The Walt Disney Co. is partnering with China-owned social media video platform TikTok as part of the media giant’s 100th anniversary celebration.
Beginning Oct. 16, TikTok users will be able to watch videos from across Disney’s brands, create their own videos with Disney music and effects, play daily Disney trivia, and collect and trade “Character Cards” of favorite Disney characters.
Disney brands, which include Disney, Pixar, Star Wars, Marvel, ESPN, National Geographic, and Disney Parks, have more than 150 million combined followers on TikTok. TikTok claims Disney brands such as the #marvel universe and #encanto have 277 billion views and 31.8 billion views, respectively.
TikTok is also curating a special Disney100 Playlist featuring some of the most popular hits from the Disney catalog, including songs from classic movies like Cinderella and The Lion King, as well as the upcoming Wish, alongside hits from the likes of Toy Story and High School Musical.
“With over 240 billion views across Disney’s portfolio of brands and experiences, TikTok has become a go-to destination for Disney fans to create, engage and connect around their favorite Disney films, shows, characters and experiences,” Asad Ayaz, chief brand officer of The Walt Disney Company, said in a statement.
TikTok, which claims to have 1.4 billion monthly users worldwide, was threatened with banishment in the U.S. during the Trump Administration, which cited concerns over the alleged storage of user information and data on Chinese servers. TikTok, in a series of posts, stressed that user data is tightly controlled on servers located in the United States, Singapore and Malaysia — not China.