Hub Research: Online TV Services Have Passed Traditional Cable as Default TV Viewing Source

More than half of TV viewers in a survey said their TV default was an online streaming service — i.e., a subscription-based streaming service such as Netflix, a free streaming service with ads such as Pluto TV, or a live-TV streaming service such as YouTube TV.

That’s according to Hub’s annual “Decoding the Default” study, which since 2015 has tracked the TV source that consumers turn on first when they’re ready to watch.

Online services were 16 points more likely than a traditional cable, satellite or telco service to be consumers’ TV default — an advantage that’s twice as large as it was just a year ago.

In the survey, 55% said an online service is the first source they turn on, up five points from 2020, while 39% said they turn first to a traditional pay-TV service set-top (including live viewing, DVR, or VOD), down three points from last year. The remaining percentages each year default to viewing over-the-air, from an antenna.

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Meanwhile, Netflix has lost momentum as viewers’ default source over the past year. Until 2018, Netflix was on track to surpass traditional pay-TV single handedly as viewers’ first stop for TV viewing. But since then, the proportion defaulting to Netflix has leveled off, and it has actually lost three points since 2020. Although no single other streaming TV service comes close to Netflix as a default for TV, the four other most popular streamers (Hulu, Amazon Prime Video, Disney+, and HBO Max) collectively gained four points in just the past year.

TV default differs dramatically by age. Young consumers were by far the least likely to turn first to live TV channels when they were ready to watch — and the proportions have continued to drop over time. In the survey, barely more than 1 in 10 18- to 34-year-olds defaulted to live channels. But notably, the proportion defaulting to live TV was lower than it was in 2019 in every age group.

Netflix’s overall drop as a default source since last year is especially pronounced among younger viewers. Instead, that group embraced the other streaming services as their top TV destination, with 31% of 18- to 34-year-olds making Netflix their TV home base, down eight points since last year.

Instead, 24% of young viewers turned first to one of the other top five streamers, up an equal eight points since 2020.

“Like most other phenomena in the new TV landscape, the TV sources that viewers’ treat as their TV home base seem to be in a state of constant flux,” Peter Fondulas, principal at Hub and co-author of the study, said in a statement. “Just when it looked like Netflix was set to become the center of consumers’ TV universe, other streamers have stepped up their game to change the narrative.

“What has remained constant, however, is the critical importance of being consumers’ home base for TV in the first place. If and when we reach the point where a critical mass of consumers decides they’ve hit their TV service maximum, the last service to go when viewers begin to scale back is the one service they turn on first.”

Hub’s “Decoding the Default” study was conducted in August 2021 among 1,616 U.S. consumers with broadband, age 16-74, who watched at least one hour of TV per week.

Netflix’s ‘Into the Night’ Top Rising Show on TV Time Charts

Netflix’s “Into the Night” was the top rising show and the service’s “Money Heist” was again the top binge show on the TV Time charts for the week ended Sept. 12.

“Into the Night,” season two of which debuted Sept. 8, follows a group of plane passengers who must escape the sun. It also landed at No. 9 on the binge chart.

Season three of the Spanish heist crime drama series “Money Heist” started streaming Sept. 3.

Coming in at No. 2 on the rising show chart was Netflix’s “The Circle,” a social media reality competition series where contestants vie to be the top influencer. Season three began streaming Sept. 8.

No. 2 on the binge chart was “Lucifer,” the sixth and final season of which debuted on Netflix Sept. 10. The series, which follows the exploits of Lucifer on Earth, also landed at No. 3 on the rising show chart.

NBC’s “Good Girls,” which ended this summer after four seasons, took the No. 3 spot on the binge chart. The series follows suburban moms who turn to robbery to make ends meet. The final season began streaming on Netflix Aug. 31.

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TV Time, a Whip Media company, is a free TV viewership tracking app that tracks consumers’ viewing habits worldwide and is visited by almost 1 million consumers every day, according to the service. The weekly “Binge Report” ranks shows with the most binge sessions. A binge session is when four or more episodes of a show are watched and tracked in the app in a given day. The “Shows on the Rise” chart is calculated by determining the week-over-week growth in episodes watched for a given program. The network displayed is the network where the show first aired (e.g. “Friends” on NBC).

