Redbox Research: Watching Movies at Home Makes You Hungry

New Redbox research finds that watching movies tends to stimulate the appetite.

The retailer, which rents Blu-ray Discs and DVDs through a national network of kiosks and rents and sells digital movies online, says its latest customer surveys found that 72% of Redbox customers paired their movie night with a full meal and 50% grabbed a snack or treat during their film.

The surveys were part of Redbox’s “Back to the Movies” initiative, launched in August 2018 to encourage people to watch movies together, with family or friends. The promotion includes tie-ins with quick-casual or fast-food restaurants and a pledge for consumers to put away their phones, laptops and other electronic distractions and simply share a movie at home with others.

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Redbox claims to host more occasion-based movie nights than any other home-entertainment retailer — several hundred million movie night occasions annually. Redbox kiosks alone account for more transactional home movie nights than iTunes, Amazon Prime Video, and the large cable video on-demand providers.

The company coined the term “at-home concessions” to capture all movie night food-pairing options.

In 2018, Redbox estimates that its customers spent between $3.5 billion and $4 billion on at-home concessions, and projects customers will spend between $14 billion and $17 billion on at-home concessions in the next five years.

The Redbox surveys, conducted in May and June 2019 with more than 1,000 responses, also were used to determine where customers purchased their at-home concessions, and if a Redbox promotion could drive even more sales.

For a one-night free movie promotion (value of $1.75), Redbox found it could influence over 60% of the market by getting customers to switch their original choice for at-home concessions. For example, 41% of the service’s customers would switch from their preferred pizza provider to a Redbox partner, 63% would switch coffee shop loyalty, 74% would switch in the Mexican food category, and a whopping 88% would switch in the burger category.

Redbox provided some share-shift specifics within categories. In the burger category, for example, for a free movie 57% of Burger King loyalists would switch to McDonald’s, 66% to Wendy’s, 43% to Sonic and 47% to Five Guys. In the Mexican food category, 61% would switch from Taco Bell to Chipotle, while 59% would switch the other way.  In the coffee and donut category, 73% would leave Starbucks for Dunkin’ Donuts, while only 59% would go the other way. For pizza, 55% of Pizza Hut customers would leave for Domino’s, 45% for Papa John’s and 39% for Little Caesars.

This summer, Redbox is partnering with meal-delivery service DoorDash to offer customers three free movie nights and free delivery on their first three orders through DoorDash.

“Redbox believes this is a prudent first step to gain valuable data and benefit our customers while we flesh out our partnership strategy in light of all this new data,” said Ash ElDifrawi, chief marketing and customer experience officer at Redbox. “For example, should we create an open marketplace for any restaurants to partner with us, or pick strategic partners in each category to provide them with significant competitive advantage and share gain?”

Fandango and FandangoNow Celebrate Box Office Bow of ‘Once Upon a Time in Hollywood’

To celebrate the theatrical release of Quentin Tarantino’s Once Upon a Time in Hollywood, Fandango has launched a online map of the film’s L.A. locations and its transactional VOD service FandangoNOW is hosting a playlist of movies that Tarantino screened for his crew to help inspire the film’s 1960s vibe.

The playlist includes such films as Easy Rider, Rosemary’s Baby and Valley of the Dolls as well as a selection of Tarantino films.

“A love letter to old Hollywood, Once Upon a Time is the kind of film writer-director Quentin Tarantino was born to make,” said Fandango managing editor Erik Davis in a statement. “Not only does it feature two of Hollywood’s biggest icons, Leonardo DiCaprio and Brad Pitt, starring opposite one another for the first time in a feature film, but they are surrounded by a tremendous ensemble cast who truly bring a Hollywood era’s long-gone back to life in glorious big-screen fashion. Like Tarantino’s best work, you’ll want to watch it again and again.”

Once Upon a Time in Hollywood is leading Fandango’s weekend sales, outselling all of Tarantino’s previous titles at the same point in the Fandango sales cycle, according to the online ticketing service.

FandangoNow Creates Playlists for San Diego Comic-Con

With Comic-Con in full swing in San Diego through July 21, FandangoNow, Fandango’s transactional VOD service, is hosting two new playlists devoted to fan favorites and genre films.

Fandango correspondent Alicia Malone, author of the feminist film histories The Female Gaze and Backwards and in Heels, July 19 is moderating a Comic-Con panel entitled “The Future of Film is Female.” The panel on genre films by female filmmakers features Rotten Tomatoes editor Jacqueline Coley, Fast Color director Julia Hart, Terminator producer Gale Anne Hurd and Black Panther cinematographer Rachel Morrison.

