Darren Schillace Named President, Marketing, Fox Entertainment & Tubi

Fox marketing executive Darren Schillace has been promoted to president of marketing for Fox Entertainment, it was announced July 14 by Charlie Collier, CEO of Fox Entertainment.

Darren Schillace

In this expanded role, Schillace will lead marketing strategies for all business units within Fox Entertainment and Tubi, the free streaming AVOD platform, as well as projects from Bento Box, Fox Alternative Entertainment and Blockchain Creative Labs. Schillace will remain a contributor on marketing projects across the larger Fox.

His expanded responsibilities for Fox and Tubi include on-air and off-air promotion, brand and program advertising, national media and promotions, digital marketing, strategic partnerships, music, social media, affiliate marketing and production. Additionally, he will continue to oversee Fox’s strategy for its program development, newfront and upfront presentations.

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Collier said that as Fox and Tubi more closely align, Schillace’s vision, creativity and focus will help better position both companies in the ad-supported arena and accelerate the growth of these and other Fox businesses.

“Darren and his team are frequent contributors to and, personally, genuine fans of popular culture; and it shows,” Collier said in a statement. “Simply put, they thrive when they are elevating the work of our writers, partners and the entire senior management team.”

With his expanded purview, Schillace’s direct reports will now include Natalie Bastian, who, as head of marketing for Tubi, was recently promoted to SVP. The Fox marketing team will continue to report to Schillace, as well, including:

  • Scott Edwards, EVP, Head of Creative Advertising
  • Emily King, EVP, Marketing Strategy, Media and Digital
  • Mamie Coleman, EVP, FOX Entertainment Music
  • Laura Caraccioli, SVP, Head of Strategic Creative Partnerships
  • Christian Kennel, VP, Production & Post Technology

 

Most recently, Schillace served as EVP of marketing for Fox Entertainment, overseeing the marketing strategy and campaigns for some of the most successful shows on television, including acclaimed series “9-1-1” and “The Masked Singer.”  This last season, under Schillace’s marketing campaigns, Fox launched television’s No. 1 new unscripted series, “I Can See Your Voice,” and No. 1 new comedy “Call Me Kat.”

Before joining Fox in 2017, Schillace oversaw all marketing strategies for ABC’s primetime, late-night and daytime programming, spanning on-air promotion, off-network creative, digital marketing, social media, paid media, strategic partnerships and events. Most notably, Schillace oversaw the campaigns for “Modern Family,” “Desperate Housewives,” “Lost,” “Grey’s Anatomy,” “Fresh Off the Boat,” “Designated Survivor,” “black-ish,” “How to Get Away With Murder,” “Scandal,” “The Bachelor” and “Dancing with the Stars.” Other ABC programming marketed under his watch include the Academy Awards, CMA Awards and Billboard Music Awards.

Schillace also launched the marketing team for the network’s aligned production division, ABC Studios. From 2010 to 2012, he was VP of consumer marketing for OWN: Oprah Winfrey Network. As part of the network’s executive launch team, Schillace was responsible for OWN’s marketing strategy, off-air creative, on-air scheduling and paid media.

He received a bachelor of arts degree in advertising from Penn State.

Samsung Expands TV Plus AVOD Platform to Web

Samsung has quietly rolled out its ad-supported “TV Plus” streaming video platform app for anyone to access on the internet. The app, which streams third-party content such as ABC News Live, PBS Kids, ION Plus and Vice, similarly to Redbox Live TV, The Roku Channel, Pluto TV and Tubi, has been available since 2016 for mobile devices and Samsung TV owners.

Samsung also made the app available to cast on Google Chromecast devices, according to Protocol, which first reported the move.

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Since launching the app, Samsung reportedly has installed the platform in 50 million of its connected televisions, in addition to access on Galaxy mobile devices. It is also available in 23 countries.

“We stream billions of minutes every month,” Sang Kim, SVP of Samsung Electronics, told the publication.

