LG Display will introduce its new Transparent OLED at CES 2022.
The lineup includes the “OLED Shelf,” which combines two Transparent OLED displays, one above the other. The “OLED Shelf” can display TV shows or gallery paintings while running in its “Always on Display Mode.”
The company is also set to unveil its “Shopping Managing Showcase,” a Transparent OLED display fitted inside a wooden display stand for the offline shopping experience. “Ideal for department stores,” according to LG, the “Shopping Managing Showcase” can display visual content on the screen that harmonizes with the products on display behind.
LG will also introduce “Show Window,” which consists of four 55-inch Transparent OLED displays. “The Show Window maximizes the advertising potential of window displays by delivering a more unique and informative shopping experience,” according to LG.
LG Display will also be showcasing its “Smart Window,” which is specially designed for the office. By applying Transparent OLED technology to conference room windows, the “Smart Window” can transform into an expansive screen for video conferencing, presentations and entertainment without compromising the open view of the glass window, according to LG.
LG Display is the only company boasting proprietary technology of large Transparent OLED displays in the world, having commercialized 55-inch Transparent OLED displays with 40% transparency in 2019, according to a company press release.
“With our industry-leading Transparent OLED technology, we will continue to introduce innovative high-end solutions that allow our customers to enjoy unprecedented experiences,” said Lee Hyeon-woo, SVP and head of the Life Display Business Group at LG Display.