The UHD Alliance on Sept. 30 announced that Amazon Prime will begin supporting Filmmaker Mode next year and that Hisense has joined consumer electronics companies Panasonic, Vizio, Samsung, LG, Kaleidescape and Philips in supporting the feature.
The announcements came during an online presentation with DEG: The Digital Entertainment Group.
Filmmaker Mode, introduced by the UHD Alliance in August 2019, is designed to reproduce the content in the way the creator intended. It allows viewers to enjoy a more cinematic experience on their UHD TVs when watching movies by disabling all post-processing (e.g. motion smoothing, etc.) so the movie or television show is displayed as it was intended by the filmmaker, preserving the correct aspect ratios, colors and frame rates, according to the Alliance.
“Prime Video will be launching this feature on select players next year,” said UHD Alliance chairman Mike Zink. “It’s something that we’ve been working very hard on, and I think we are very, very excited for this to come to life.”
UHD Alliance president Mike fiddler noted that CE companies supporting Filmmaker Mode represent a big chunk of TV unit shipments both domestically and globally.
Zink interviewed colorist Jill Bogdanowicz and Stephen Lighthill, president, the American Society of Cinematographers, about the importance of maintaining the intention of creators in content viewed in the home.
“Anyone that does not look at the way the image is going into the home is foolish,” noted Lighthill, adding “producers want to make sure it’s going to look the same in Jill’s suite as it does at home.”
CE company executives also joined the discussion to describe and express their support for Filmmaker Mode.
LG Electronics’ Tim Alessi said the company was putting Filmmaker Mode in every new UHD model produced in 2020.
“We kinda went all in on Filmmaker Mode,” he said, noting, “what really sets this whole effort apart is we got the entire industry to rally around one name and one set of features.”
LG is mounting an in-store display at Best Buy describing the advantages of the feature.
Samsung’s Bill Mandel said the manufacturer put the Mode in all its 2020 UHD TVs, and about a month ago launched new projectors with the feature. Samsung is running an in-store video loop about it on its TVs, he noted.
LAS VEGAS — CES 2020 opened Jan.7 with innovation and concepts once again overshadowing the show’s legacy consumer electronics.
This year’s CES features more than 4,400 exhibiting companies, including 1,200 startups.
A press release from the Consumer Technology Association (CTA), which produces the annual event, touts the show’s focus on “the latest transformative technologies, including 5G, artificial intelligence, vehicle technology, digital health and more.”
CES 2020 runs through Jan. 10.
“The innovation on display this week at CES embodies the drive and passion that fuels our industry and furthers economic growth on a global scale,” said Gary Shapiro, president and CEO of the CTA, in a statement. “The products and technologies launching this week will inspire, connect and change lives for the better.”
Prior to the CES exhibit show floor opening, there were a number of pre-show events Jan. 5 and Jan. 6, including Media Days, CTA’s 2020 Tech Trends to Watch presentation, CES Unveiled Las Vegas, conference programming at the ARIA and keynotes from Samsung and Daimler.
Samsung Consumer Electronics President and CEO H.S. Kim, delivering the first CES 2020 keynote, focused on the “Age of Experience,” a decade of human-centric innovation that combines hardware and software to create personalized experiences to make life more convenient, enjoyable and meaningful. His talk highlighted the company’s latest advances in intelligent robotics, AI, 5G and edge computing. “In the Age of Experience, we need to re-think the space we have to accommodate our diverse and evolving lifestyles,” said Kim.
CTA’s Steve Koenig and Lesley Rohrbaugh presented 2020 Tech Trends to Watch on Jan. 5 and provided some sales projections. The soaring popularity of streaming services along with 5G connectivity and artificial intelligence (AI)-enabled devices will drive revenue growth for the U.S. consumer tech industry to a record $422 billion in retail revenues in 2020 — nearly 4% growth over last year, according to CTA estimates.