Indeed, AVOD and free ad-supported streaming television, or FAST, has grown in popularity among CE manufacturers and media companies unwilling to directly take on SVOD, including heavyweights Netflix, Amazon Prime Video, Disney+ and Hulu.

More importantly, AVOD is generating ad-revenue, hundreds of millions of dollars worth. In its most-recent fiscal filing, Roku reported it generated $466 million in Q1 platform-related ad revenue, up 101% from the previous-year period.

Both ViacomCBS and Fox Entertainment contend their respective AVOD platforms (Pluto TV and Tubi) can generate about $1 billion in annual advertising revenue by next year.

Tubi Partners With TikTok for TV Show Reunion Special

Tubi will debut the first-ever live-TV show reunion special on June 30 (8 p.m. ET/5 p.m. PT) on TikTok.  Hosted by social media personality Brittany Broski, the hour-long live trivia and challenge event features appearances by Marlon Wayans (“White Chicks”), Paris Hilton (“The Simple Life”), Fran Drescher (“The Nanny”), Joey Lawrence (“Hit List”) and Lacey Chabert (“Party of Five”).

The special will highlight Tubi’s catalog of nostalgic TV titles, including “Dawson’s Creek,” “The Nanny,” “Friday Night Lights” and “Degrassi: The Next Generation.” Leading up to the live event, Tubi is launching a series of brand-new nostalgic videos on TikTok featuring Wayans, Drescher, Hilton, Lawrence, and James Van Der Beek (“Dawson’s Creek”).

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Other social media personalities on TikTok joining the event, include Suede Brooks, Zach Lugo, Chunkysdead, Tre Clements, Wisdom Kaye and Rodney Lee.

“We’ve seen a direct correlation between titles that trend on TikTok and the growth of those titles on Tubi, which serves as the prime viewing platform for TikTok users,” Natalie Bastian, VP of marketing for Tubi, said in a statement.

Ad-supported Tubi is rolling out pre-reunion nostalgia videos, ranging from TV celebrities reacting to their “favorite kisses” and “clapbacks” to “re-creating their TV looks from yesteryear.” TikTok users will be prompted to participate in two hashtag challenges: #AsSceneOnTubi that highlights well-known one liners from popular Tubi titles; and #TubiTaughtMe that will encourage enthusiasts to recreate nostalgic looks from their favorite Tubi titles.

Select user-generated content from these challenge videos will be featured in the live reunion special. From acting challenges with Marlon Wayans to a retro runway show where Paris Hilton sits front row, the live streaming special is jam-packed with programming geared towards the TikTok audience.

Fox Entertainment-owned Tubi has more than 30,000 movies and television series from over 250 content partners, including every major studio, in addition to the largest number of live local and national news channels.

Tubi Supports New Internet Identity Initiative ‘Unified ID 2.0’

Tubi, the AVOD platform owned by Fox Entertainment, June 22 announced it would be the first CTV (connected TV) publisher to implement Unified ID 2.0, an Internet identity software that preserves the value of relevant advertising across digital ecosystems, while safeguarding user data.

Unified ID 2.0 is an upgraded alternative to third-party cookies and serves as a connective tissue in cookie-less environments, such as CTV apps. The technology aims to address consumers’ desire for more transparency and control of their user data with marketers.

Prebid.org has agreed to serve as an independent operator for Unified ID 2.0 later this year.

Tubi said it supports expanding the footprint of Unified ID 2.0 on the largest screen in the room, as well as all the devices where consumers stream TV content. As advertisers look for ways to target the right audiences, the technology helps to solve for addressability while making advertising relevant to consumers.

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“As an ad-supported streaming platform, addressability has always been important functionality for Tubi,” Mark Rotblat, chief revenue officer of Tubi, said in a statement. “Our ability to reach audiences at scale across an increasingly fragmented ecosystem is enhanced by our integration with Unified ID 2.0. And as the first CTV publisher to implement [the software] in the market with this capability, we provide brands a means for more scale to the audiences they want to reach across platforms, higher-quality measurement, and ultimately, a path towards better outcomes.”