Malone has curated a FandangoNow playlist of her favorite female-helmed genre films, including Patty Jenkins’ Wonder Woman, Mary Harron’s American Psycho, Anna Biller’s The Love Witch, Veronika Franz’s Goodnight Mommy, Karyn Kusama’s Jennifer’s Body, Kathryn Bigelow’s Strange Days, Mimi Leder’s Deep Impact and Ava DuVernay’s A Wrinkle in Time.

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Also in honor of the convention’s 50th anniversary, Rotten Tomatoes has curated a special playlist of 50 Movies that Defined Comic-Con on FandangoNow, featuring such titles as Iron Man, Twilight and “The Lord of the Rings” trilogy.

Mill Creek Launches Low-Cost Transactional Digital Service movieSpree

Independent home entertainment distributor Mill Creek Entertainment has launched low-cost transactional purchase streaming service movieSpree.

The service’s app is now available on Roku, Apple TV, Amazon Fire TV, and Android devices, and movieSpree has no long-term contracts, subscription fees or advertisements.

Offering more than 2,500 hours of entertainment, movieSpree features catalog film and TV bundles, genre-based collections and specially curated compilations, including such titles as Lonesome Dove, The 10th Kingdom, “The Kids in the Hall,” “Documentary Now!,” Benji and Gone in 60 Seconds.

Purchase prices range from 99 cents to $29.99 depending on content. For instance, the entire “Kids in the Hall” series is available for $14.99.

All users of the new service will receive an offer to redeem 100 free movies to be added to their library.

“The establishment of movieSpree is an important growth opportunity for us,” said Patrick McDonough, EVP of sales and marketing for Mill Creek, in a statement. “As the content distribution model shifts to a direct-to-consumer strategy, building our own streaming service allows us to connect to our customers and showcase our entertainment offerings in a meaningful and targeted way.”

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Many of Mill Creek Entertainment’s DVD and Blu-ray releases include digital redemption offers allowing consumers to add to their movieSpree library, according to the company.

Content can be streamed from the movieSpree apps and website using a phone, tablet, laptop or supported OTT devices. The service also features exclusive content and offers that do not have a DVD or Blu-ray counterpart or availability on other streaming platforms, according to Mill Creek.

Mill Creek collaborated with OTT content distribution provider ViewLift on the new service.

“The ViewLift team is thrilled to partner with Mill Creek Entertainment to launch movieSpree,” said ViewLift president Manik Bambha in a statement. “Our alliance showcases the robust features and functionality of a backend system developed by the ViewLift team. ViewLift’s monetization and distribution expertise launched movieSpree, which will help cinephiles watch movies they love and introduce new viewers to great films.”

Fandango Survey: Fans Plan to Stream Marvel Titles to Prepare for ‘Endgame’

Moviegoers preparing for the theatrical release of Avengers: Endgame April 26 plan to stream previous Marvel Cinematic Universe titles, according to a Fandango survey.

In the survey, 89% said they are getting ready for Endgame by streaming previous Marvel Cinematic Universe movies with friends and family at home, while 49% of millennials said they are planning a full-on Marvel movie binge this weekend.

FandangoNow, Fandango’s transactional VOD service, has seen a nearly 50% increase in transactions for Marvel Cinematic Universe movies in the past two weeks, since Avengers: Endgame advance tickets went on sale April 2, according to Fandango. FandangoNow is launching a weekend sale on select Marvel movie titles. April 18-22 fans can purchase select MCU movies on FandangoNow for $9.99 in HD and $14.99 in Ultra HD, including Captain America: Civil War, Avengers: Infinity War, Ant-Man and the Wasp and Thor: Ragnarok.

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According to the Fandango survey, the top five MCU titles fans plan to watch are:

  1.  Avengers: Infinity War
  2.  The Avengers 
  3.  Captain America: Civil War 
  4.  Avengers: Age of Ultron
  5.  Thor: Ragnarok

To date Avengers: Endgame is Fandango’s top pre-seller at the same point in the sales cycle.

“The countdown has started and we’re super-excited with only one week to go until ‘Avengers: Endgame’ opens in theaters,” said Fandango managing editor Erik Davis in a statement. “Fans are getting ready for the film’s debut by re-watching previous MCU titles or introducing ‘newbies,’ friends and family members to the titles they need to see to get up-to-date.”

In an exclusive interview with Davis, Endgame co-director Anthony Russo said that Captain America: Civil War and Avengers: Infinity War are the two films that would be most helpful for fans to view as lead-ins before seeing Endgame.

