“Oh, and if you have 3 hours to spare … check out this special look at #DisneyPlus:”
The platform will feature classic Star Wars, Pixar and Marvel movies, in addition to original branded TV shows such as “The Mandelorian,” “Noelle,” “Lady and the Tramp,” “Hero Project,” “The World According to Jeff Goldberg,” “High School Musical: The Musical,” “Encore,” “Monsters at Work,” “Into the Unknown: Making Frozen 2,” “WandaVision,” The Falcon and the Winter Soldier,” Star Wars: The Clone wars,” Marvel Studios “What If…,” and “Loki,” and “Timmy: Failures Were made.”
In addition, the service will offer 30 seasons of “The Simpsons.”
Bloomberg’s TicToc news platform reportedly plans to launch an over-the-top video news service later this year.
Bowed in 2017, TicToc features news on a 24-hour cycle via Twitter, Facebook, Instagram, YouTube, WhatsApp, Amazon Echo, podcast and newsletter. The platform has posted 17,000 additional video news spots thus far in 2019 than it did during the same period last year.
Bloomberg is opting for OTT after internal data suggested consumers who stream at least 10 hours of video weekly don’t like how news is delivered online, according to Jean Ellen Cowgill, managing director, TicToc.
“The mission is to live across all platforms that make up someone’s daily news diet,” Cowgill told Digiday. “If you look at the projection for the OTT ad market, the writing on the wall is pretty clear. There’s a lot of competition because it’s the next big explosion, we want to be part of that.”
As expected, the bulk of TicToc’s user demo skews from 21 to 44-years-old, the prime OTT video viewer – and a draw for advertisers, according to Ben Sinden, consultant at Sinden Media.
“If TicToc can establish its identity and grow a wider audience on existing platforms, an OTT product could be the logical next step,” Sinden said. “Given Bloomberg’s data, tech, scale and heritage, it has as good a chance to cut through to a streaming news audience as anything before it.”
YouTube April 30 disclosed it has expanded its relationship with Major League Baseball that includes the right to live-stream 13 games for free during the second-half of 2019 season in the United States, Canada and Puerto Rico.
The deal mirrors last year’s deals between MLB, Amazon and Twitter that brought the national pastime to social media and beyond the league’s MLB.tv subscription streaming service.
Google-owned YouTube’s first-ever streaming deal with MLB follows previous deals that included Google Assistant serving as the presenting sponsor of the 2018 American and National League Championship Series.
That promotion marked Google’s first-ever presenting partnership around a U.S. professional sports league’s postseason event for its voice-activated technology.
Previously, online TV subscription service YouTube TV served as the presenting sponsor of the 2017 and 2018 World Series.
YouTube TV also partnered with MLB on a season-long sponsorship — “First Pitch” – that showcased the YouTube TV brand during the first pitches of games on MLB Network and MLB.tv, and on MLB.com and MLB social channels.
In 2017, MLB’s engagement and content strategy on YouTube generated over 1 billion views.
“From live programming morphing into a YouTube TV spot, to prominent in-stadium placements, our innovative partnership [with MLB] allowed us to build awareness for YouTube TV,” Angela Courtin, global head of YouTube TV & originals marketing, said in a statement last year.
President Trump’s favorite communication vehicle — Twitter — Feb. 7 reported 27 million people in the United States used the social media platform on a daily basis in the fourth quarter (ended Dec. 31, 2018) — which was up 2 million users from the previous-year period.
Twitter, for the first time, revealed daily use of the platform, which included 10 million more users outside the U.S. to 99 million from 89 million in the previous-year period.
“We want to provide something valuable to people on Twitter every day, and we believe that monetizable [daily average use], and its related growth, are the best ways to measure our success,” founder/CEO Jack Dorsey wrote in the shareholder letter.
Average monthly use of the San Francisco-based service declined worldwide, including by 2 million in the U.S. to 66 million, and by 7 million to 255 million internationally.
Advertising revenue, which makes up the bulk of Twitter’s sales, increased 23% to $791 million from $644 million. Data licensing and other revenue increased 35% to $117 million from $87 million in the previous-year period.
Non-GAAP net income increased 73% to $244 million from $141 million during the previous-year period.
In the letter, Dorsey said abuse reports filed by users fell 16%, with the platform pledging to curb abuse of the platform by politically-motivated groups, individuals and others engaged in fraudulent or hateful activity.
“We will continue to prioritize the health of the public conversation on Twitter so people feel safe being a part of the conversation and are able to find credible information on our service,” he wrote.
In 2018, Twitter fielded 100 live-streaming video events and signed several video-on-demand agreements to complement user-generated and licensed live and on-demand video content already available on Twitter across a number of verticals including sports, news and politics, and entertainment.
Dorsey reiterated that video continues to be a “powerful, essential medium” on Twitter, enabling users and content owners to better “share experiences, engage in events, and converse with broader audiences.”
The National Basketball Association, Turner Sports and Twitter Jan. 9 announced a live-streaming deal that affords hardwood aficionados in the United States access to 20 “NBA on TNT” games this season.
