TiVo Nov. 4 announced the launch of Deep Discovery, a new API based software that helps users find movies and TV shows targeting their interests.
Elisa, a Finnish-based telecommunications and digital services company, has signed a multiyear extension of its agreement with TiVo, which will include deploying Deep Discovery to help subscribers of its video service, Elisa Viihde, find more programming and movies.
“In a content landscape with more options than ever, advanced personalization and relevance are fundamental for products and services as consumers increasingly want to interact with brands that know what they want, before they even search for it,” Chris Ambrozic, VP of product at Discovery for Xperi, said in a statement.
TiVo’s Deep Discovery package allows TV and video service providers, consumer electronics manufacturers and new media companies to better maximize the value of their catalogs and drive conversion, engagement and loyalty. With Deep Discovery, content is enriched to a new level of detail with metadata like “moods,” “tones,” “themes,” “weighted keywords,” “age descriptors” and “popularity scores,” among others.
“We’re deepening our relationship with TiVo to make it easier for our customers to discover great content,” said Magnus Pettersson, development director at Elisa. “This new long-term agreement will benefit our customers immediately as we roll out TiVo’s API based solution. TiVo’s ambition and commitment to providing new and innovative metadata products that embrace machine learning and AI bring the opportunity to make the user experience of our IPTV&OTT services even better than before.”