Lionsgate Bows Shareholder Loyalty Program on TiiCKER Platform

Lionsgate Nov. 14 announced it has partnered with TiiCKER, a consumer shareholder loyalty platform, to increase retail engagement with the company’s shareholders.

Lionsgate, distributor of the “John Wick,” “Hunger Games,” “Twilight Saga,” “Dirty Dancing,” “Expendables,” “Ghosts,” “Saw,” “Power,” “Now You See Me” and “Mad Men” movie and TV franchises, among many others, will now offer verified members of its free Shareholder Red Carpet Rewards program access to discounted movie tickets, collectibles, merchandise and streaming video subscriptions, among other perks.

“Lionsgate Shareholder Red Carpet Rewards is a great opportunity to engage with our retail investor base … to use our portfolio of film and television properties to create an experience with lasting value for our stockholders,” Jenefer Brown, Lionsgate EVP and head of global products and experiences, said in a statement.

Under the Shareholder Red Carpet Rewards program, perks are available at or in the TiiCKER app and can be redeemed when a member creates an account connected to their brokerage account, verifying their stock ownership. In addition to free perks and VIP access, Lionsgate and its retail investors will now be able to communicate and interact directly on the platform.

The TiiCKER platform includes articles and insights on companies and brands to help investors discover publicly traded companies, a brand search engine to find the public companies behind their favorite brands, and a collection of Shareholder Store e-commerce sites.

The deal was negotiated for Lionsgate by Brown and Eva Feder, SVP of business and legal affairs.