Paramount+ has partnered with the TV software operating system VIDAA to help distribute the subscription streaming VOD platform across connected televisions in Canada and Latin America. VIDAA OS software runs smart televisions manufactured by Toshiba and Hisense, among others.
South American countries targeted for Paramount+ access include Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela.
The expanded partnership builds on VIDAA’s initial launch of Paramount+ on VIDAA devices in the U.S. in May 2022.
Latin America consumers will also be able to access Paramount+ live soccer coverage, including the English Premier League in Mexico and Central America, the CONMEBOL Libertadores cup across all Latin America and the CONMEBOL Sudamericana in Brazil.
“The deal is an opportunity to get Paramount+ content, characters, and franchises available to an increasingly larger audience,” Marco Nobili, EVP and International GM for Paramount+, said in a statement.
Paramount and VIDAA previously partnered to include the ad-supported VOD/FAST Pluto TV branded button on VIDAA’s TV remote controls sold in Canada, Germany, France, Italy, Spain and the U.K.
“Canada and Latin America are incredibly important markets for VIDAA,” said Nick Ruczaj, VP global head of content and business development at VIDAA. “This in turn helps support our OEM partners as well as creating more comprehensive advertising solutions for those looking to reach and engage audiences, whether that be locally, nationally or globally.”