Viacom International Media Networks Feb. 18 announced that MTV U.K. is partnering with Facebook to launch an interactive game show on the social media’s over-the-top Watch video platform.
Dubbed “ MTV Stax,” the game streams three times weekly and is free to play featuring contestants answering questions about pop culture. Episode winners qualify for a chance to win a large cash prize. The show is hosted by MTV news presenters Tinea Taylor and Tyler West, among others.
“We are always exploring new and innovative ways to engage and entertain our audiences, so we’re excited to be working with Facebook Watch as one of their first U.K. launch partners to develop ‘MTV Stax,’”Joanna Wells, VP digital content, youth and entertainment at VIMN, said in a statement. “We know that there’s a great appetite at the moment for live interactive quiz shows and our fans are tapped into popular culture, so this feels like a very natural fit for MTV.”
Facebook Watch launched its own interactive U.K. game show, “Confetti,” last November.
Earlier this month MTV launched its first SVOD mobile streaming app in the U.K. targeting the younger mobile demo (ages 18-34 years old), with additional distribution planned through regional telecoms.