‘M3GAN’ Becomes Latest Theatrical Hit to Earn Early PVOD Release

Universal Pictures’ surprise box office hit M3GAN is now available for rent or purchase across myriad digital platforms at $19.99 and $24.99, respectively.

The move is consistent with NBCUniversal’s strategy to push theatrical releases into retail channels as early as 17 days.

M3GAN, about a life-like artificial intelligence doll given to a young niece (Violet McGraw) by her robotics engineer aunt (Allison Williams) after the girl’s parents are killed in an automobile accident, generated more than $30 million in North American ticket sales in its Jan. 6-8 theatrical debut. The movie has earned $125.4 million in global revenue (on a $13 million production budget) through Jan. 22.

M3GAN, which remains in theaters, has become a comedy bit on “Saturday Night Live” and reportedly inspired social media buzz with the rival movie doll rival of the “Chucky” franchise. Drew Barrymore, on her “Drew Barrymore Show,” also dressed up as M3GAN for a parody skit, which inspired a rash of social media mentions.

M3GAN been greenlighted for a sequel debuting in 2025.

Williams (Get Out) co-hosted the 95th Academy Awards nominations webcast Jan. 24.

‘The Croods: A New Age’ Available Digitally Feb. 9, on Disc Feb. 23

Universal Pictures Home Entertainment will release The Croods: A New Age through digital retailers Feb. 9, followed by a Blu-ray Disc, DVD and 4K Ultra HD Blu-ray Disc release Feb. 23.

The DreamWorks Animation film, a sequel to 2013’s The Croods, finds the first prehistoric family facing a new challenge when they encounter a walled-in paradise created by the sophisticated Betterman family. As they try to coexist, the differences between the two families escalate into a full-blown feud, until a new threat forces them to work together.

The voice cast includes Ryan Reynolds, Emma Stone, Nicolas Cage, Peter Dinklage, Kelly Marie Tran and Leslie Mann.

The film earned $43.9 million at the domestic box office.

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The disc and digital versions (depending on retailer) will include the exclusive short films Dear Diary: World’s First Pranks and Family Movie Night: Little Red Bronana Bread.

Other bonus materials include filmmaker commentary, deleted scenes, a gag reel, and several behind-the-scenes featurettes:

  • “The Croods’ Family Album” — A look at the actors who voice the Croods and Bettermans;
  • “The Evolution Of …” — A discussion about growing the franchise with the cast and filmmakers;
  • “How to Draw: Caveman Style” — a DreamWorks illustrator demonstrates how to draw one of the characters;
  • “Famileaf Album” — Fans can learn to create their own unique family album using real leaves or green construction paper for pages, and string (or dental floss) to hold it all together;
  • “Stone Age Attack” — A three-part featurette highlighting recipes that kids and parents can make together.

 

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