Dish has launched a holiday-giving initiative called “Dollars for Downloads” to benefit the Marine Toys for Tots Program. For every Dish Anywhere app that customers download to compatible devices this December, DISH will donate $1 to Toys for Tots, helping the organization in its mission of delivering toys and books to underserved children, according to the company.
“We’re excited to partner with Toys for Tots and give back to the communities Dish customers know and love,” said Jay Roth, Dish chief marketing officer, in a statement. “By simply downloading the free Dish Anywhere app, our customers can join us in supporting the holiday dreams of thousands of children this season.”
Dish Anywhere is a free app that gives customers the ability to watch their live and recorded content, as well as thousands of on-demand titles, from any location on internet-connected mobile devices, including smart phones, tablets and computers, and televisions via Amazon Fire TV and Android TV, according to Dish.
“Some folks may not realize that when you sign up for Dish, it’s like you’re getting two different subscriptions — the most reliable TV experience from the comfort of your living room, as well as the ability to watch your live and recorded programs and stream on-demand content via our DISH Anywhere app,” said Roth in a statement. “Downloading our free app this holiday season helps to spread joy to thousands of Toys for Tots kids, with the added benefit of access to TV while on-the-go at places like malls and airports.”
Toys for Tots has been delivering toys, books and other gifts to disadvantaged children since 1947. The program distributes an average of 18 million gifts annually and has given to more than 251 million children across 800 communities nationwide in its 71-year history.
“Dollars for Downloads” is a DISH Cares initiative, supporting the program’s focus on military support and youth empowerment, according to Dish. Dish employees participate in holiday toy drives at its Denver headquarters and nationwide satellite offices through Dish Cares, donating thousands of gifts to children and seniors each year, according to the company.