Also on Jan. 5, the annual CES Unveiled events featured more than 220 exhibiting companies, including 98 startups from Eureka Park, the startup hub at CES 2020.
CES Media Days featured two days of preshow press events from CES exhibitors, including major brands and emerging startups. Twenty-nine companies announced products, including several that showed off home entertainment-related products.
HDMI announced its Ultra High Speed HDMI certification program that assures support for all HDMI 2.1 features, including 8K.
Hisense talked up a dual-cell XD9G LCD TV that layers two liquid crystal modules, one on top of the other, inside a single cabinet.
LG Electronics unveiled new OLED (LG Signature OLED 8K) and LCD (LG 8K NanoCell) TV models.
Panasonic previewed its flagship HZ2000 OLED TV with support for the UHD Alliance’s Filmmaker Mode.
And the UHD Alliance announced two additional television partners for its Filmmaker Mode initiative, Samsung and Phillips, along with further support from Hollywood guilds and others (see related story).
Three Hollywood guilds, the Film Foundation, consumer electronics companies Samsung and Philips (TP Vision, Europe), and Kaleidescape have joined others in support of Filmmaker Mode, the UHD Alliance announced at CES Jan. 6.
The guilds include the Director’s Guild of America, the American Society of Cinematographers and the International Cinematographers Guild. The CE companies join LG Electronics, Panasonic and Vizio, which announced support for the program in August. Also in August, several high-profile directors and Hollywood studios hailed Filmmaker Mode, which brings a more cinematic viewing experience to the home by turning off motion smoothing on the TV, among other setting adjustments.
“[Filmmaker Mode] sets the television in a way that maintains filmmaker intent,” said Warner’s Michael Zink, UHD Alliance chairman, at the press conference.
“Preserving intent is an important part of our creative rights work,” said director and co-chair of the DGA creative rights committee Christopher Nolan in a statement.
“Most people today are watching classic films at home,” said director Martin Scorsese, founder and chair of the Film Foundation, in a statement. “With Filmmaker Mode, different works will be presented accurately as they were created and designed by the filmmaker. Filmmaker Mode is a long overdue and welcome innovation.”
The Film Foundation is a film preservation and education organization.
“The ASC’s mission has always centered around advancing the art and science of cinematography,” said Kees van Oostrum, president of the American Society of Cinematographers, in a statement. “Filmmaking is a true art-form and Filmmaker Mode allows that artwork to be enjoyed as envisioned by the artist not just in the theater, but in the home.”
With the addition of more CE companies, “we really do have that strong worldwide presence,” said UHD Alliance president Mike Fidler.
Tim Alessi, senior director, product marketing, LG Electronics, who announced the company’s support for Filmmaker Mode earlier in the day, also appeared at the UHD press conference. “We will include it in every new 4K and 8K TV that we introduce in 2020,” he said, adding LG would “aggressively promote it at retail.”
“We want to help the consumer watch all the great movies on a great TV without having to give it a second thought,” he said.
Panasonic’s Makoto Morise also showed up at the UHD event and noted that the company’s 2020 OLED HD 2000 series will support Filmmaker Mode, an announcement also made earlier at the Panasonic press conference. More models will be added, he said.
Ken Lowe, co-founder and VP, Vizio, also appeared at the event. Vizio will use the automatic feature that engages Filmmaker Mode, “but customers may also activate it manually as well,” he said.
LG Electronics touted support for the UHD Alliance’s Filmmaker Mode Jan. 6 at CES with video testimonials by directors Chris Nolan and Christopher McQuarrie hailing the feature that brings the home viewing experience closer to the filmmakers’ intention.
“We’re proud to be among the first to embrace the UHD Alliance’s new Filmmaker Mode,” said Tim Alessi, senior director of product marketing at LG Electronics.
