Netflix may have no interest in live sports, but streaming video rival Amazon is taking a different approach.
In a first, the ecommerce behemoth has begun selling pay-per-view streaming access to “UFC 222 Cyborg vs. Kunitskaya,” a female featherweight mixed martial arts fight taking place March 3 in Las Vegas. The four-hour event is available in HD for $64.99.
The main card also includes contests between Frankie Edgar and Brian Ortega; Sean O’Malley vs. Andre Soukhamthath; Stefan Struve vs. Andrei Arlovski; and Cat Zingano vs. Ketlen Viera.
The package does not require a Prime membership.
Amazon previously sold fight retransmissions, including “UFC 194: Aldo vs. McGregor” in 2015 and “UFC 220,” a curated collection of past fights.
While PPV events are typically sold through pay-TV operators and can be acquired through other channels, Amazon’s move marks another step toward live sports.
Amazon paid $50 million to the NFL in 2017 to stream 10 Thursday Night Football games on Prime Video – an arrangement the company hopes to continue next season.