Roku and TV Azteca Aug. 31 announced a strategic partnership that will enable third-party brands and agencies to more easily purchase TV streaming advertising on the Roku platform in Mexico through TV Azteca.
“The collaboration with TV Azteca increases our reach in the market and is a significant step to expand our growing ad sales business in Mexico,” Mirjam Laux, VP of international advertising at Roku, said in a statement. “Working with TV Azteca … helps us to accelerate our advertising business and create more impactful marketing.”
Already working with TV Azteca on content distribution and now expanding into advertising, Roku continues to grow its streaming device, connected TV, soundbar business in Mexico, through third-party ad partnerships and by working directly with advertisers and agencies on branded content opportunities and ad formats.
Roku launched its first streaming devices in Mexico in 2015. In 2022, it launched its advertising business in Mexico, in parallel with the launch of its own ad-supported streaming service: The Roku Channel. The Roku Channel is a free streaming channel available on Roku devices that offers users access to thousands of movies and TV episodes, including Roku Originals.
“Our vision is to be more than just a broadcaster; we aspire to be a strategic partner and a one-stop shop for advertisers,” said Benjamin Salinas Sada, VP board of Grupo Salinas, the corporate parent of TV Azteca. “The integration of several CTV platforms, including Roku, gives us the opportunity to offer a solution that addresses the constantly evolving demands of the modern market.”