TiVo Signs Deal to Provide Horizon Media TV Viewership Data

TiVo July 13 announced that it has entered into a licensing agreement with Horizon Media, the largest U.S. media agency according to AdAge Data Center 2021, to access TiVo’s TV viewership data.

In a press release, TiVo stated its data “provides a foundational ingredient to Horizon’s data stack to support client investments, driving improved outcomes in cross-platform media planning, buying, digital retargeting, and measurement.” Horizon Media, the press release stated, will “integrate TiVo’s raw data into strategic client initiatives at both the content and commercial levels.”

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The agreement enables Horizon and its affiliates — Canvas Worldwide LLC; Horizon Big LLC; Horizon Media Limited Partnership (Canada affiliate); Night Market Horizons LLC; horizon next; and 305 Worldwide LLC — to leverage the power of TiVo’s TV viewership data, according to the press release.

“As the industry faces new challenges that accompany increased demand for viewership data, this agreement with TiVo will help us to maintain our position as an innovative marketing and advertising leader,” said Laura McElhinney, Horizon Media’s chief data officer.

TiVo says its TV viewership data provides high-quality linear data of live and time-shifted usage across the U.S., and allows customers to measure their campaign activity, optimize data science solutions, and power media planning and buying across media platforms.

Roku Joins TiVo, Others in Bid for Bankrupt MobiTV Assets

Subscription streaming video pioneer Roku May 11 submitted a $5 million bid for the intellectual assets of bankrupt MobiTV, the Emeryville, Calif.-based company providing software for on-demand programming, live TV, catch-up TV, network DVR and content recommendations without the need of a set-top box.

On March 1, MobiTV filed for Chapter 11 bankruptcy protection, citing $10 million to $50 million in assets and $50 million to $100 million in liabilities.

Roku, which co-started the SVOD market more than 10 years ago with Netflix, joined RPX, a patent license aggregator, in the bid. U.K.-based IPTV software provider Amino joined the companies, contributing another $10 million bid for the “going concern” of the MobiTV business.

That consortium was then edged to the sidelines when TiVo Xperi upped its original $13 million bid to $15.5 million, and is now seen as the frontrunner for MobiTV assets — in an auction process that continues today.