Cinedigm has partnered with advertising tech platform TripleLift to launch “In-Show” advertising for brands and marketers across its streaming service, Cineverse, which offers a suite of free ad-supported streaming TV (FAST channels), including The Bob Ross Channel, Realmadrid TV and The Dove Channel, among others.
Cinedigm says the pact will help deliver “dynamic overlay” and “split-screen” ad units to marketers that are measurable and targetable.
“‘In-Show’ advertising is among the most promising opportunities for brands and advertisers to reach and engage viewers across Cinedigm’s catalog of premium content,” Tony Huidor, chief technology and product officer at Cinedigm, said in a statement.
According to TDG research, 60% U.S. households watched content on a FAST channel in 2021 — a figure that is set to grow at a faster rate than any other streaming platform this year.
“The way we watch [TV] has evolved, but the ad experience has historically lagged behind,” said Michael Shields, GM of connected TV at TripleLift. “We know that advertising experiences should complement the quality of a viewer’s content experience.”