Fandango VIP Presale Buyers of Ch. 3 Can Get Free Copy of a Previous ‘John Wick’ Film on FandangoNow

Fandango VIP members can get a copy of either of the first two “John Wick” movies when they buy advance tickets for John Wick: Chapter 3 – Parabellum on Fandango.

Presales are April 15-17 for Fandango’s VIP advance tickets for the third installment of Keanu Reeves’ neo-noir action franchise.

Fans who purchase Chapter 3 tickets through their Fandango VIP accounts can get a free SD or HD copy of John Wick or John Wick: Chapter 2 on FandangoNOW, Fandango’s transactional video streaming service.

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Members of Fandango VIP, Fandango’s free-to-join rewards program for movie-ticket buyers, can get insider perks such as discounted movies to stream at home, exclusive movie gear, and access to advance screenings.

FandangoNow Offers Binge Bundle on Ferrell-Reilly Films

FandangoNow has released a new “Binge Bundle” of three films featuring Will Ferrell and John C. Reilly.

FandangoNow is movie ticketing site Fandango’s transactional video-on-demand service.

Holmes & Watson, Step Brothers and Talladega Nights: The Ballad of Ricky Bobby are available to rent or own in a bundle starting at $9.99 to rent or $19.99 to own. The films are available in 4K.

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Paramount’s ‘Bumblebee’ Shoots to Top of FandangoNow Chart

Paramount’s Bumblebee fought its way to No. 1 on FandangoNow’s chart of top movies for digital rental and purchase for the week ended March 24.

FandangoNow is movie site Fandango’s transactional VOD service.

The “Transformers” franchise reboot, which earned $127.2 million in theaters, stars Hailee Steinfeld in an origin story about the Autobot warrior Bumblebee. It debuted on digital March 19.

Warner took the second spot on the FandangoNow chart with another new digital release, the Clint Eastwood starrer The Mule, about a broke man in his 80s who unwittingly signs on as a drug courier.

The studio also managed a third-place finish with Aquaman, which sank two spots after two weeks at No. 1. The DC Comics superhero feature earned $334.8 million at the box office.

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Sony’s Best Animated Feature Oscar winner Spider-Man: Into the Spider-Verse hung in at No. 4 for another week, while Disney’s Mary Poppins Returns, which stars Emily Blunt, remained in the fifth spot.

The top films to purchase and/or rent on FandangoNow for the week ended March 24 were:

  1. Bumblebee — Paramount
  2. The Mule — Warner
  3. Aquaman — Warner
  4. Spider-Man: Into the Spider-Verse — Sony
  5. Mary Poppins Returns — Disney
  6. A Star Is Born (2018) — Warner
  7. Fantastic Beasts: The Crimes of Grindelwald — Warner
  8. Green Book — Universal
  9. Instant Family — Paramount
  10. Creed II — Warner

 

Fandango is celebrating the upcoming April 2 digital release of Glass by hosting an exclusive clip featuring scenes from the film and an interview with the film’s star James McAvoy and director M. Night Shyamalan across its various channels.

‘Spider-Man: Into the Spider-Verse’ Swings to Top of Both Redbox Charts

Sony’s Spider-Man: Into the Spider-Verse swung to the top of both Redbox charts for the week ended March 24.

The animated superhero film, which won the Academy Award for Best Animated Feature, took the No. 1 spot on both the Redbox kiosk chart, which tracks DVD and Blu-ray Disc rentals at the company’s more than 40,000 red vending machines, and the Redbox On Demand chart, which tracks transactional video-on-demand (TVOD), both electronic sellthrough (EST) and streaming. The Sony release was new-to-disc for the week, streeting March 19.

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One other new release entered the disc chart for the week, Disney’s Mary Poppins Returns, which floated in at No. 5. The reboot of the Disney classic, starring Emily Blunt and Lin-Manuel Miranda, earned $171.8 million in theaters.

On the digital side, coming in at No. 2 for the week was Warner’s superhero epic Aquaman, which earned $334.8 million at the box office.

Paramount’s Instant Family, a comedy starring Mark Wahlberg and Rose Byrne, held strong on both charts, finishing in the same spot at No. 3 on the disc chart and dropping just one spot from No. 2 to No. 3 on the digital chart.

Emerging on the digital chart at No. 10 was A Simple Favor, a comedy starring Anna Kendrick and Blake Lively, which was released late last year.