Current TVs use advanced video processing capabilities to offer consumers a broad range of options in viewing various types of content, ranging from sports to video games. Filmmaker Mode allows viewers to enjoy a more cinematic experience on their UHD TVs when watching movies by disabling all post-processing (e.g. motion smoothing, etc.) so the movie or television show is displayed as it was intended by the filmmaker, preserving the correct aspect ratios, colors and frame rates.
LG also showed a 65-inch, 20mm thick TV; its rollup OLED TV, which Alessi said would be introduced this year; and support for DolbyVision IQ.
In addition, the electronics company touted Nvidia G-Sync-compatible TVs that can play games in 4K with up to 120 Hz. Alessi noted that game playing capability on TVs is increasingly important to consumers.
The UHD Alliance, along with leaders in consumer electronics, the Hollywood studios and members of the filmmaking community, Aug. 27 announced collaboration on a new viewing mode for watching movies and episodic TV called “Filmmaker Mode,” designed to reproduce the content in the way the creator intended. (L-R): Panasonic’s Ron Martin, Vizio’s Kenneth Lowe, Warner’s Michael Zink and director Rian Johnson were on hand to announce the launch. (Photo by Patrick T. Fallon for UHD Alliance)
The UHD Alliance, along with leaders in consumer electronics, the Hollywood studios and members of the filmmaking community, on Aug. 27 announced collaboration on a new viewing mode for watching movies and episodic TV called “Filmmaker Mode,” designed to reproduce the content in the way the creator intended.
Rian Johnson, director of Star Wars: The Last Jedi and the soon-to-be-released Knives Out, helped introduce Filmmaker Mode at an event in Los Angeles.
“As someone who makes movies, I love this so much,” he said. “I know that it means that every choice that I’ve made in the movies that I make, from the choices on set all the way up through through the color grade, are going to be coming through when somebody watches them at home.”
“I want to applaud everybody with the UHD Alliance,” he added.
“This initiative enjoys broad support from some of Hollywood’s most notable directors along with the filmmaking community,” said UHD Alliance president Mike Fiddler.
Current TVs use advanced video processing capabilities to offer consumers a broad range of options in viewing various types of content, ranging from sports to video games. Filmmaker Mode will allow viewers to enjoy a more cinematic experience on their UHD TVs when watching movies by disabling all post-processing (e.g. motion smoothing, etc.) so the movie or television show is displayed as it was intended by the filmmaker, preserving the correct aspect ratios, colors and frame rates, according to the Alliance.
LG Electronics, Panasonic and VIZIO announced support for Filmmaker Mode. Specific product and implementation plans will be announced by each company at a later date. Panasonic expects to include the mode in 2020 models, said Panasonic’s Ron Martin at the event. Vizio announced its 2020 Smart TV product lineup also will include the new mode.
Vizio’s Carlos Angulo noted that the company’s research showed that 85% of consumers leave the TV in the mode out of the box or rarely change it.
“Modern televisions have extraordinary technical capabilities, and it is important that we harness these new technologies to ensure that the home viewer sees our work presented as closely as possible to our original creative intentions,” said director Christopher Nolan (Dunkirk, Interstellar and the Dark Knight Trilogy) in a statement. “Through collaboration with TV manufacturers, Filmmaker Mode consolidates input from filmmakers into simple principles for respecting frame rate, aspect ratio, color and contrast and encoding in the actual media so that televisions can read it and can display it appropriately.”
While studios and CE manufacturers have long worked in concert to deliver new entertainment technologies and experiences to consumers, Filmmaker Mode marks the first collaboration to add leaders in the creative community to the mix.
The UHD Alliance informed the project by surveying the creative community. Of the more then 400 members of the creative community surveyed, 96% said maintaining creative intent in the home was important to them, said Annie Chang, VP of creative technology at Universal.
There were three things repeatedly heard from filmmakers, said Warner Bros. VP of technology Michael Zink. They cared about the home viewing experience of their films, they knew modern TVs delivered more advanced quality, and they wanted it to be easy for consumers to access the correct settings for their content.
