WarnerMedia May 31 announced that Otter Media is being realigned under the WarnerMedia Entertainment group run by Bob Greenblatt, chairman of WarnerMedia Entertainment and direct-to-consumer business.
Otter Media was formed in 2014 by AT&T and The Chernin Group. Its properties include Fullscreen, a social media platform serving creators and brands; anime brand Crunchyroll; SVOD platform VRV; Rooster Teeth, a media and entertainment company serving the gaming community with a footprint of more than 40 million subscribers to its YouTube network, over 5 million monthly visitors to RoosterTeeth.com, and 2.5 million registered community members; a majority stake in Gunpowder & Sky, a digital- first studio; and minority stakes in Hello Sunshine, a cross- platform brand and content company for women founded with Reese Witherspoon, and Mars Reel, a media and lifestyle brand focused on telling authentic stories of top high school athletes through premium video content.
The combination brings together WarnerMedia’s digital businesses of the company at a time when the organization’s new direct-to-consumer platform is being built with access to content from HBO, the WarnerMedia cable networks, Warner Bros., plus a robust slate of new original content.
Tony Goncalves, CEO of Otter Media, will now also lead the development of the new WarnerMedia direct-to-consumer service, along with Otter’s existing brands and services.
He reports to Greenblatt. Andy Forssell, most recently COO of Otter Media and former CEO of Hulu, will move to the role of EVP and GM of the new streaming service reporting to Goncalves. Kevin Reilly, president, TBS/TNT/TruTV and CCO of direct-to-consumer, will remain in that position reporting to Greenblatt.
Brad Bentley, who was serving as the streaming service’s GM, informed the company that he would be leaving.
“As we continue to build out our new streaming business and realign WarnerMedia functions, this step will facilitate further scale and focus in our efforts to offer customers an engaging and compelling product experience,” John Stankey, CEO, WarnerMedia, said in a statement.
Goncalves joined Otter Media, as CEO last year. Through AT&T’s acquisition of DirecTV, he served as CEO of digital brands and head of strategy and business development for AT&T where he helped the company navigate the rapid pace of change in a digital centric world.
Forssell currently serves as EVP and COO of Otter Media, as well as president of Fullscreen. He joined Otter from Fullscreen where he served as COO for several years, overseeing the company’s day-to-day operations, as well as leading technology and product development. Forssell has served in a number of CEO, COO and general management roles, at companies like Hulu and ShowYou, helping to define and evolve the world of streaming video from its infancy.