Top DVD and Blu-ray Disc Rentals, Redbox Kiosks, Week Ended March 24:

  1. Spider-Man: Into the Spider-Verse (New) — Sony
  2. Fantastic Beasts: The Crimes of Grindelwald — Warner
  3. Instant Family— Paramount
  4. Green Book— Universal
  5. Mary Poppins Returns (New) — Disney
  6. Mortal Engines— Universal
  7. Creed II — Warner
  8. Ralph Breaks the Internet— Disney
  9. A Star Is Born(2018)— Warner
  10. Bohemian Rhapsody — Fox

 

Top Digital, Redbox On Demand, Week Ended March 24:

  1. Spider-Man: Into the Spider-Verse — Sony
  2. Aquaman— Warner
  3. Instant Family— Paramount
  4. Fantastic Beasts: The Crimes of Grindelwald— Warner
  5. Green Book— Universal
  6. A Star Is Born(2018)— Warner
  7. Mortal Engines— Universal
  8. Creed II — Warner
  9. Bohemian Rhapsody — Fox
  10. A Simple Favor — Lionsgate

Warner’s ‘A Star Is Born’ Shoots to No. 1 on Redbox Charts

It may have picked up just one Academy Award (Best Original Song) from its eight nominations, but A Star Is Born triumphed on both Redbox charts the week leading up to the Oscar ceremony Feb. 24.

Warner’s 2018 update of the classic film story landed at No. 1 on both the Redbox kiosk chart, which tracks DVD and Blu-ray Disc rentals at the company’s more than 40,000 red vending machines, and the Redbox On Demand chart, which tracks transactional video-on-demand (TVOD), both electronic sellthrough (EST) and streaming, the week ended Feb. 24.

The film, which earned $210.9 million at the box office and debuted on disc Feb. 19, stars Bradley Cooper and Lady Gaga — both nominated for Oscars for their performances — as two musicians who come together on stage and in life in a complex journey through the beauty and heartbreak of a relationship struggling to survive.

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Four other new releases appeared on the Redbox disc chart for the week. Lionsgate’s Robin Hood, another retelling of a classic story, starring Taron Egerton as Robin Hood and Jamie Foxx as Little John, debuted at No. 2. Paramount Pictures’ Overlord, a story produced by J.J. Abrams about a team of American paratroopers who encounter Nazi super-soldiers, entered the chart at No. 4. Lionsgate’s Backtrace, an action thriller starring Sylvester Stallone, debuted at No. 8. And 20th Century Fox’s Can You Ever Forgive Me? — which earned three Oscar noms, for Best Actress (Melissa McCarthy), Best Supporting Actor (Richard E. Grant) and Best Adapted Screenplay — entered the disc chart at No. 10.

Fox’s Bohemian Rhapsody, which won all but one of the five Oscars for which it was nominated, including Best Actor for Rami Malek, finished its second week in disc release at No. 3, falling from No. 1.

On the digital chart, Bohemian Rhapsody fell one spot to No. 2, behind A Star Is Born, which shot up the chart from No. 10 the previous week. Robin Hood took the third spot, followed by Paramount’s Tyler Perry comedy Nobody’s Fool at No. 4 (from No. 2 the previous week), Overlord at No. 5 and Can You Ever Forgive Me? at No. 6.

Interestingly, two titles released in the fall of last year appeared on the digital chart. Sony Pictures’ Nov. 13 release Searching, which stars John Cho as a distraught father who sifts through his missing daughter’s digital footprint determined to find her, appeared at No. 9. And Universal Pictures’ Sept. 25 release Skyscraper, an actioner starring Dwayne Johnson, came in at No. 10.

 

Top DVD and Blu-ray Disc Rentals, Redbox Kiosks, Week Ended Feb. 24:

  1. A Star Is Born (2018) (New) — Warner
  2. Robin Hood (2018) (New) — Lionsgate
  3. Bohemian Rhapsody — Fox
  4. Overlord (New) — Paramount
  5. The Grinch — Universal
  6. Nobody’s Fool — Paramount
  7. Widows — Fox
  8. Backtrace (New) — Lionsgate
  9. The Girl in the Spider’s Web — Sony
  10. Can You Ever Forgive Me? (New) — Fox

 

Top Digital, Redbox On Demand, Week Ended Feb. 24:

  1. A Star Is Born (2018) — Warner
  2. Bohemian Rhapsody — Fox
  3. Robin Hood (2018) — Lionsgate
  4. Nobody’s Fool — Paramount
  5. Overlord — Paramount
  6. Can You Ever Forgive Me? — Fox
  7. The Grinch — Universal
  8. Widows — Fox
  9. Searching — Sony
  10. Skyscraper — Universal