BET Networks, a unit of Viacom Media Networks, and Tyler Perry Studios June 24 unveiled a new joint venture to launch BET+, a pending subscription video-on-demand service targeting the African-American audience.
Available this fall, BET+ will feature more than 1,000 hours of content, including original programming and catalog series, movies, and specials from BET Networks, Perry, and other African-American content creators.
“African-Americans are the leading consumers of streaming services, with higher SVOD adoption rates than other consumers, which is why we’re so excited to launch a premium product for this underserved audience,” Scott Mills, president of BET Networks, said in a statement.
BET+ will offer consumers a comprehensive collection of African-American-focused dramas, sitcoms, films and specials. It will be the official home of Tyler Perry’s collected works across film, television and the stage.
The service will feature Perry’s box office-topping theatrical films, including films from the “Madea” series; original series “House of Payne” and “Meet the Browns” and a selection of Perry’s stage plays.
“In our industry, the way people consume content is constantly evolving,” Perry said. “I’ve paid attention to my audience and what works for them and, for that reason, I’m very excited not only about the idea of partnering with BET to create new and exciting content, but also about the idea of giving people a personalized experience through the ability to curate the content they love to consume.”
The first BET+ original — “First Wives Club,” a 10 episode scripted drama from Girls Trip screenwriter Tracy Oliver — will debut on the service in the fall.
The modern television remake of the classic 1996 revenge comedy starring Goldie Hawn, Bette Midler and Diane Keaton now stars an African American cast, including Jill Scott(“Why Did I Get Married”), Ryan Michelle Bathe (“This is Us,” “Empire”) and Michelle Buteau (“Isn’t It Romantic”).
“First Wives Club” kicks off BET+’s slate of exclusive original programming that includes the premiere of a new series from Will Packer (“Ride Along,” “Think Like a Man”) and new original series from Tyler Perry and more.
The service will also feature a deep library of beloved series, films, and documentaries from BET Networks and the Viacom portfolio — including “Real Husbands of Hollywood,” “The New Edition Story,” “The Quad,” “College Hill,” “Comic View,” “Hell Date,” and more — most of which have not previously been available on streaming platforms.
BET+ will be available at launch on Android devices such as Samsung Galaxy, iOS devices such as the Apple iPad and iPhone, as well as other streaming devices.
BET’s new and current-window programming will continue to be available on BET’s linear network, including the newly-announced Tyler Perry original drama, “The Oval,” which will debut on BET as the first series under Perry’s multi-year content partnership with the network.
With over 75 hours of new original content slated to premiere on BET over the next year, Perry’s line-up will also include another drama series, two comedy series, and a live holiday-themed production. BET fans will have additional access points to BET content on BET.com and the BET Now app for TV Everywhere users.