WarnerMedia’s Turner Sports has signed NBA Hall of Famer Shaquille O’Neal to multiyear extension that will expand the outsized personality’s media scope beyond the hardwood.
A 15-time NBA All-Star and four-time NBA Champion, O’Neal will continue in his role as studio analyst for TNT’s Sports Emmy Award winning “Inside the NBA,” along with the “NBA on TNT Tuesday Night” franchise.
He’ll also appear on NBA TV and contribute to NBA.com. His NBA TV airtime will include a new show in development on “The Business of Basketball,” with more details to be announced at a later date. O’Neal will expand his “Shaqtin-a-Fool” franchise to include new genres and platforms, contribute podcasts to the WarnerMedia Podcast Network.
“Shaq is so critical to our success, and such a huge part of the heart and soul of our coverage,” Jeff Zucker, chairman, WarnerMedia News and Sports, said in a statement.
Tara August, SVP of talent services and special projects at Turner Sports, said O’Neal’s appeal to consumers resonates beyond sports.
“His fun, infectious personality is engaging, entertaining and beloved by fans,” August said. “We’re thrilled to extend and deepen our relationship with him for many years to come.”