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Top Binge Shows Week Ended Sept. 12 by Share of Binges:

  1. “Money Heist” (Netflix) — 10.17%
  2. “Lucifer” (Netflix) — 5.45%
  3. “Good Girls” (NBC) — 2.29%
  4. “Modern Family” (U.S.) (ABC) — 1.79%
  5. “One Piece” (Fuji TV) — 1.76%
  6. “Grey’s Anatomy” (U.S.) (ABC) — 1.50%
  7. “Brooklyn Nine-Nine” (NBC) — 1.46%
  8. “The Office” (U.S.) (NBC) — 0.96%
  9. “Into the Night” (Netflix) — 0.95%
  10. “The Good Doctor” (U.S.) (ABC) — 0.94%

 

Top “Shows on the Rise” Week Ended Sept. 12 by Rise Ratio:

  1. “Into the Night” (Netflix) — 97.1%
  2. “The Circle” (U.S.) (Netflix) — 91.9%
  3. “Lucifer” (Netflix) — 83%
  4. “Rick and Morty” (Adult Swim) — 73.5%
  5. “Billions” (Showtime) — 73.2%
  6. “American Crime Story” (FX) — 63.8%
  7. “Dive Club” (Network Ten) — 58.1%
  8. “Turning Point: 9/11 and the War on Terror” (Netflix) — 53.6%
  9. “Liars” (France) (TF1) — 29%
  10. “Hell’s Kitchen” (U.S.) (Fox) — 27.8%

Netflix’s ‘Clickbait’ Top Rising Show on TV Time Charts

Netflix’s “Clickbait” was the top rising show on the TV Time charts the week ended Aug. 29.

In the miniseries, when a family man is abducted in a crime with a sinister online twist, those closest to him race to uncover who is behind it and why. “Clickbait” started streaming Aug. 25.

No. 2 on the rising show chart was the French reality competition series “Koh-Lanta” followed by Netflix’s “Family Reunion” at No. 3. “Family Reunion” is about a family that struggles to make the transition from life in Seattle to Georgia, where the extended family lives. Episodes in season two of “Family Reunion” debuted Aug. 26.

Leading the binge chart was the anime series “One Piece” followed by perennial binge favorites “Modern Family” and “Grey’s Anatomy” at Nos. 2 and 3, respectively.

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TV Time, a Whip Media company, is a free TV viewership tracking app that tracks consumers’ viewing habits worldwide and is visited by almost 1 million consumers every day, according to the service. The weekly “Binge Report” ranks shows with the most binge sessions. A binge session is when four or more episodes of a show are watched and tracked in the app in a given day. The “Shows on the Rise” chart is calculated by determining the week-over-week growth in episodes watched for a given program. The network displayed is the network where the show first aired (e.g. “Friends” on NBC).

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Top Binge Shows Week Ended Aug. 29 by Share of Binges:

  1. “One Piece” (Fuji TV) — 2.04%
  2. “Modern Family” (U.S.) (ABC) — 1.74%
  3. “Grey’s Anatomy” (U.S.) (ABC) — 1.69%
  4. “Outer Banks” (Netflix) — 1.65%
  5. “Brooklyn Nine-Nine” (NBC) — 1.59%
  6. “The Good Doctor” (U.S.) (ABC) — 1.21%
  7. “The Office” (U.S.) (NBC) — 1.13%
  8. “Friends” (NBC) — 1.08%
  9. “Naruto Shippuden” (TV Tokyo) — 0.96%
  10. “My Hero Academia” (Nippon TV) — 0.87%

 

Top “Shows on the Rise” Week Ended Aug. 29 by Rise Ratio:

  1. “Clickbait” (Netflix) — 100%
  2. “Koh-Lanta” (TF1) — 94.4%
  3. “Family Reunion” (Netflix) — 94.1%
  4. “Britannia” (Sky Atlantic) (U.K.) — 91%
  5. “See” (Apple TV+) — 84.7%
  6. “Archer” (2009) (FX) — 75.4%
  7. “American Horror Story” (FX) — 72.7%
  8. “Hidden Truths” (TV Globo) — 70.3%
  9. “Mr. Robot” (USA Network) — 67.2%
  10. “Supergirl” (CBS) — 66.1%

Report: TV Viewing Declining in 2021

After a surge in overall media consumption, including TV viewing, during the height of the pandemic in 2020, consumers will continue record consumption — except via the TV.

