It’s official: The majority of American TV consumers also stream video.
New data from Nielsen found that 56% of domestic consumers stream video compared to 48% in 2018 and 40% in 2017.
The average consumer watches more than two hours of streamed content daily, which is up from slightly less than two hours last year.
At the same time, linear TV consumption remains most popular among 82% of streamers — with almost 90% still watching pay-TV networks.
Nielsen found that 65% of U.S. households can now stream video compared to 59% in 2018 and 51% in 2017.
Among U.S. cities, Austin, Texas has the highest percentage (70%) of streaming users, while Pittsburgh, Pa., has the lowest at 45%. Cleveland residents spent the most time streaming video at two hours and 29 minutes per day.