Tubi Adds Another Fox Primetime Series

Fox-owned AVOD service Tubi is adding free streaming access to network TV show “Gordon Ramsay’s 24 Hours to Hell and Back.” All episodes of the first two seasons are now available, while current season-three episodes will be available on Tubi a week following their broadcast on Fox.

The series is part of San Francisco-based Tubi’s 300-hour offering of Gordon Ramsay content, which includes “Hell’s Kitchen,” “Kitchen Nightmares” and “The F Word.”

Earlier this week Tubi added Fox’s music competition show “The Masked Singer.”

“Making this show available on Tubi, alongside Gordon’s other series, will only grow his footprint while also further promoting his programs on Fox,” Rob Wade, president of alternative entertainment and specials at Fox Entertainment, said in a statement.

“24 Hours to Hell and Back” follows Ramsay as he drives across the country to help struggling restaurants in his state-of-the-art mobile kitchen and command center, Hell on Wheels. From California’s coastline to the heart of New Jersey and everywhere in between, Gordon is joined by celebrities and local experts, as he tries to bring each of these failing restaurants back from the brink of disaster — all in just 24 hours.

Fox says the cooking show is No. 1 for the 2019-20 season among adults 18-49 and total viewers. The series averages 4.6 million multi-platform viewers, up +113% from its live + same-day delivery.

Parks: 76% of U.S. Broadband Homes Subscribe to OTT Service

With many parts of the country under quarantine measures due to the coronavirus, new data from Parks Associates finds that about six million households added high-speed Internet service in the first quarter (ended March 31).

In a survey of 10,000 respondents from March 8 and April 3, Dallas-based Parks found 76% of domestic broadband households subscribe to an over-the-top video service, with adoption of online pay-TV services such as YouTube TV, Hulu with Live TV and Sling TV up 12%.

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“We are closely tracking shifts in technology use at home, as shelter-in-place orders have continued as a result of COVID-19,” research director Steve Nason said in a statement. “Consumers are experimenting with watching video on different services and different devices.”

Nason contends consumer sampling of services (i.e., free trials) could lead to reduced spending per month on SVOD services combined, a boost in ad-based VOD services, and shifts in what content consumers are watching.

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Separate data tracking from subsidiary Reelgood of 4.8 million OTT users from March 16 to April 26 found that during widespread stay-at-home mandates, viewers flocked to Netflix, with the most popular shows being “Ozark,” “Money Heist, and “Tiger King.” The most popular movie was Parasite.

In a time of uncertainty, genres such as comedy, faith and spirituality and kids upped viewership with slight declines in horror, war and crime.

Parks said the TV show “Doctor Foster” and the movie Silver Linings Playbook had the most significant jumps in popularity from pre-COVID (February 17 to March 15) to post-COVID (March 16 to April 26).

“One of the biggest shifts — and opportunities — that we’re noticing is the massive spike in children’s content available to stream,” said Catharine Burhenne, head of marketing at Reelgood.

Burhenne says entertainment businesses thriving during the COVID-19 and post-COVID-19 eras will be the ones that can cater their offerings to accommodate the huge appetite for streaming kids content.

“Tubi’s launch of their Tubi Kids app is an example of businesses capitalizing on this opportunity,” she said.

Tubi Begins Streaming ‘The Masked Singer’ Episodes

Ad-supported VOD service Tubi April 23 announced it has begun streaming the first two seasons of Fox singing competition show “The Masked Singer” — the No. 1 show on television in its third season. It is the highest-profile program on Tubi.

Fox Corp. acquired San Francisco-based Tubi earlier this year for $440 million in cash.

The first two seasons can be viewed tonight at 8 p.m. ET / 5 p.m. PT. Current season-three episodes of the show will be available on Tubi in the weeks following their airing on Fox.

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“The Masked Singer” features celebrities facing off against one another with one major twist: Each singer is shrouded from head-to-toe in an elaborate costume, complete with a full-face mask to conceal his or her identity.

With each performance, host Nick Cannon, panelists Jenny McCarthy, Nicole Scherzinger, Ken Jeong, and Robin Thicke, audience members, viewers, and even other contestants are left guessing who is singing behind the mask. Ranging from Grammy Award winners to legendary athletes, and everything in between, the singers may attempt to throw the crowd off their scent, while keen observers might pick up on tiny clues buried throughout the show. One singer is eliminated each week, ultimately revealing his or her true identity.

“This marks the first of many new initiatives we’ll pursue with Fox,”Adam Lewinson, chief content officer of Tubi, said in a statement.

“The Masked Singer” is averaging a 3.3 Live + 7 Day rating and 15 million viewers across all platforms. Fox claims the show has helped it win Wednesday night ratings every week it’s been on the air. The season-three premiere after Super Bowl LIV drew nearly 30 million viewers and a 9.4 L7 rating, marking television’s #1 entertainment telecast in two years and the highest-rated and most-watched reality telecast in eight years.