In addition to digital, media consumption includes radio, television, print and packaged media.

New data from eMarketer found that the average daily time spent with media increased to a record 13 hours and 21 minutes in 2020 — up 58 minutes from 2019. That daily average is expected to decline by 9 minutes to 13 hours and 12 minutes in 2021.

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The report found that among U.S. adults, the daily average media consumption across digital devices will increase by 9 minutes a day in 2021 — even after adding more than an hour in 2020.

The surge in digital media means that the average time spent with traditional media will continue to decline. The data shows legacy media consumption will drop 5.7% this year, which eMarketer attributes to people spending less time watching traditional TV.

Indeed, the report found the average U.S. adult will spend 18 less minutes consuming traditional media this year — 16 minutes of which will come from declines in TV viewing time. U.S. adults will also spend slightly less time than last year listening to radio and consuming print media this year as well.

“Ultimately, 2020 was an anomalous year for TV,” wrote Audrey Shomer, author of the report. “The medium picked up minutes for the first time since 2012, as people spent more time watching TV news about the pandemic, U.S. elections and social unrest.

“This year, however, TV will reverse its 2020 growth and fall below 2019 levels. We expect that time spent watching TV will continue to contract: The average U.S. adult will spend another 15 minutes less with the medium in 2022, and 11 minutes less in 2023.”

Netflix’s ‘Shadow and Bone’ Tops TV Time Charts

Netflix’s “Shadow and Bone” topped the TV Time charts for the week ended April 25.

The series, which debuted April 23 and led both the Shows on the Rise and the Binge Report charts, is based on Leigh Bardugo’s best-selling Grishaverse novels. Set in a war-torn world, the fantasy adventure follows a lowly soldier and orphan who has just unleashed an extraordinary power that could be the key to setting her country free. With the monstrous threat of the Shadow Fold looming, she is torn from everything she knows to train as part of an elite army of magical soldiers known as Grisha.

Taking the second spot on the rising show chart was Netflix’s “Zero,” an Italian series about a shy teen with the power to turn invisible who must get his power under control to help defend his neighborhood, putting aside the pursuit of his artistic dream.

The bronze on the rising show chart went to HBO’s “Mare of Easttown,” which premiered April 18. The series follows an office police investigator (Kate Winslet) in a small Pennsylvania town who investigates a brutal murder as she tries to keep her life from falling apart.

Taking the silver on the binge chart was perennial binge favorite “Grey’s Anatomy” following at No. 3 by the anime series “One Piece.”

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TV Time, a Whip Media company, is a free TV viewership tracking app that tracks consumers’ viewing habits worldwide and is visited by almost 1 million consumers every day, according to the service. The weekly “Binge Report” ranks shows with the most binge sessions. A binge session is when four or more episodes of a show are watched and tracked in the app in a given day. The “Shows on the Rise” chart is calculated by determining the week-over-week growth in episodes watched for a given program. The network displayed is the network where the show first aired (e.g. “Friends” on NBC).

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Top Binge Shows Week Ended April 25 by Share of Binges:

  1. “Shadow and Bone” (Netflix) — 3.38%
  2. “Grey’s Anatomy” (ABC U.S.) — 2.23%
  3. “One Piece” (Fuji TV) — 1.89%
  4. “Modern Family” (ABC U.S.) — 1.80%
  5. “The Circle” (U.S.) (Netflix) — 1.78%
  6. “Attack on Titan” (NHK) — 1.59%
  7. “The Walking Dead” (AMC) — 1.27%
  8. “The Office” (U.S.) (NBC) — 1.16%
  9. “Naruto Shippuden” (TV Tokyo) — 1.10%
  10. “Friends” (NBC) — 1.09%

 

Top “Shows on the Rise” Week Ended April 25 by Rise Ratio:

