional team including brand and product marketing, promotions and creative advertising.

Jane Mohon, SVP, Marketing Services, is responsible for data-driven consumer strategy overseeing digital and social media marketing, traditional and digital media planning and buying as well as publicity. She finds synergies across paid, owned and earned media by connecting the dots among consumer activation opportunities.

Joe Burg, VP, Content Development, leads a team of content producers in the ideation and production of original content spanning home entertainment and downstream distribution windows. Burg also serves as lead producer on new technology initiatives.

Gregg Shack, VP, Creative Advertising, guides the team’s creative strategy, developing key art, print and audio-visual assets for ad campaigns.

Jana Simmons, VP, TV & Customer Marketing, partners with the commercial teams and customers to develop marketing programs for all of SPHE’s transactional retail partners.

Universal Pictures Home Entertainment

Pam Blum, SVP, UPHE Marketing, oversees creative marketing services and the development of value-added content for UPHE’s releases on a worldwide basis.

Lea Porteneuve, SVP, Global Publicity & Communications, oversees global business, technology and executive communications for UPHE, spearheading all strategic publicity initiatives in support of the studio’s digital and physical home entertainment offerings.

Jeff Ackermann, SVP, Global Brand Marketing, spearheads global strategic marketing, product development and management of new-release titles from Universal Pictures and the studio’s extensive catalog library.

Denise Haro, SVP, Global Consumer Insights & Strategy, oversees business insights, marketing data analytics, and UPHE’s consumer insights and research with a focus on aligning global commercial strategy around product, window, messaging and innovation.

Sandy Choi, SVP, Brand Marketing, North America Partnerships, manages the North American third-party partners, which include developing marketing campaigns for partner releases across both physical and digital platforms and leading the cross-functional team that oversees the overall management of partner relationships.

Stephanie Lutjens, VP, Global Brand Marketing, leads global strategic marketing, product development and management of family new-release, Focus Features, distribution partner eOne and TV, in addition to managing worldwide home entertainment promotions.

Joe Eibert, VP, Digital Marketing, leads digital marketing strategic planning and execution for UPHE releases.

Nadia Haney, VP, Global Marketing, Emerging Technology, is responsible for consumer-focused global strategic marketing for emerging formats.

Ted Chi, VP, Digital Marketing Strategy, is responsible for establishing and leading the strategy and execution of marketing for the Digital Distribution group.

Kelly Harrington, VP, Global Brand Marketing, Catalog, TV, 1440 Productions & Licensing, leads global strategic marketing and management of UPHE catalog releases, TV, Universal 1440 Productions originals, and commercial marketing for licensing.

Warner Bros. Home Entertainment

Kristina Fugate, SVP, Marketing, Film, handles all theatrical new-release and catalog brand marketing efforts across disc and digital platforms, which also includes creative advertising, franchise lifecycle management and global strategy.

Chris Baldwin, SVP, Worldwide Promotions & Partnerships, oversees all global promotions and partnerships for WBHE, including new-release, catalog, TV, family and animation titles.

Jack Walker, SVP, Media & Digital Marketing, oversees all media and digital marketing for WBHE, including new-release, catalog, TV, family and animation, and games. Walker reports to Jessica Schell and Jeff Brown.

Emily Zalenski, SVP, Worldwide Publicity, Film, oversees worldwide publicity, events and experiential marketing efforts for new-release and catalog titles. She also manages corporate communications for WBHE.

Nicole Coleman, SVP, Trade Marketing and Sales Integration, oversees the theatrical catalog P&L for the home entertainment group across the physical and digital retail landscape, and also leads trade marketing and sales planning for both physical and digital film and television content.

Laura Lupinetti, VP, Film Trade Marketing, is responsible for driving go-to-market strategy for WBHE’s new-release and catalog businesses, curating content and price variability to maximize sales and placement across various retail windows.

Rosemary Markson, SVP, TV Marketing, leads global marketing for Warner Bros. and HBO TV content across all transactional platforms, with responsibility for strategy development, product management, consumer marketing and business planning for current on-air series and library/catalog content.

Mary Ellen Thomas, SVP, Originals, Animation & Family Marketing, oversees product development and marketing for animated and live-action originals, episodic animation, Turner, and portfolio brands (Peanuts, Dr. Seuss, Viz Media and WWE).

Melissa Hufjay, VP, Worldwide Publicity, Television, oversees worldwide publicity, events and Con presence for all television, family, animation and live-action/animated originals.

Zandra Palmer, VP, Trade Marketing, provides strategic direction to field sales and brand marketing teams in the development of effective retail programs across all distribution platforms in North America, both physical and digital, to achieve or exceed financial objectives.

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Digital Retailer Campaigns

Two retail campaigns also are being highlighted.

Redbox’s ongoing “Dinner & A Movie” campaign, which launched last summer, is taking on added relevancy in light of the novel coronavirus pandemic and governmental stay-at-home mandates.

