Netflix Planning to ‘Roast’ Tom Brady in Comedy Special

Netflix doesn’t plan on being a joke much longer when it comes to sports. The streaming behemoth reportedly has inked a deal with Tampa Bay Buccaneers QB Tom Brady for a series of comedy roasts, with the seven-time Super Bowl winner the target for the first celebrity roast.

“We can’t wait to burn three-time Super Bowl-losing quarterback Tom Brady, who only went back to the NFL in order to delay this roast,” Robbie Praw, VP of stand-up and comedy formats at Netflix, said in a statement. “In all seriousness, it’s a huge thrill to work with the greatest football player of all time on this project. No one’s better at taking hits and still coming out on top, so we know the roast will be a breeze for Brady.”

Dubbed, “Greatest Roasts of All Time: GROAT,” the comedy special is scheduled to film next year with an undisclosed streaming date. Brady, who came out of retirement to play another season in the NFL, will also service as executive producer on other celebrity roasts. The QB is also slated to become the lead NFL broadcast analyst for Fox Sports when he retires for good.

Netflix, which is no stranger to comedy specials, earlier this month finished its “Netflix is a Joke: The Festival” live comedy special. Produced by Netflix in association with Live Nation, the 11-day fest in Los Angeles featured more than 130 artists, including Dave Chappelle, who was infamously attacked on stage at the Hollywood Bowl by a knife-wielding assailant.

Tom Brady to Become Lead Fox Sports NFL Analyst Upon Retirement

Ten-time Super Bowl QB Tom Brady (with seven wins) is set to join Fox Sports as the network’s lead NFL analyst when his playing career with the Tampa Bay Buccaneers ends.

Fox Corp. CEO Lachlan Murdoch made the surprise announcement during the media company’s May 10 fiscal call. Brady reportedly agreed to a 10-year deal worth $375 million.

Murdoch said Brady would call the network’s “biggest NFL games” with Kevin Burkhart and serve as a Fox Sports ambassador with ad clients and promotional initiatives.

“We are delighted that Tom has committed to joining the Fox team, and we wish him all the best during this upcoming season,” Murdoch said. “I am sure everyone joins me in warmly welcoming Tom Brady on board.”

Brady, who retired at the end of the 2021 season, reversed his decision shortly thereafter and rejoined the Buccaneers for the upcoming 2022 season.

Lionsgate Inks NFT Deal With Tom Brady Company

Lionsgate July 21 announced it has signed a deal with Autograph, a non-fungible token-based (NFT) business marketing athlete’s collectible digital assets co-founded by NFL superstar Tom Brady.

NFTs have been around since 2017, but have risen in popularity recently in entertainment circles as a way for artists, content holders and businesses to better monetize their assets digitally. An NFT asset has a unique digital code embedded that enables the original owner to receive a percentage of sales whenever their prowess or content is sold to a new owner.

Lionsgate will launch Autograph’s entertainment vertical with several film and television properties. The first wave of collectible content will focus on movie franchises “John Wick,” “The Hunger Games,” “Dirty Dancing” and “The Twilight Saga,” in addition to TV series “Mad Men.”

“NFTs present a tremendous opportunity for mixed-reality world building experiences, deepening user engagement and interaction and fostering a community for our hundreds of millions of global consumers to create one-of-a-kind digital collections and Autograph is the optimal destination for this discovery,” Jenefer Brown, EVP and head of Lionsgate Global Live, Interactive & Location-Based Entertainment, said in a statement.

Autograph, which inked exclusive NFT deals with Tiger Woods, Wayne Gretzky, Derek Jeter, Naomi Osaka and Tony Hawk, in addition to digital sports entertainment company DraftKings. Woods & Co. will be joining Autograph’s advisory board to help market the platform and concept.

Super Bowl a Streaming Hit, While Regular TV Viewership Plummets to 16-Year Low

Super Bowl LV was a hit on streaming video, with a record 5.7 million viewers per minute, up 69% from 3.4 million in Super Bowl LIV.

When combining all platforms, including CBS All Access, streaming on Verizon, NFL Digital Properties and ESPN Deportes TV and digital properties, the game drew 96.4 million multiplatform viewers, the lowest since 2007.