  1. “Shadow and Bone” (Netflix) — 100%
  2. “Zero” (Netflix) — 99.9%
  3. “Mare of Easttown” (HBO) — 99.7%
  4. “Luis Miguel: The Series” (Netflix) — 91.4%
  5. “Clem” (TF1) — 89.2%
  6. “A Teacher” (Hulu) — 88.5%
  7. “Locked Up: The Oasis” (Fox Espana) — 82.1%
  8. “9-1-1: Lone Star” (Fox) — 76%
  9. “Love, Death & Robots” (Netflix) — 74.2%
  10. “9-1-1” (Fox) — 54.4%

Disney+’s ‘Marvel Studios: Legends’ Top Rising Show, Netflix’s ‘Ginny & Georgia’ Again Top Binge on TV Time Charts

Disney+’s “Marvel Studios: Legends” was the top rising show and Netflix’s “Ginny & Georgia” was again the top binge program on the TV Time charts for the week ended March 7.

“Marvel Studios: Legends” is a docuseries that in each episode showcases individual characters in the Marvel Universe with footage from past films. It has spotlighted characters in Disney+’s popular series “WandaVision” and the upcoming “The Falcon and the Winter Soldier,” which premieres March 19.

“Ginny & Georgia,” which also came in at No. 8 on the rising show chart, hit screens Feb. 24. It follows angsty and awkward 15-year-old Ginny Miller, who often feels more mature than her 30-year-old mother, the dynamic Georgia Miller. After years on the run, Georgia desperately wants to put down roots in picturesque New England and give her family something they’ve never had — a normal life. But Georgia’s past threatens her and her family’s new way of life.

Taking the silver on the rising show chart was Peacock’s streaming series “Brave New World,” which debuted on the service back in July and is based on the science-fiction novel by Aldous Huxley. It was canceled in October after one season.

The bronze on the rising show chart went to Freeform’s “The Bold Type,” a series about the goings on at a magazine inspired by the life and career of former editor-in-chief of Cosmopolitan magazine Joanna Coles.

“Attack on Titan” took the second spot on TV Time’s binge chart for the week, dropping from No. 1. The anime series is based on the manga and is set in a world where humanity lives within cities surrounded by enormous walls that protect them from gigantic man-eating humanoids referred to as Titans.

Sandwiched on the binge chart between perennial binge favorites “Modern Family” (No. 3) and “Grey’s Anatomy” (No. 5) was the Disney+ superhero series “WandaVision” at No. 4. The first Disney+ series set in the Marvel Cinematic Universe features Wanda Maximoff (Elizabeth Olsen) and Vision (Paul Bettany).

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TV Time, a Whip Media company, is a free TV viewership tracking app that tracks consumers’ viewing habits worldwide and is visited by almost 1 million consumers every day, according to the service. The weekly “Binge Report” ranks shows with the most binge sessions. A binge session is when four or more episodes of a show are watched and tracked in the app in a given day. The “Shows on the Rise” chart is calculated by determining the week-over-week growth in episodes watched for a given program. The network displayed is the network where the show first aired (e.g. “Friends” on NBC).

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Top Binge Shows Week Ended March 7 by Share of Binges:

  1. “Ginny & Georgia” (Netflix) — 4.54%
  2. “Attack on Titan” (NHK) — 2.44%
  3. “Modern Family” (ABC U.S.) — 2.26%
  4. “WandaVision” (Disney+) — 1.95%
  5. “Grey’s Anatomy” (ABC U.S.) — 1.72%
  6. “One Piece” (Fuji TV) — 1.56%
  7. “The Office” (U.S.) (NBC) — 1.29%
  8. “New Amsterdam” (NBC) — 1.24%
  9. “Brooklyn Nine-Nine” (NBC) — 1.21%
  10. “Naruto Shippuden” (TV Tokyo) — 1.09%

 

Top “Shows on the Rise” Week Ended March 7 by Rise Ratio:

  1. “Marvel Studios: Legends” (Disney+) — 93.9%
  2. “Brave New World” (Peacock) — 88.9%
  3. “The Bold Type” (Freeform) — 76.6%
  4. “FBI: Most Wanted” (CBS) — 72%
  5. “The Flash” (The CW) — 69.1%
  6. “Wynonna Earp” (Syfy) — 64.6%
  7. “FBI” (CBS) — 55.8%
  8. “Ginny & Georgia” (Netflix) — 50.5%
  9. “The Resident” (Fox) — 48.4%
  10. “Prodigal Son” (Fox) — 45.7%

Movie, TV Marriages Cost A Lot in Real Life — Unless You’re Homer Simpson

Pomp and ceremony are common marriage themes in movies and TV shows from over-the-top opulence in Crazy Rich Asians to “The Simpsons'” low-budget cartoon nuptials.