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Tubi Kids Expands to Apple iOS Devices

Tubi April 20 expanded the reach of its Tubi Kids library of 1,200 free, ad-supported, age-appropriate movies, and television shows to Apple iOS users. Tubi Kids, which together with Tubi, is owned by Fox Corp. The platform is also available on Android, Roku, Fire TV, Comcast Xfinity, Xbox One, Cox Contour and TiVo.

” [Now more] kids will have easy access to some of the world’s most beloved characters in movies and TV, absolutely cost-free,” chief product officer Michael Ahiakpor said in a statement.

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Designed as a destination for age-appropriate content on the service, Tubi Kids is touted as alleviating parents’ worries over what their children are watching. Movies include Steven Spielberg’s The Adventures of TinTin, Norm of the North and Teenage Mutant Ninja Turtles, alongside series such as “Sonic the Hedgehog,” “Strawberry Shortcake,” “Paddington Bear” and “The Wiggles,” among others.

With total view time surpassing 163 million hours watched last December, Tubi claims to be the world’s largest ad-supported video on demand service with more than 20,000 movies and television shows from nearly every major Hollywood studio.

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Tubi is also available on Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, Xbox One, and PlayStation 4, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at https://tubitv.com/.

Tubi: Quarantined Americans Streaming Video 8 Hours Daily

To Americans taking shelter-in-place seriously, streaming video has become a must-see practice, according to new data from ad-supported video-on-demand service Tubi.

In a self-promoting study of 2,000 survey respondents conducted by One Poll, Fox Corp.-owned Tubi found the average respondent streams eight hours of video content daily, including binge-viewing three TV shows per week. Some respondents binged streamed (three consecutive episodes or more) in 48 hours or less.

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The report found that the average respondent has access to four streaming services, with 38% claiming access to five or more. Another 65% of adults admitted to allowing their children to stream more content, while 47% said they are using free streaming services (Tubi, Crackle, Shout! TV, The Roku Channel, Redbox TV, IMDb TV, etc.) to watch movies and TV shows to complement their existing subscription services or help cut costs.

That’s the kind of data that propelled Rupert Murdoch-owned Fox last month to spend $440 million acquiring San Francisco-based Tubi. ViacomCBS spent about $100 million less acquiring Los Angeles-based Pluto TV the year before.

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“Whether you’re looking for new TV shows and movies to round out your streaming library, or you want to save a bit of money, checking out free, ad-supported streaming services is a great option,” read the report.

Tubi recently partnered with TransUnion to enhance the way consumers engage and interact with content, while rolling out “Tubi Kids” programming on April 14. The platform claims viewers consumed 163 million hours of ad-supported VOD content in December.

Streaming Services Have Home Field Advantage

With the increased calls for Americans to stay home during the coronavirus outbreak, many see home entertainment — especially streaming services — as a big winner. Indeed, consumers confined to their homes may give the industry a boost, but not all streaming services are equal.

Netflix, which has pretty much maxed out its U.S. subscriptions, may not necessarily benefit monetarily, as subs pay a monthly fee that doesn’t go up with increased viewing.

New and pending SVOD services, however, seem to be poised to benefit. Disney+ is approaching 30 million domestic subs, according to exiting CEO Bob Iger, and its growth may help off-set the hit taken by the Walt Disney Co., headed up by new CEO (and home entertainment alum) Bob Chapek, as its theme parks close during outbreaks. The service will launch in Europe March 24, where social distancing is taking hold as well, perhaps giving Disney+ a boost abroad. Indeed, the studio has ramped up SVOD efforts domestically and internationally. Chapek announced that hit Frozen II would be available on the service March 15 in the United States and March 17 in certain international territories — three months early. Ahead of the impending launch in Europe, the media giant has rolled out promotional offers with mobile carriers T-Mobile and O2 in Germany and the United Kingdom, respectively.

Meanwhile, HBO Max, coming in May, and Comcast’s Peacock, which launches April 15, it seems couldn’t have picked a better time to enter people’s homes.

Another big winner may be free ad-supported services such as ViacomCBS-owned Pluto TV, Xumo (newly aquired by Comcast) and Tubi (rumored to be a Fox acquisition target). In-home captive audiences will be a ripe target for their advertising and easily accessible free VOD content.

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While industry events, theme parks and productions may be taking a hit, home entertainment seems poised to increase its audience.

Tubi Enters the Hospitality Business

Tubi, the San Francisco-based ad-supported video on demand (AVOD) service, March 3 announced it has entered a deal with tech company Enseo to launch on the tech company’s in-room entertainment platform available in more than 30,000 hotel rooms.

With Tubi, the Enseo platform offers 20,000 movies and television shows from over 250 content partners, including nearly every major Hollywood studio.

Tubi is available in guest rooms in over 20 hotel and resort brands, including many independent boutique hotels around the country.

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“Our collaboration with Enseo comes at a time where we remain focused on providing easy access to premium content for everyone,” Andrea Clarke-Hall, VP of business development, said in a statement. “We’re thrilled about our partnership that will allow guests to enjoy our massive library at no additional cost.”