Tim Sims, chief revenue officer with The Trade Desk, which is helping with the Unified ID 2.0 rollout, said the collaboration among everyone within the advertising ecosystem helps marketers connect with audiences, while keeping consumer control and privacy in mind.

“We can further enhance the once-in-a-generation experience happening in CTV,” Sims said.

This Fall, Tubi will offer 140-plus hours of original content, including documentaries from Fox Alternative Entertainment, animated titles from Bento Box Entertainment, and independent-minded titles across the Black Cinema, thriller, horror, sci-fi, romance and Western genres.

Tubi Inks Exclusive Content Deal With Indie Distributor Cohen Media Group

Fox Entertainment’s ad-supported streaming service Tubi has entered into a content deal with Cohen Media Group, adding more than 80 titles from the distributor exclusively for AVOD. Tubi will be the free streaming home to award-winning titles such as James Ivory’s Howards End, starring Anthony Hopkins, Emma Thompson, Vanessa Redgrave and Helena Bonham Carter; Julie Dash’s modern classic Daughters of the Dust; Agnès Varda and JR’s collaboration Faces Places; and Deniz Gamze Ergüven’s Mustang.

Tubi viewers can currently stream Cohen Media Group titles as Maurice, starring Hugh Grant; Farewell My Queen, starring Diane Kruger and Léa Seydoux; and François Ozon’s Double Lover and The New Girlfriend, with the entire slate rolling out throughout the month of June.

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“Our collaboration with Cohen Media makes available some of the most compelling storytelling in contemporary and classic cinema free to our viewers,” Adam Lewinson, chief content officer for Tubi, said in a statement.

Tubi will be home to a wide array of independent, foreign and arthouse films that includes such titles as: 3 Hearts, Blancanieves, Breathe In, Capital, Chinese Puzzle, Churchill, Come What May, Confession of a Child of the Century, Corridor of Mirrors, Daughter of the Nile, Daughters of the Dust, Delicacy, Diary of a Chambermaid, Farewell, My Queen, Gauguin: Voyage to Tahiti, Going Away, Heal the Living, Heat and Dust, Howards End, In the House, In the Name of My Daughter, Jigsaw, Joan the Maid, Just Like a Woman, Les Cowboys, Marguerite, Maurice, Mustang, Oranges and Sunshine, Outside the Law, Padre Padrone, Pandora and the Flying Dutchman, Quartet, Rams, Rodin, Standing Tall, The Aspern Papers, The Attack, The Beautiful Troublemaker, The Bostonians, The Europeans, The Insult, The Lady, The Liberator, The New Girlfriend, The Night of the Shooting Stars, The Official Story, The Other Son, The People vs. Fritz Bauer, The Prey, The Return of Martin Guerre, Timbuktu, Tristana, Two Men in Town and You Will Be My Son.

Comedy titles coming to Tubi include A Fish in the Bathtub, Between the Lines, Dancing with Crime, Get Out Your Handkerchiefs, Godard Mon Amour, It Happened Tomorrow, May in the Summer, My Old Lady, Peppermint Soda, That Man From Rio, The Chef, and The Old Dark House. Thriller titles include Cast a Dark Shadow, Dementia, Double Lover, Jet Storm, Lured, Sudden Fear, Swerve, The Awakening, The Last Diamond, The Last Passenger and Wanted for Murder. Tubi will also be home to such documentaries as Chasing Madoff, Faces Places, Hitchcock/Truffaut, Shoah: Four Sisters, The Great Buster and The Last of the Unjust.

Tubi has more than 30,000 movies and television series from more than 250 content partners, including every major studio, in addition to the largest live local and national news channels.

Tubi Inks Deal With LiveRamp Data Connectivity Platform

Fox Entertainment’s free streaming service Tubi has entered into a partnership with data connectivity platform LiveRamp to resolve what the AVOD contends are “addressability” issues attracting marketers with connected televisions.