New data from Raisin U.K., a British online financial services firm, delved into how much fictional weddings in television series such as “Friends,” “Downton Abbey,” “Schitt’s Creek,” “The Simpsons,” and movies Cinderella, Sex and the City, Shrek and The Twilight Saga, among others, would cost in today’s economic reality.

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Of the 20 weddings analyzed, the wedding of Colin and Araminta from Crazy Rich Asians topped all budgets, with their Singaporean nuptials costing a sweet $8.86 million, based upon estimated costs of the venue, dress, entertainment, flowers and transport.

As the heir to a property and hotel chain, it seems that this may just be a dip in the ocean for the couple – and as the name of the movie suggests, they are Crazy Rich.

Carrie and Big’s aborted ceremony from the Sex and the City movie also wouldn’t be cheap – costing an estimated $157,426.

Despite this being a hefty price tag, many factors kept the cost down for this celebrity couple. Carrie’s Vivienne Westwood dress was gifted to her following a Vogue cover shoot, and due to Big’s cold feet – their wedding reception wasn’t really necessary.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Nielsen: Netflix’s ‘Cobra Kai,’ ‘Criminal Minds’ Top Weekly Streamed TV Content

The Netflix original series “Cobra Kai” and “Bridgerton” reversed positions on Nielsen’s weekly Top 10 chart digital originals chart with 2.1 billion and 1.67 billion minutes, respectively, streamed on televisions Jan. 4-10.

The Shonda Rhymes’ period drama topped “Kai” the previous week with 2.64 billion minutes.

“It’s not really a fair fight because ‘Cobra Kai’ has 30 episodes and “Bridgerton” only has eight, but still neck and neck, ‘Bridgerton’ getting a lot of airplay out of those eight episodes,” Brian Fuhrer, SVP of product strategy at Nielsen, said in a video statement.

Netflix’s acquisition of Telemundo original series “Mariposa de Bario” ranked No. 5 on the acquired content chart, the highest-ever Spanish-language series on the Nielsen chart, tracking 548 million minutes across 91 episodes.

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Fuhrer attributed the ranking to Netflix debuting “Selena: The Series” in early December and attracting Spanish-language viewers.

“If you watched “Selena: The Series,” you may have “Mariposa” in your recommendation list [by Netflix],” Fuhrer said. “Speculation, but I think it’s pretty reasonable to [suggest].”

He said the sheer volume of “Mariposa” episodes coupled with the series’ ranking in Netflix’s Top 10, drove viewership. Fuhrer said 34% of viewers of the “Selena” series watched “Mariposa.”

“About 93% of the audience was Hispanic,” he said.

Noticeably missing from the chart: NBCUniversal Peacock’s “The Office,” a perennial Top 10 when it streamed exclusively on Netflix in 2020. NBCUniversal acquired exclusive streaming rights to the old NBC sitcom for a reported $500 million.

Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.

 

 

CW’s ‘Superman & Lois’ Top Anticipated New Show on February TV Time Chart

The CW’s “Superman & Lois” was the top anticipated new show, and the CBC’s “Workin’ Moms” the top anticipated returning show, on the TV Time Charts for February.

TV Time is a free TV viewership tracking app that tracks consumers’ viewing habits worldwide and is visited by more than 1 million consumers every day, according to the company. TV Time’s “Anticipation Report” is based on data from those users.

“Superman & Lois,” debuting on the CW Feb. 23, follows the famous superhero and journalist, who after years of facing supervillains, monsters, and aliens, try to deal with the stress and complexities that come with raising two boys as working parents.

Season five of the comedy “Workin’ Moms” debuts Feb. 16 on Canada’s CBC.