Enseo’s platform is specially developed to support future technologies and continuously evolve to include new products, features and apps over time. In addition to in-room entertainment, Enseo’s platform powers additional products including the “MadeSafe” employee safety solution, “Fido” IoT energy management, and high-speed Internet.

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Tubi recently announced its active monthly users reached 25 million in December, and “total view time” grew to more than 163 million hours watched — an increase of 160% from 2018.


‘WSJ’: NBCUniversal in Talks to Buy Vudu, Fox Eyeing Tubi

Comcast’s NBCUniversal is reportedly in talks to acquire Walmart’s Vudu service while Fox Corp. is looking at buying ad-supported video-on-demand service Tubi, according to The Wall Street Journal.

Vudu offers transactional digital rentals and purchases, and the move would bring Vudu into the same company fold as the FandangoNow TVOD service.

Vudu also offers an ad-supported free service launched in 2016.

NBCUniversal plans to launch its own video service, Peacock, April 15 with AVOD and SVOD options.

Last fall reports surfaced that Walmart was looking to shed Vudu as it wasn’t part of the retailer’s core business.

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AVOD service Tubi, also reportedly an acquisition target, this time by Fox, saw its monthly active users reach 25 million in December with a total view time (TVT) of more than 163 million hours watched — a year-over-year TVT increase of 160%. The deal to buy Tubi could be valued at more than $500 million, according to the Journal.

AVOD Service Tubi Grows Monthly Users to 25 Million

AVOD service Tubi saw its monthly active users reach 25 million in December with a total view time (TVT) of more than 163 million hours watched — a year-over-year TVT increase of 160%.

The company plans to grow content spending in 2020 to “exceed nine figures to further expand its current library of content from major studios, indies, and TV producers from around the globe,” according to a press release.

Tubi presently works with more than 250 content partners, which include Warner Bros., Paramount and Lionsgate.

Year-over-year in Canada and Australia, Tubi saw a 357% increase in TVT. In the coming year, Tubi will launch in additional territories, including Mexico and the United Kingdom. Recently, Tubi announced a partnership with one of the largest broadcasters in Mexico — TV Azteca — to provide Spanish language content.

Tubi also recently announced a global deal with TV manufacturer Hisense to include Tubi as part of its Vidaa platform.

In 2019, Tubi increased its headcount to more than 229 full-time employees, an increase of 78% from 2018.

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Tubi CEO Farhad Massoudi

“Our growth over the last year is a clear testament to the success of our focused strategy in a now-cluttered marketplace,” said Tubi CEO Farhad Massoudi in a statement. “We’re excited people globally have embraced Tubi as a complement to subscription video and aim to deliver an even larger library of premium content in 2020.”

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Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, Xbox One, and PlayStation 4, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.

Tubi Exclusively Streaming Robert Rodriguez Movie, Series

Ad-supported video on demand (AVOD) service Tubi Jan. 27 announced it would be the exclusive streaming home to movie Red 11 and “The Robert Rodriguez Film School” from the critically-acclaimed filmmaker of From Dusk Till Dawn, Spy Kids and Alita: Battle Angel.

Following a premiere at SXSW and official screening in Cannes Directors’ Fortnight platform, the film and series will be available on Tubi in the U.S., Canada and Mexico this summer.

Based on Rodriguez’s experiences in a medical research facility to finance his first feature, El Mariachi, Red 11 is set in the dark, twisted world of legal drug research.

College kids turn lab rats to make quick money, and the film’s hero (who is assigned the color and number Red 11) has to buy his way out of a huge fiscal debt. Things get surreal when he’s not sure if the hospital is really trying to kill him, or if it’s side effects from the experimental drugs.

Equally as intriguing as the movie itself, Rodriguez produced this movie with the same sensibility and methodology — and $7,000 budget — as his first feature El Mariachi. The Robert Rodriguez Film School is a docu-series companion piece to the feature that explains this process, while speaking to filmmakers and entrepreneurs alike on overcoming the perceived limitations of time, budget, and other variables.

“I’m thrilled to be partnering with Tubi to deliver Red 11 and its accompanying Film School docu-series free of charge and easily accessible to all audiences,” Rodriguez said in a statement. “I made both Red 11 and the “Film School” series to celebrate the 25th anniversary of El Mariachi, and this project shows truly actionable methods using my no crew, micro-budget filmmaking style that will inspire others to make their own films and have their voices be heard.”

Red 11 and the story of how Robert made this movie is inspirational to up-and-coming filmmakers,” said Adam Lewinson, chief content officer, Tubi. “We are thrilled to amplify Robert’s message to the next generation of filmmakers as a part of our commitment to helping independent films find a wide audience.”

Tubi continues to expand its content library, which currently contains more than 20,000 movies and television series. Just this month, it was announced Tubi would launch in Mexico with TV Azteca, one of the two largest producers of Spanish-language television programming.

Tubi is also available on Hisense televisions, Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, Xbox One, and PlayStation 4.