LiveRamp’s “Authenticated Traffic Solution” software helps platforms directly connect authenticated inventory with advertiser demand. Tubi is looking to create an addressable marketplace — described as the the total amount of demand that exists in the market for a product or service — for brands and agencies helping to better measure ad spend.

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Tubi’s collaboration with LiveRamp allows for addressability on all OTT video devices and maintains the ability to reach a large percentage of first-party audiences. Benefiting consumers as well as advertisers, the ad experience will remain relevant to viewers’ interests while putting their privacy first, according to Tubi. By signing up for a free account, viewers are able to tap into Tubi’s personalization engines, which provide tailored recommendations around what to watch. For advertisers, brands now have the ability to more efficiently target people-based audiences with increased addressable reach and ROI, while also allowing them at scale to transact with consent.

“TV viewers are now well-accustomed to streaming, but for advertisers, the different streaming platforms are fragmented,” Mark Rotblat, chief revenue officer at Tubi, said in a statement. “This makes the brand’s challenge of reaching and measuring a target audience multi-dimensional, and having a people-based identifier is important to ensure that advertising campaigns are relevant across channels and devices.” 

This new partnership with LiveRamp underscores how how Fox’s media portfolio is bringing data-driven market options to advertisers. For streaming in particular, LiveRamp’s technology can be leveraged across Tubi’s content footprint, making it easier than ever for brands to transact using their first party data.

“Simply put, ATS places publishers and marketers in control of their data. It generates better results for marketers, higher yields for publishers and provides the opportunity for greater transparency,” said LiveRamp CEO Scott Howe. “Over 100 brands use ATS, including clients through agency partnerships, and we expect this number only to grow.”

Tubi: 70% of Americans Now Streaming More Video on TV Than When Pandemic Began

Tubi, the ad-supported VOD platform owned by Fox Entertainment, May 14 released new data on consumer streaming behavior pointing to streaming video’s continued growth one year after the COVID-19 pandemic began impacting the United States in March 2020.

In Tubi’s audience report The Stream, 70% of survey respondents reported watching three hours more TV content daily than they did in March 2020.

Tubi recently announced a record-setting total view time (TVT) of 798 million hours during the first quarter this year, up 54% year-over-year, and a platform-best 276 million hours of TVT in March. The AVOD service saw 2.5 billion hours streamed in 2020.

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The report also found that nearly half (49%) of respondents are searching for ways to pay less for their streaming services in 2021 than they did in 2020, with many turning to AVOD as a solution to cure subscription fatigue. Nearly a third (32%) of people in the study plan on canceling a subscription streaming service (SVOD) they currently use, with one in three (33%) citing cost as their reason to cancel a subscription.

With half (50%) of those in the study turning to free ad-supported streaming services over the past year, 29% among this group did so as a way to cut costs, while 39% did so as a way to supplement their subscription services. The study revealed that consumers crave variety, with 40% of those surveyed noting that a large library of movies and TV shows is important to them in a streaming service, followed by the service being free or affordable (38%).

While more than half of those surveyed (55%) used streaming as an escape from their daily lives, many were also watching more news to keep up with the current events in 2020, with 55% also watching more news now than they were prior to the beginning of the pandemic. Respondents watched local news the most (53%) followed by national news (45%).

“We’re speaking directly to this demographic in the coming year with a larger library that will soon feature original content, sports programming and an expanded news offering, particularly as viewers look to scale back their subscription costs without sacrificing quality content at their fingertips,” Natalie Bastian,VP of marketing at Tubi, said in a statement.

Tubi Inks AVOD Deal for 40 Drafthouse Films

AVOD platform Tubi has inked a distribution deal with Drafthouse Films and digital distribution label Giant Pictures for nearly 40 Drafthouse Films titles now streaming with ads for free on Tubi. The collaboration marks the first time nearly all of Drafthouse’s English and foreign-language movies will be available on a single streaming service.

“Alamo Drafthouse has an undeniable reputation of giving cinephiles across the country a one-of-a-kind experience, and we can’t wait for our movie-loving audience to explore these premium indie titles,” Adam Lewinson, chief content officer of Tubi, said in a statement.

