Paramount+ Partners With VIDAA Operating System to Distribute Streaming Service to Smart-TVs in Canada, Latin America

Paramount+ has partnered with the TV software operating system VIDAA to help distribute the subscription streaming VOD platform across connected televisions in Canada and Latin America. VIDAA OS software runs smart televisions manufactured by Toshiba and Hisense, among others.

South American countries targeted for Paramount+ access include Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela.

The expanded partnership builds on VIDAA’s initial launch of Paramount+ on VIDAA devices in the U.S. in May 2022.

Latin America consumers will also be able to access Paramount+ live soccer coverage, including the English Premier League in Mexico and Central America, the CONMEBOL Libertadores cup across all Latin America and the CONMEBOL Sudamericana in Brazil.

The deal is an opportunity to get Paramount+ content, characters, and franchises available to an increasingly larger audience,” Marco Nobili, EVP and International GM for Paramount+, said in a statement.

Paramount and VIDAA previously partnered to include the ad-supported VOD/FAST Pluto TV branded button on VIDAA’s TV remote controls sold in CanadaGermanyFranceItalySpain and the U.K.

Canada and Latin America are incredibly important markets for VIDAA,” said Nick Ruczaj, VP global head of content and business development at VIDAA. “This in turn helps support our OEM partners as well as creating more comprehensive advertising solutions for those looking to reach and engage audiences, whether that be locally, nationally or globally.”

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Toshiba Bows New Flagship 4K UHD Smart-TVs

Toshiba Dec. 6 announced the launch of its new flagship TV, the M550KU LED 4K UHD smart-TV with the Amazon Fire TV streaming media device embedded.

“Our goal is to … make entertainment more intuitive and engaging for customers,” Daniel Rausch, VP of Amazon entertainment devices
and services, said in a statement. “We’re excited to see Toshiba invest in a flagship TV that combines Fire TV’s best-in-class entertainment with hands-free Alexa.”

The M series units include REGZA Engine 4K technology, Dolby Atmos, Dolby Vision, and a bezel-less full-screen design, priced from $799.99 for the 55-inch screen, $999.99 (65-inch), and $1,199.99 (75-inch).

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Toshiba claims the models are the first Fire TV smart-TV with local dimming in up to 48 zones for color adjustment in dark environments. The 120HZ native panel and 480 motion rate help to support Auto Low Latency Mode to enhance video game play, and create smooth, fluid movement from fast-action content.

Separately, the Toshiba C-Series 4K Smart Fire TVs are available at Best Buy priced from $369.99 (43-inch), $469.99 (50-inch), $519.99 (55-inch), $719.99 (65-inch) and $999.99 (75-inch). The Toshiba V-Series HD Smart Fire TVs are also available at Best Buy for $229.99 (32-inch) and $319.99 (43-inch).

Disney+ Inks Distribution Via China’s VIDAA Operating System

Disney’s branded subscription streaming video platform, Disney+, is getting distribution on select Hisense and Toshiba smart-televisions using VIDAA, the Chinese-owned operating system software utilizing the open-sourced Linux platform.

Based in Atlanta, VIDAA was launched by the Hisense Group, a Chinese multinational electronics manufacturer with TV sales revenue of about 30 billion yuan ($4.7 billion) in 2019.


In 2020, VIDAA introduced a revamped user interface named 4.0, which puts users and their way of consuming content at the core of the design. As of May 2021, the VIDAA U5 OS saw further improvements by implementing Google Assistant, its own voice activation software, the new VIDAA remote control smartphone application, as well as advertising and billing services in select markets.

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“Our cooperation with The Walt Disney Company is a major milestone for our organization,” Guy Edri, EVP of VIDAA USA, said in a statement. “Bringing Disney+ to the VIDAA platform globally is just the first step. We’re looking forward to working with Disney on ways to expand our collaboration and opportunities to bring their full suite of streaming services to our customers in the future. Today marks not only the launch of an amazing service on a state-of-the-art platform, but a start of a long-term relationship between two companies, each a leader in its industry.”