Data: Tokyo Olympics a Boon for Peacock App Downloads

While the 2020 Tokyo Summer Olympics was a ratings bummer for NBCUniversal, the quadrennial sporting event was a gold medalist for the media company’s Peacock streaming service.

New data from Sensor Tower reportedly found that the hybrid SVOD/AVOD platform generated 1.7 million new app downloads during the 17-day Games period from July 23 to Aug. 8. For the month of July, the Peacock app was downloaded 3 million times — up 81% from 2 million app downloads in the previous-year period. An app download does not necessarily translate into a paid subscription.

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By comparison, the Peacock app was downloaded 1.6 million times in June and April, respectively, and downloaded 1.3 million times in May. Last month, Comcast disclosed the platform had 54 million sign-ups through July 29 and 20 million paid subscribers through June 30.

Regardless of the traction, Peacock still lags significantly behind Netflix, Hulu and Disney+, which have 74 million, 38 million and 38 million North American subs, respectively.