In a first, during the second halves of those games, users will be able to watch the action through a single-player, isolated camera view. Underscoring the interactive element of the deal, users vote on Twitter for the player they want to see featured during the live stream of select regular-season and playoff games airing on TNT as well as the 2019 NBA All-Star Game.
“The NBA Twitter community is among the most vibrant in sports and entertainment,” NBA Commissioner Adam Silver said in a statement. “While watching NBA games on TNT, our fans on Twitter can now enjoy a unique second screen experience that will further enhance the way fans engage with each other and the game.”
The live-streams will debut during TNT’s presentation of the 2019 NBA All-Star Game on Feb. 17, with an ISO-CAM of a fan-voted player. The schedule of regular-season and playoff live streams will be announced at a later date, along with exclusive commentators who will provide analysis for this second screen offering.
“This complementary live stream on Twitter — from the distinct vantage point of the fan-voted, most coveted player on a given night – will provide an additive experience for fans to go along with the fully-produced coverage on TNT,” said Turner president David Levy.
As part of the expanded relationship, the NBA — through its NBA Digital partnership with Turner — will continue to provide on-demand content from the @NBA Twitter handle, including video of pre-game warmups, in-game and post-game highlights, and behind-the-scenes content.
Since the NBA joined Twitter in 2009, the league has built the largest Twitter community of any sports league in the world with 27.5 million followers.
LAS VEGAS — The challenges and opportunities of content programming in an increasingly online world were the subject of a Digital Hollywood panel Jan. 7 in Las Vegas on the eve of the CES show.
Three important challenges to an online content provider are facilitating “access, discovery and community,” said Soumya Sriraman, president of the subscription on demand service Britbox, which offers British programming. While access is getting easier for consumers, content discovery is a challenge and building an online community is even more of a challenge, she said, speaking on the panel “The Future of TV: From Primetime to Multi-Platforms.” One strategy Britbox has used to build its community is offering programming concurrent with its debut in the United Kingdom, she said.
PBS, too, is building its community of local station supporters through PBS Passport, said Ira Rubenstein, chief digital and marketing officer, PBS Digital. Those who donate at least $5 a month to their local station get online access to an expanded library of content not available on the PBS OTT platform. Meanwhile, another challenge for PBS is accommodating both an older audience that likes traditional linear TV and a younger audience that wants greater online access.
Finding an audience is aided by a platform, such as Twitter, which facilitates communities, noted Laura Froelich, senior director, partner management, global content partnerships at the social media company. Twitter helps its partners find and serve their audiences. The company is helping the PGA service its audience by uncovering the golf fans’ desire to see more than what is broadcast.
“Golf fans on Twitter were very, very vocal,” she said.
Different kinds of programming will begin to evolve, several panelists noted.
The PBS program “Frontline,” for instance, through its “Transparency Project” gives online viewers access to the entire interview of subjects in its documentaries.
Stefanie Schwartz, EVP, media networks digital partnerships and digital studios strategy and operations, Viacom, said her company is reimagining its program for mobile. For instance, for “The Daily Show,” the company created a segment called “Between the Scenes,” in which host Trevor Noah speaks to the audience in the commercial break only on social media.
Colby Smith, SVP, content and partnerships, ABC News, said through its 24/7 ABC News Live online platform, which launched in May, the network is deconstructing traditional TV elements to make them more dynamic. The breaking news and live events channel is found on various streaming services and social platforms. Referencing Netflix’s experimentation with a choose-your-own-adventure, multiple storyline strategy with “Black Mirror,” he envisioned online news content where the platform asks viewers where they want reporters to take a news story.
“That’s where it get’s really exciting,” he said.
“I think content is going to drastically change,” said PBS’s Rubenstein. “What is defined as content is going to drastically change.”
For better or worse, Twitter engages people through social media.
Take the Christmas Day NBA matchup between the Golden State Warriors and Los Angeles Lakers, which was infamously hyped on Twitter after the Warriors featured an illustration of forward Draymond Green attempting to spread holiday cheer.
Twitter followers thought the image made Green look fat. And the snarking followed.
“Did KD draw this?” tweeted one follower in reference to the Warriors’ forward Kevin Durant.
While public putdowns on Twitter are nothing new, the NBA and Twitter hope the platform can enhance the consumer experience – in addition to their bottom lines.
The Consumer Technology Association Dec. 27 announced that Twitter CEO Jack Dorsey and NBA Commissioner Adam Silver are scheduled to have a conversation with ESPN anchor Rachel Nichols at next month’s Consumer Electronics Show Jan. 8-11, 2019in Las Vegas.
The session, “#NBATwitter: A Conversation with Adam Silver and Jack Dorsey,” will discuss the NBA’s approach to sports technology with a spotlight on #NBATwitter.
Moderated by Nichols, Dorsey and Silver will speak from the CES Sports Zone Stage at 1:30 PM, on Jan. 9 at ARIA, Level 3, Primrose Ballroom 2-3.
“The partnership between Twitter and the NBA illustrates the ever-growing symbiotic relationship between sports and technology,” Gary Shapiro, president and CEO, CTA, said in a statement.