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Through June 30, Tubi will be the exclusive streaming home to 20,000 Days on EarthAmbassadorThe Act of KillingA Band Called Death, Borgman, Bullhead, Cheap Thrills, The Congress, The Dog, A Field In England, The Final Member, The FPGracelandI Declare WarKlownKlown Forever, Men & ChickenMood IndigoNothing Bad Can HappenThe Overnighters, Pieta, R100Raiders!: The Story of the Greatest Fan Film Ever Made, Wake In Fright, Why Don’t You Play In Hell? and Wrong.

Tubi will also be the exclusive free home to catalog titles Confetti of the Mind, Dangerous Men, Miami Connection, Ms. 45, Trailer War and The Visitor. Non-exclusive titles include Amira & Sam, The ConnectionThe Keeping Room, The Look of Silence, The Tribe and The World of Karako.

Nick Savva, GM of Giant Pictures, said the caliber of the Drafthouse catalog and the wide streaming distribution provided by Tubi is a “match made in cult movie heaven!”

Fox: Tubi AVOD Offsets Lack of Super Bowl Broadcast

Free ad-supported streaming television platform Tubi keeps paying dividends for Fox Corp. — a year after being acquired for $440 million. The AVOD service contributed to Fox generating $915 million in advertising revenue for the third quarter (ended March 31). That compared to ad-revenue of $1.26 billion in the previous-year period when Fox hosted Super Bowl LIV. Current-quarter ad revenue topped the previous non-Super Bowl period in 2019 by 11% at $812 million.

Fox doesn’t break out Tubi revenue separately, but the company expects the FAST platform to generate $1 million in incremental ad revenue in the fiscal year.

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Through nine months of the fiscal year, ad revenue is tracking at $3.4 billion, compared with $3.7 billion a year earlier.

Tubi’s viewership increased more than 30% and now reaches 40 million monthly active users. Tubi generated more than 275 million hours of total viewing in March, a monthly record for the platform. It also set a quarterly record for total view time with nearly 800 million hours streamed — up more than 50% year-over-year. Tubi streamed more than 2.5 billion hours of content.

“Contrary to the strategy of the major SVOD services, Tubi’s goal is to turbocharge certain genres of content that already make Tubi successful, and thereby allow us to super-serve certain segments of Tubi’s audience. Again, all to continue to drive engagement and therefore monetization to new heights,” CEO Lachlan Murdoch said on the fiscal call.

Murdoch said another important differentiator of Tubi’s content is live local news. Tubi recently closed deals to bring an additional 20 local new stations to the platform later this year. These added stations extend Tubi’s news reach to 24 of the top 25 markets.

“Underpinning the news on Tubi offering our live local news feeds from 18 owned and operated Fox Television Stations,” Murdoch said. “In total, news on Tubi will carry nearly 100 local station feeds in 2021 covering 58 DMAs and offering the most robust local news offering of any free streaming service.”

Tubi Streaming All ‘Friday Night Lights’ Episodes for Free

In celebration of the 15th anniversary of TV series “Friday Night Lights,” Fox Corp.-owned Tubi is streaming all episodes of the high school football-themed drama for free. From creator Peter Berg, “Friday Night Lights” aired on NBC for five seasons beginning Oct. 3, 2006. The series has aired in syndication and on streaming sites since, in addition to retailing on digital and disc — the latter from Universal Pictures and Mill Creek Entertainment.

The series starred Kyle Chandler as a high school football coach and Connie Britton as his wife in the fictional town of Dillon, Texas. The rest of the cast featured characters associated with football and high school.

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Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S2 and soon on Hisense TVs globally.

With total view time surpassing 200 million hours of content streamed each month since April, Tubi has over 30,000 movies and television shows from over 250 content partners, including every major studio. The service gives fans of films and television programs an easy way to discover new content that is available completely free.

Consumers can also watch Tubi content on the web at http://www.tubi.tv/.