The campaign is aimed at getting consumers to watch a movie from Redbox, either rented at a kiosk or streamed online, while enjoying a takeout meal at home. The ongoing campaign has included partnerships, promotions, social media and PR campaigns. The first promotion kicked off in June 2019 with DoorDash to give customers up to three free Redbox movie night rentals (at the Box or On Demand) when they sign up for DoorDash.

Last August, Redbox said its latest customer surveys found that 72% of Redbox customers paired their movie night with a full meal, and 50% grabbed a snack or treat during their film.

Ash ElDifrawi, chief marketing and customer experience officer of Redbox, told Media Play News last year something that rings especially true today: “Simple things, nostalgic things, like dinner and a movie, can really bring us together … It’s about purposefully carving out time for shared experiences.”

FandangoNow, the on-demand streaming service from Fandango, also has an ongoing campaign called “FandangoNow Flashbacks,” focusing on iconic movie anniversaries.

In partnership with studios, FandangoNow leverages its catalog of more than 100,000 titles to bring entertainment fans beloved catalog movies celebrating key cinematic anniversaries. The most successful campaign within the Flashbacks program was the 80th anniversary of the iconic “Batman” character. To generate excitement about this milestone for the superhero franchise, the FandangoNow CRM team distributed email communications to fans, featuring creative trivia questions and exclusive deals for fans.

Further demonstrating the success of the Flashbacks program, FandangoNow has found that fans rent or purchase other related titles within the Flashbacks program after watching the anniversary title.

The campaign is being driven by Loran Helin, senior merchandising director, and Rebecca Black, senior merchandising manager. They help oversee the sales and marketing relationships of several film and television studios, and create and execute promotional programs and marketing strategies that optimize revenue growth, customer acquisition and customer retention.

Universal Revamping Home Entertainment Rewards Program

Universal Pictures Home Entertainment has begun informing consumers about an upgrade to its UPHE Rewards  (upherewards.com) program — including a name change — coming June 1.

The platform will now be called the all-new Universal Pictures All-Access Rewards program. The website enables consumers of Universal DVD, Blu-ray Disc and digital releases to accumulate points for promotional items and discounts. Users can also enter a movie digital code included in packaging and receive free access to another select studio title.

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Notably, the email said registered members must use all their “activity points” by entering the Amex gift card sweepstakes by May 31. Any unused points will expire at midnight (PT) May 31.

“Our all-new Universal Pictures All-Access Rewards program is something to get excited about,” read the email. “We’ll be sending you more information about it soon!”

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Blu-ray Disc, DVD Release Sends ‘Bad Boys for Life’ to Top of ‘Watched at Home’ Chart

The Blu-ray Disc and DVD release of Sony Pictures’ Bad Boys for Life propelled the  action comedy into the top spot on the “Watched at Home” chart for the week ended April 25.

The third “Bad Boys” film was released digitally on March 31 after earning more than $200 million in North American theaters, making it the top box office earner in the franchise, which stars Will Smith and Martin Lawrence.

Star Wars: The Rise of Skywalker, the final installment in Disney’s “Star Wars” sequel trilogy, slipped to No. 2 after three weeks at No. 1 on the weekly chart, which tracks transactional video activity compiled from studio and retailer data through DEG: The Digital Entertainment Group.

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Like Bad Boys, The Rise of Skywalker captured the top spot on the chart — which measures disc sales, digital purchase (electronic sellthrough, or EST) and digital rental — after it became available on disc.

Another Universal Pictures film, The Gentleman, rose to No. 3 from No. 7 the prior week, also in the wake of its release on Blu-ray Disc and DVD. The action comedy follows an American expat, played by Matthew McConaughey, as a successful marijuana dealer in London who is attempting to cash out. The film’s ensemble cast includes Michelle Dockery, Colin Farrell, Henry Golding, Hugh Grant, Charlie Hunnam, Eddie Marsan and Jeremy Strong.

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Paramount’s Sonic the Hedgehog slipped to No. 4 from No. 3, while  Sony Pictures’  Jumanji: The Next Level remained at No. 5 for the third week.

Independent supplier Well Go USA scored its first entry on the “Watched at Home” chart with IP Man 4: The Finale, which debuted at No. 16.

  1. Bad Boys for Life (Sony)
  2. Star Wars: The Rise of Skywalker (Disney)
  3. The Gentlemen (STX/Universal, 2019)
  4. Sonic the Hedgehog (Paramount)
  5. Jumanji: The Next Level (Sony)
  6. Dolittle (Universal)
  7. The Call of the Wild (Disney, 2020)
  8. Underwater (Fox)
  9. 1917 (Universal)
  10. Birds of Prey (Warner)
  11. Little Women (Sony, 2019)
  12. Bloodshot (Sony, 2020)
  13. The Way Back (Warner)
  14. Like a Boss (Paramount)
  15. Knives Out (Lionsgate)
  16. IP Man 4: The Finale (Well Go)
  17. Just Mercy (Warner)
  18. Fantasy Island (Sony, 2020)
  19. Spies in Disguise (Fox)
  20. Ford v Ferrari (Fox)

 

Source: DEG: The Digital Entertainment Group
Includes U.S. digital sales, digital rentals, and DVD, Blu-ray Disc and 4K Ultra HD sales for the week ended April 25

Universal Pictures Home Entertainment Q1 Revenue Falls

Universal Pictures’ home entertainment unit April 30 reported first-quarter (ended March 31) revenue of $171 million, down 36% from revenue of $267 million during the previous year period.