“I care deeply about how cinema is experienced at home because that’s where it lives the longest. That’s where cinema is watched and re-watched and experienced by families,” added Ryan Coogler, director of Black Panther and Creed, in a statement. “By allowing the artists in the tent to help consult and give feedback to the electronics companies on Filmmaker Mode, we can collectively help make the consumer’s experience even more like it is in the cinema.”
Johnson noted that he once tried to turn off motion smoothing on a bar TV and even he couldn’t figure it out. “It’s nested very often in deep sub-menus,” he said.
Unlike some picture modes which may require the user to enter one or more menus to find and select, Filmmaker Mode will be activated either automatically, through metadata embedded in the content, or through a single button which enables the consumer to activate Filmmaker Mode without moving through multiple menu levels. Further, to make finding displays that can display content in Filmmaker Mode, the name and settings will be consistent across multiple TV brands.
“With all the advances in today’s televisions, now is a great time to introduce Filmmaker Mode. It’s just impossible to ignore what the technology can do,” noted director Paul Thomas Anderson (There Will Be Blood and Phantom Thread) in a statement. “We can use these capabilities to preserve the intent of the filmmaker, preserve the purpose of the art.”
As part of the specification development process for Filmmaker Mode, the UHDA also worked with and solicited input from the Directors Guild of America and The Film Foundation.
“I started the Film Foundation in 1990 with the goal to preserve film and protect the filmmaker’s original vision so that the audience can experience these films as they were intended to be seen,” noted director Martin Scorsese in a statement. “Most people today are watching these classic films at home rather than in movie theaters, making Filmmaker Mode of particular importance when presenting these films which have specifications unique to being shot on film.”
“Every day on set, we make hundreds of decisions about how to present and tell our story. No one decision makes or breaks a film, but there’s a cumulative effect that results in a film that looks and feels the way we envisioned it,” added Wonder Woman director Patty Jenkins in a statement. “As a filmmaker, I want to see…and think viewers want to see…that vision carried through to every possible viewing environment. Filmmaker Mode makes it possible for all those choices to be seen in the home.”
Live Planet, creator of systems for virtual reality and blockchain tracking of entertainment content, has appointed Hanno Basse, former chief technology officer at 20th Century Fox Film Corp., president of its Decentralized Media Solutions division.
“Basse brings Live Planet his extensive expertise in driving the adoption of emerging technologies to catalyze new media experiences and services, expanding the company’s innovations in immersive and linear video production, distribution and monetization,” according to a Live Planet press release.
Basse will expand the company’s global footprint, building on its end-to-end virtual reality video streaming and publishing solution and its blockchain-based video infrastructure platform, the VideoCoin Network.
He will be based in Los Angeles, reporting to Live Planet founder and CEO Halsey Minor.
“I’m absolutely thrilled to mark the next stage of growth for Live Planet with the addition of Hanno to our world-class team of media and technology experts. Hanno brings a truly unique level of senior experience to Live Planet that will be extremely valuable to us as we help our customers meet the increasing demands of streaming video and next-generation on-demand services,” said Minor in a statement. “The addition of a technology pioneer of Hanno’s caliber is emblematic of Live Planet’s strategic direction and I look forward to an incredibly exciting journey ahead.”
“The media processing and distribution technologies Halsey and his team have built are among the most groundbreaking I’ve seen. They provide the basis for a new generation of solutions that media, telco and corporations will eagerly embrace as our world moves toward increased decentralization, higher-speed communication and edge-based compute,” said Basse in a statement. “I cannot wait to show the world what we will deliver next.”
Basse was appointed chief technology officer at 20th Century Fox Film Corp. in 2012, At Fox, Basse was responsible for technology strategy for the film studio, covering production/post-production, theatrical distribution and home entertainment. He created partnerships with Samsung, Ericsson and Barco, among others, which led to the founding of the Fox Innovation Lab. While at Fox, he also served as the first chairman of the UHD Alliance where he helped launch the 4K UHD Blu-ray Disc format and, in partnership with Samsung, established High Dynamic Range technology as a consumer product. He also served as the Fox board member of Movielabs.