CBS used the game as a promotional boost for new detective series “The Equalizer,” starring Queen Latifah. The series generated 20.4 million viewers, making it the most-watched non-sports TV show of the year. That was still down 14% from the 23.7 million who watched “The Masked Singer” last year on Fox.

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But on regular TV, it was a different story. The NFL had its marquee player Tom Brady competing for a record seventh Super Bowl win. But, despite the hype and Brady guiding the Tampa Bay Buccaneers to a 31-9 victory over the defending champion Kansas City Chiefs, the telecast was a bust for those keeping ratings score.

About 90.5 million people watched the game on CBS — the lowest broadcast rating since 2005. Last year’s Super Bowl LIV on Fox Sports generated 100 million network viewers. Despite the drop-off, the Super Bowl remains the most-watched television show of the year.

Report: Super Bowl LV Household Viewership Down 15%

While Tom Brady receives much of the attention for winning his seventh Super Bowl, and becoming only the second QB to win it for two different franchises, viewership for the Feb. 7 NFL title game won by the Tampa Bay Buccaneers 31-9 over the Kansas City Chiefs in Tampa, Fla., and all of its associated programming, was down 15% year-over-year, according to new data from Samba TV.

Samba TV tracks viewer recommend program data — called Automatic Content Recognition — from more than 13.5 million smart TVs in the United States.

The company said 32 million households tuned in on Sunday night, down from 37.6 in 2020. Pre-game show viewership was down 13%; the halftime show featuring musical act The Weeknd was down 14%; and the interview with President Joe Biden was down 13%.

Separately, Comscore said initial Super Bowl TV ratings were flat, while NFL Conference Championship games were up 10%.

The lower ratings would be the latest challenge for the NFL after its pandemic-addled season, as teams throughout the league dealt with COVID-19 infections, quarantines and empty stadiums.

Household tune-ins were down throughout the playoffs and the marquee Sunday and Monday night games, according to Samba TV. Two weeks ago, households viewing the AFC and NFC Conference Championship games were down 15% and 17%, respectively, while each game in the divisional round was down 20% to 23%, and the Wild Card weekend games were down 21% to 30%.

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Boston, home of plenty of Tom Brady fans, was the market that over-indexed the most, followed by Kansas City and then Tampa.

Samba said viewership of the game increased a bit during the first 30 mins of the game (when the score was still close), and held pretty steady until around halftime, when viewership dropped a bit.

Household tune-in mostly recovered after halftime, but then there was a steady decrease afterward nationwide and in Kansas City. Not surprisingly, Tampa’s viewership held pretty steadily at the end of halftime through the end of the game as the team’s double-digit lead became insurmountable.

Apple TV+ to Debut Sports Doc Series ‘Greatness Code’ July 10

Apple TV+ July 10 will exclusively debut globally the documentary series “Greatness Code,” featuring such top athletes as LeBron James and Tom Brady.

The short-form unscripted series spotlights untold stories from the top athletes in the world. The first season includes seven episodes, each examining a pivotal moment that defined an athlete’s career. Athletes profiled in season one include:

  • four-time NBA MVP, three-time NBA champion and two-time Olympic gold medalist LeBron James;
  • six-time Super Bowl champion and four-time Super Bowl MVP Tom Brady;
  • Olympic gold medalist and co-captain of the US Women’s National Soccer Team Alex Morgan;
  • record-holding Olympic gold medalist snowboarder Shaun White;
  • world’s fastest man and eight-time Olympic champion Usain Bolt;
  • five-time Olympic gold medalist and 15-time world champion swimmer Katie Ledecky; and
  • 11-time world champion surfer Kelly Slater.

 

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“Greatness Code” is a co-production between sports content platforms Religion of Sports, which is co-founded by Gotham Chopra, Tom Brady and NFL Hall of Famer Michael Strahan, and Uninterrupted, founded by LeBron James and Maverick Carter.

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The series is directed by Chopra, who also executive produces through Religion of Sports, and executive produced by Maverick Carter via Uninterrupted. Ameeth Sankaran also serves as executive producer through Religion of Sports, and Devin Johnson executive produces via Uninterrupted.