Ad-supported VOD distribution continues to make friends. TiVo Oct. 15 announced new channel launches from Pluto TV, bringing an additional 72 featured channels to the TiVo+ content network. TiVo Plus (“TiVo+”), was launched in 2019, offering free access to ad-supported VOD content. The service requires access through TiVo hardware devices such as the TiVo Edge, Bolt or other DVR products.
The launch of these new Pluto TV channels means TiVo+ users have seamless access to even more linear and on-demand content, including movies, news, sports, kids, entertainment and lifestyle programming. Also launching are 13 new Spanish language channels.
TiVo+ users on TiVo Stream 4K will have access to Pluto TV, with its branded online channel guide, recommendation software to make it easier to navigate all 144 TiVo+ channels, in addition to the thousands of on-demand movies and television shows.
“TiVo really knows how to drive discovery of our linear and on-demand content,” Jeff Shultz, EVP and chief business officer of Pluto TV, said in a statement. “We’re very excited to be advancing our partnership with TiVo in a way that puts Pluto TV content front and center.”
Pluto TV is also available for TiVo Stream 4K users and rolling out now to customers on select TiVo DVR and related devices.
“Pluto TV has been an integral partner helping us make more incredible content available to our customers as part of our fully integrated TiVo+ experience,” said Matt Milne, chief revenue officer of Xperi, parent of TiVo.
Milne said the Pluto TV deal helps TiVo expand the AVOD market, which aims to compete against SVOD services such as Netflix, Amazon Prime Video, Disney+ and Hulu with ad-supported content that doesn’t require a subscription.
“This [deal] really demonstrates our commitment to offer a range of free, high quality programming for our customers,” he said.
Since launching the TiVo+ content network, 144 channels have been added to the service from a range media partners that offer a wide range of content, including movies, music, sports and kids and family content. Alongside the ongoing partnership with Sling TV, TiVo+ on TiVo Stream 4K offers an alternative for those that have cut the pay-TV cord. In the six-month period between March and September 2020, TiVo+ has seen unique viewership increase 90% and viewer engagement increase 165%.