Prior to joining 20th Century Fox, Basse was with DirecTV, where he served as SVP of broadcast systems engineering. In that role, he was responsible for the design and implementation of DirecTV’s broadcast infrastructure and served as the technical lead for the introduction of many technologies to DirecTV’s platform, including HD, 3D and on-demand services.
Basse studied radio communications technology at the Engineering College of the Soviet Air Defense Forces in Kiev, Ukraine, and received his bachelor’s degree in electrical engineering from the Officer’s College of the Air Force in Kamenz, Germany.
The Live Planet VR System is an end-to-end solution for easily creating and delivering live and recorded picture-perfect stereoscopic VR video programming and applications, according to the company.
The VideoCoin Network provides video infrastructure for the blockchain-enabled internet, delivering decentralized video encoding, storage and content distribution.
The UHD Alliance and the Blu-ray Disc Association were at the 2019 CES in Las Vegas to tout the success of the 4K Ultra HD format and new promotional efforts.
The UHD Alliance currently has 43 members — comprised of electronics manufacturers, film and television studios, content distributors, and technology companies — with such companies as Charter Communications and Google joining last year to better understand how to deliver high dynamic range (HDR) content, said UHDA president Mike Fidler.
“Google of course brought out the Pixel 3 and that is a certified Mobile HDR Premium product,” he said.
The group also continues to certify products as Ultra HD Premium, with 46 new products added in 2018 to bring the total to 63 products (TVs, computer monitors, mobile devices and Ultra HD Blu-ray Players) and 10 companies offering certified products. The UHDA has also offered new broadcast recommendations to facilitate broadcast of Ultra HD Premium certified content.
The group continues to educate at such events as IFA, the 4K Summit, MWC, CEDIA and, of course, CES.
“We’re out at trade shows on an ongoing basis,” Fidler said.
Its educational website, ExperienceUHD.com, which launched in 2017, has been upgraded in the past year. It offers “how to” home theater set up information; educational information on HDR, 4K resolution, wider color spectrum, color bit depth and immersive audio; and social media links. Its biggest reach is with Millennials and Generation Z, according to Fidler.
Educational information on interoperability of different products went up on the site in October 2018.
“We are spending considerable resources,” Fidler said, to identify interoperability problems and offer steps on the website to fix them. The UHDA buys product at retail to test.
For instance, the website shows consumers how to set up TVs with screen shots of menus.
“It’s been really popular from a usage standpoint,” Fidler said, adding that every year the menus change “so we continue to do this.”
Sometime in the first quarter, the UHDA plans to put test patterns on the sight to help consumers see if they are getting true HDR.
The UHDA collaborated with Amazon on a section of the online behemoth’s site — which also offers a link to ExperienceUHD.com — to better educate consumers about the format. That product launched in August 2018.
“Other retailers have gotten in touch with us recently [about helping with sites],” Fidler said.
The group also unveiled a dynamic typograph asset at CES (developed in collaboration with the Digital Entertainment Group Europe), available for retailers and partners.
The UHDA is expanding its efforts into Europe, especially Germany, France and the United Kingdom, Fidler said.
In another initiative, the UHDA surveyed the creative community, getting close to 400 responses from cinematographers, colorists, directors, digital imaging specialists, editors, producers, VFX supervisors, writers and others on their preferences for and the importance of the format. The effort was recognized at the fall 4K UHD summit. In the survey, 86.1% answered “Most Important” to the question: “How important is it to you to have a simple way to get your home TV setup similar to monitors in the color grading suite for viewing content that YOU created?”
Actor Tom Cruise’s recent Twitter missive about motion smoothing was inspired by the survey, Fidler said.
