Movies Anywhere, the cloud-based digital movie library service backed by most of the major studios, is celebrating its first birthday with 6 million registered users, 150 million movies collected and more than 1 billion minutes viewed.
To mark its first year, for a limited period, fans who sync for the first time with one digital retailer will receive a copy of Happy Feet. Those who sync for the first time with two digital retailers also receive The Martian and The Fate of the Furious.
“This has been a very exciting first year of growth and immersive engagement for Movies Anywhere,” said Karin Gilford, GM, Movies Anywhere. “Our users are among the most passionate and engaged movie fans, so it’s been incredibly rewarding to see them embrace and value our product in such a positive way. We look forward to further evolving and enhancing the Movies Anywhere experience in the upcoming year.”
The service, which allows consumers to access their digital movie purchases in one place with one password, is backed by five Hollywood studios and six digital retailers. Studios include Sony Pictures Entertainment, Twentieth Century Fox Film, Universal Pictures (including Focus Features, DreamWorks and Illumination Entertainment), The Walt Disney Studios (including Disney, Pixar, Marvel Studios and Lucasfilm) and Warner Bros. Participating digital retailers are iTunes, Amazon Prime Video, Vudu, Google Play, Microsoft Movies & TV and FandangoNow.
Other first-year milestones for the service include:
- Fans have streamed more than 35 million movies on more than 100 different devices;
- 95 percent of users reported high levels of satisfaction with the app, according to an August 2018 Futuresource report; and
- The service was nominated for “Fan Favorite App” in the Google Play Best of 2018 Awards.
The digital movie sales and rights-locker storage service launched last October with support from five of the six major studios, four of the biggest online retailers, and an opening library of more than 7,300 movies. Over the past year the service has grown to more than 7,500 movies and has added FandangoNow and Microsoft Movies & TV to its digital retailer lineup. Paramount Pictures and Lionsgate are not part of the service, which also does not feature television programming.
Digital purchases of movies, TV shows and other filmed content, known in the industry as “electronic sellthrough,” or EST, rose 18% in the third quarter compared with the same quarter in the year prior, a significant uptick from the single-digit gains posted in prior years, according to DEG: The Digital Entertainment Group. Industry observers attribute at least some of the gain to the rising popularity of Movies Anywhere platform.