CES 2018 saw every sports league represented, including Major League Soccer, MLB, NASCAR, NBA, NCAA, NFL, NHL, U.S. Olympic Committee and WWE. Professional athletes, such as Shaquille O’Neal, Charles Barkley, Joe Montana, Landon Donovan, Bryce Harper and Michael Phelps made appearances and contributed to the narrative surrounding sports technology innovation.
CES 2019 will be no different.
Returning to the annual confab for 2019, the CES Sports Zone will feature the latest tech innovation impacting all facets of sports – from athletic performance to fan engagement and the business of sports on and off the field.
In addition to exhibits, the Sports Zone conference program will feature athletes and industry experts as they explore the future of sports technology, including the quantified athlete, immersive fan experience, smart venues and eSports. Another aspect is the CES Sports Zone Lounge hosted by Sports Innovation Lab and sponsored by the NFL Players Association.
CES attendees will be able to experience eSports firsthand via The Gamespot eSports truck located in the CES Sports Zone of Tech West (#45822). Featuring 10 gaming kiosks for both professional gamers and attendees to showcase their skills in Mario Kart and the newly released Super Smash Brothers, the truck will host a series of competitions and invite all to take part in periods of open play.
Some 4,500 exhibitors will unveil technology across every major industry at CES 2019, across a show floor spanning 2.75 million net square feet.
Data measurement firm Comscore Nov. 5 announced a partnership with Snap to integrate Snapchat Discover traffic into Comscore’s digital audience measurement. The deal is expected to better qualify Snapchat traffic on both owned-and-operated and distributed content platforms.
“We are committed to helping our partners and advertisers have a better understanding of their audience in order to build long-term, sustainable business models,” said Nick Bell, VP of content at Snap, said in a statement. “Our integration with Comscore is another important step in our continued progress towards establishing valuable measurement practices.”
Indeed, Comscore in February said that 63% of U.S. households (59 million) with high-speed Internet streamed an average of 50 hours of OTT video that month – ranging from 20 minutes to more than three hours per day.
Better understanding its audience has been a priority since the social media platform earlier this year redesigned the Snapchat Discover app, including separating content – including video – from friends, celebrities and publishers into different categories.
The move angered many Snap users, including reality TV star Kylie Jenner, whose tweet that she didn’t use Snapchat much anymore resulted in a $1 billion market valuation drop.
Comscore said the new partnership affords a more “holistic” view of audience scale, with the addition of audience viewing of publisher’s content on Snapchat, to traffic from the publisher’s own entities.
“With so many consumers viewing content through social platforms, it’s vital that this consumption is adequately accounted for,” said Dan Hess, chief product officer at ComScore. “We are excited to partner with Snap to integrate Discover traffic into our digital audience solutions so both publishers and media buyers have a more complete view of audience size, engagement, and potential value.”
In the current politically toxic culture where “fake news” allegations and “enemies of the people” campaign rally cries by the POTUS against the media (except Fox News) continue to divide the country, bigotry and hate are now rationalized by many as differences of opinion between “good people on both sides.”
While the First Amendment prohibits Congress from making any law abridging the freedom of speech, or the freedom of the press, the Internet and over-the-top video has given those wishing to upend the country’s moral compass an unending bully pulpit.
Take Alex Jones, the radio host and conspiracy theorist loon who makes rightwing propagandists Rush Limbaugh and Sean Hannity seem normal.
Jones, who started website Infowars in 1999 as a platform to pitch irrational thought, is infamous for tearful rants (literally) decrying the 9/11 terrorist attacks as an inside government operation; and claiming the Sandy Hook school shooting – that killed 26 children and adults in Connecticut – was carried out by left-leaning forces aimed at implementing stricter gun control.
Apple Aug. 5 apparently wearied of Jones’ shtick. The tech giant pulled several Infowars podcasts off iTunes, citing the platform’s hate speech guidelines. Facebook and Spotify followed Aug. 6, with Facebook reportedly suspending Jones’ personal account as well.
Twitter, which has become President Trump’s unofficial press platform, chose not to ban Jones, saying he had not violated the company’s use guidelines.
“We know that’s hard for many, but the reason is simple: he hasn’t violated our rules,” CEO Jack Dorsey tweeted Aug. 7. “We’ll enforce if he does. And we’ll continue to promote a healthy conversational environment by ensuring tweets aren’t artificially amplified.”
But a quick look at Twitter’s rules against abusive behavior finds this: “We prohibit behavior that crosses the line into abuse, including behavior that harasses, intimidates, or uses fear.”
But Jones did just that in 2016 during the run up to the presidential election when he promoted the fake story that Democrat Party officials operated a child pornography ring from a pizzeria in Washington, D.C.
A North Carolina man was later arrested after firing shots into the pizzeria due to the hoax.
But real-world incidents like this don’t seem to bother Dorsey, who doubled-down on his Aug. 7 tweet, suggesting it is the responsibility of the media and journalists to “validate” Jones’ claims.
“This is what serves the public conversation best,” he tweeted.
Apparently, the “enemies of the people” – not Twitter – should now be responsible for fact-checking hate peddlers, who you know, are still “good people.”