Amazon’s IMDb TV Launches Service in the U.K.

Amazon-owned ad-supported VOD platform IMDb TV, which bowed in 2019, has launched service in the United Kingdom — the platform’s first international play. The free service will initially be available through Amazon Prime Video, followed by the app’s bow on Amazon Fire TV.

In addition to catalog movies and TV shows, IMDb TV features original content, including “Luke Bryan: My Dirt Road Diary,” “Moment of Truth,” “Alex Rider,” “Leverage: Redemption” and “Top Class: The Life and Times of the Sierra Canyon Trailblazers,” among others.

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“IMDb TV has created a free-to-consumer destination by combining a hybrid of exclusive Originals from Amazon Studios and highly sought-after movies and television,” Lauren Anderson and Ryan Pirozzi, co-heads of content and programming at IMDb TV, said in a statement. “Today’s U.K. launch marks a major step in our mission to deliver customers widely appealing content and globally relevant storytelling, through a personalized, free streaming experience.”