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Netflix took two of the top five spots on the new show chart. At No. 4 was “Firefly Lane,” debuting Feb. 3. It follows Tully and Kate, who meet as young girls on Firefly Lane and become inseparable friends throughout 30 years of ups and downs. At No. 5 was “Tribes of Europa,” hitting screens Feb. 19. Set in 2070, it follows three siblings trying to change the fate of Europe after a global catastrophe fractures it into countless micro-states fighting for dominance.

Among other streamers, Apple TV+’s “For All Mankind” came in at No. 3 and Amazon’s “The Family Man” at No. 4 on the returning shows chart. Both debut their sophomore seasons in February. The alt-history series “For All Mankind” moves to 1983 in the midst of the Cold War, where tensions between the U.S. and the USSR are at their peak. “The Family Man” is an Indian spy series.

 

Most Anticipated New Shows for February:

  1. “Superman & Lois” (CW) — Feb. 23
  2. “Clarice” (CBS) — Feb. 11
  3. “The Equalizer” (CBS) — Feb. 7
  4. “Firefly Lane” (Netflix) — Feb. 3
  5. “Tribes of Europa” (Netflix) — Feb. 19

 

Most Anticipated Returning Shows for February:

  1. “Workin’ Moms” (CBC) — Feb. 16
  2. “Black Lightning” (CW) — Feb. 8
  3. “For All Mankind” (Apple TV+) — Feb. 19
  4. “The Family Man” (Amazon Prime Video) — Feb. 12
  5. “Harrow” (ABC) — Feb. 7

IMDb: ‘The Boys,’ ‘The Queen’s Gambit,’ ‘Tiger King,’ ‘The Last Dance’ Among Top TV Shows in 2020

Amazon-owned movie and TV data base IMDb.com Dec. 8 unveiled the Top 10 TV Shows of 2020 and, for the first time ever, the Top 10 Docuseries and Top 10 Reality and Competition TV Series. Rather than base its annual rankings on small statistical samplings or reviews from professional critics, IMDb determines its list of most popular shows from its proprietary rankings of shows based on the actual page views of the more than 200 million monthly visitors to IMDb.

“Though reality TV was in its infancy when IMDb was founded 30 years ago, it’s grown enormously in terms of the diversity, scale and, in many cases, prestige of its offerings,” Brian Carver, head of content and licensing for IMDb, said in a statement.

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Carver said 2020 proved to be a standout year for TV and streaming series, with an assortment of true breakout shows, turning many of these programs — including Amazon’s “The Boys,” Netflix’s “The Queen’s Gambit,” “Tiger King,” and ESPN’s “The Last Dance” and Netflix’s “Too Hot to Handle” — into cultural moments.

Keith Simanton, managing editor for IMDbPro, said it’s notable that many of the top reality programs have had exceptionally long runs, including an incredible 40 seasons of “Survivor” and 12 seasons of “RuPaul’s Drag Race.”

“We celebrate these shows for their ongoing creativity and longevity, keeping fans coming back for more, year after year,” Simanton said.

IMDb Top 10 TV Shows of 2020

  1. The Boys
  2. Money Heist (La Casa de Papel)
  3. Dark
  4. Ozark
  5. The Mandalorian
  6. The Queen’s Gambit
  7. The Umbrella Academy
  8. Westworld
  9. The Witcher
  10. The Crown

 

IMDb Top 10 Docuseries of 2020

  1. Tiger King: Murder, Mayhem and Madness
  2. The Last Dance
  3. Don’t F**k with Cats: Hunting an Internet Killer
  4. The Vow
  5. Jeffrey Epstein: Filthy Rich
  6. I’ll Be Gone in the Dark
  7. Down to Earth with Zac Efron
  8. McMillions
  9. Pandemic: How to Prevent an Outbreak
  10. The Trials of Gabriel Fernandez

 

IMDb Top 10 Reality and Competition Series of 2020

  1. Too Hot to Handle
  2. Selling Sunset
  3. Love Is Blind
  4. The Great British Bake Off (The Great British Baking Show)
  5. Keeping Up with the Kardashians
  6. The Masked Singer
  7. Top Gear
  8. Survivor
  9. RuPaul’s Drag Race
  10. The Real Housewives of Beverly Hills