Meanwhile, the 4K UHD market continues to grow with all 55-inch and larger panels available in UHD only and 100% of 50-inch and larger TV shipments expected to be in the format by the end of this year, according to IHS Markit data cited by the UHDA.
On the content side, the Blu-ray Disc Association (BDA) noted that Ultra HD Blu-ray, both hardware and software, experiencing approximately 40% and 60% growth, respectively, in 2018, with catalog, local/regional and episodic TV titles increasingly joining new release theatricals on the format.
Standalone Ultra HD Blu-ray player sales for 2018 are expected to surpass 2017 by 44%, and growth of another 30% is anticipated for 2019, according to Futuresource data cited by the BDA. Meanwhile, 15% of all Blu-ray players shipped worldwide in 2018 are expected to be Ultra HD Blu-ray, with 25% projected in 2019 (excluding Xbox One sales), according to data cited by the BDA. The worldwide UHD Blu-ray player installed base is expected to reach 4.5 million by the end of 2018. As of December 2018, there were 29 4K UHD BD player models and 11 4K UHD recorder/player models for a total of 40, according to the BDA.
Global 4K Ultra HD Blu-ray sales continue to grow steadily, with an 83% increase in 2018 vs. 2017, and a further growth of 45% forecast for 2019, according to the BDA. Ultra HD Blu-rays are expected to account for 11% of Blu-rays sold worldwide in 2018, rising to 22% by 2020 and 40% by 2022, according to the BDA.
About 430 4K UHD Blu-ray titles were available in the United States by the end of 2018, the BDA reported, with such notable recent catalog releases as 2001: A Space Odyssey, The Matrix and Close Encounters of the Third Kind and such episodic TV releases as “Game of Thrones,” “Planet Earth 2” and “Dr. Who: Twice Upon a Time.”
BDA president Victor Matsuda was especially impressed with Lionsgate’s decision to release Twilight, which skews to a younger audience, on 4K UHD Blu-ray.
“Recognizing the business possibilities in reissuing that type of title was really encouraging,” he said.
With streaming 4K UHD still dependent on the pipeline to the home (Netflix recommends 25Mbps for 4K), the fact that most users’ service is less robust makes the physical disc more compelling, he said. Only 21% in the U.S. manage to meet the Netflix standard, while such European countries as Germany, France and the United Kingdom manage even less of a percentage.
To tout the benefits of 4K UHD Blu-ray, the BDA also unveiled a sizzle reel at CES for members.
DEG: The Digital Entertainment Group and the UHD Alliance have partnered to present the 4K Ultra HD Summit from 2 to 6 p.m. Nov. 6 at the Skirball Cultural Center in Los Angeles.
The 4K Ultra HD Summit will advocate and educate about the benefits of 4K Ultra HD televisions and content while highlighting the latest 4K news. The stated goal of the half-day summit is to “highlight consumer benefits of 4K Ultra HD with high dynamic range and provide information about new hardware and software products for the holiday buying season,” according to a press release announcing the event.
The program will focus on advancements in 4K UHD technology, increasing consumer adoption of the technology, ease of operation for consumers and the widening availability of content, while promoting “that the pairing of 4K Ultra HD devices and content provides the single best home viewing experience available to consumers.”
During the summit, DEG will present the Vanguard Award to a filmmaker at the forefront of using groundbreaking technology to deliver increased scale and resolution, greater contrast and dynamic range, enhanced color and immersive audio to film audiences both in cinemas and in the home theater environment.
Summit participants will include major studios and leading independent content suppliers; consumer electronics manufacturers; retailers of 4K Ultra HD devices and content; digital distribution services; the Hollywood creative community; and the Blu-ray Disc Association.
Video and Audio Center held a gala opening party Jan. 25 for its new flagship showcase store in the Westfield Century City mall. Video and Audio Center has been introducing new technologies for more than 34 years, and its new store is a new retail concept focused on the customer experience, with towering wall displays and interactive product exhibits.