The decline reflected the retail success of The Grinch, Halloween and Night School in last year’s first quarter, compared with the relative lower performance from 1917, Downton Abbey and Fast & Furious Presents: Hobbs & Shaw in this year’s first quarter.

The revenue did not include Universal’s premium VOD hit Trolls World Tour, which was released on April 10.

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Total studio revenue decreased 22.5% to $1.4 billion, reflecting decreases in theatrical revenue, content licensing, home entertainment and other revenue. Theatrical revenue decreased 28.8%, underscoring difficult comparison to the success of films in the first quarter of 2019, including How to Train Your Dragon: The Hidden World, Us and Glass, offset by the performance of films in this year’s first quarter, including 1917, Dolittle and The Invisible Man.

Indeed, The Invisible Man saw its theatrical run cut short by exhibitor shutdowns due to the coronavirus.

Content licensing revenue decreased 15.4%, driven by the timing of when content was made available under licensing agreements, partially offset by the performance of certain 2020 releases that were made available on premium video-on-demand after theater closures due to COVID-19, including Emma and The Hunt.

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‘Underwater’ Tops Redbox On Demand Chart; ‘Dolittle’ Stays Atop Disc Rentals

The newly released Underwater, from 20th Century Fox Home Entertainment, took over the No. 1 spot on Redbox’s On Demand chart and was No. 2 on Redbox’s kiosk disc rental chart the week ended April 19.

The Redbox disc rental chart tracks DVD and Blu-ray Disc rentals at the company’s more than 40,000 red kiosks. The Redbox On Demand chart tracks digital transactions, including both electronic sellthrough and streaming rentals.

Universal’s Dolittle, which debuted atop both charts a week earlier, remained No. 1 on the kiosk disc rental chart but slipped to No. 2 on the On Demand chart.

Another newcomer, Warner’s Just Mercy, debuted at No. 3 on the disc chart and No. 9 on the digital chart.

Sony Pictures’ Jumanji: The Next Level dropped to No. 4 on the rental chart and No. 5 on the On Demand chart.

Universal Pictures’ 1917 slid to No. 5 on the disc chart and No. 10 on the On Demand chart.

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The animated sequel Trolls World Tour remained at No. 3 on the On Demand chart.

Warner’s Birds of Prey was the No. 4 On Demand title.

Top DVD and Blu-ray Disc Rentals, Redbox Kiosks, Week Ended April 19:

  1. Dolittle — Universal
  2. Underwater — Fox
  3. Just Mercy — Warner
  4. Jumanji: The Next Level — Sony Pictures
  5. 1917 — Universal
  6. Little Women (2019) — Sony Pictures
  7. Spies in Disguise — Fox
  8. Knives Out — Lionsgate
  9. Gemini Man — Paramount
  10. The Grudge (2020) — Sony Pictures

 

Top Digital, Redbox On Demand, Week Ended April 19:

  1. Underwater — Fox
  2. Dolittle — Universal
  3. Trolls World Tour — Universal
  4. Birds of Prey — Warner
  5. Jumanji: The Next Level — Sony Pictures
  6. The Gentlemen — STX
  7. The Call of the Wild — Fox
  8. The Way Back — Warner
  9. Just Mercy — Warner
  10. 1917 — Universal

 

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Universal’s ‘Emma.’ Available for Purchase in May

Universal Pictures Home Entertainment will release the latest remake of Emma. for digital purchase May 5, and on Blu-ray Disc and DVD May 19. The film is available now for premium digital rental.

Jane Austen’s 19th-century comedy on misguided matchmaking and romantic mishaps chronicles the privileged but well-meaning young Emma Woodhouse (Anya Taylor-Joy), a restless “queen bee” without rivals in her sleepy little English town. In this glittering satire of social class, Emma must navigate her way through the challenges of growing up, misguided matches and romantic missteps to realize the love that has been there all along.

The cast includes Johnny Flynn, Bill Nighy, Mia Goth, Josh O’Connor, Miranda Hart, Callum Turner, Tanya Reynolds, Connor Swindells, Rupert Graves and Gemma Whelan.

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Extras include deleted scenes; a gag reel; commentary with director Autumn de Wilde, screenwriter Eleanor Catton and cinematographer Christopher Blauvelt; and the behind-the-scenes featurette “A Playful Tease.”

Extras exclusive to the Blu-ray and digital versions include the featurette “Crafting a Colorful World,” in which the cast and crew discuss the gorgeously preserved locations, extravagant set dressing, and authentic Regency costumes featured in the film; and “The Autumn Gaze,” an intimate look at director Autumn de Wilde’s filmmaking process and her photographic eye.

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