CBS is projecting 25 million combined subscribers by 2022 for over-the-top video services CBS All Access and Showtime OTT. The guidance follows the two subscription streaming services reaching 8 million combined subs at the end of 2018 – two years ahead of schedule.
All Access launched in 2014 for $5.99 monthly with ads ($9.99 without) featuring original, primetime and catalog CBS programming online and streaming devices without long-term contract.
Showtime OTT bowed in 2015 featuring the premium channel’s original content and third-party movies for $10.99 monthly fee.
“We are generating significant momentum with our direct-to-consumer platforms, which provide a great return-on-investment and represent one of our most powerful long-term growth drivers,” Joe Ianniello, acting CEO said in a statement.
Indeed, growth in Showtime OTT subscribers through Amazon Channels helped drive cable networks revenue up 8% to $551 million for the fourth quarter (ended Dec. 31, 2018) from $508 million in the prior-year period. Other revenue drivers included higher international licensing sales, and revenue from the Deontay Wilder/Tyson Fury pay-per-view boxing event in December.
Operating income of $193 million decreased 7% from $207 million for the same prior-year period, reflecting an increased investment in programming.
Entertainment segment revenue — which includes All Access — dipped 1% to $2.83 billion from $2.86 billion, reflecting 14% lower content licensing and distribution revenue, mainly as a result of the timing of international licensing sales and several large domestic sales in the fourth quarter of 2017.
Affiliate and subscription fees grew 17%, led by growth from All Access and higher revenue from station affiliation fees and virtual MVPDs. Advertising revenue increased 2%, reflecting revenue from Network 10, which was acquired in the fourth quarter of 2017.
This increase was partially offset by the absence of the broadcast of “Thursday Night Football” in 2018. Underlying CBS Network advertising for the fourth quarter of 2018 increased 2% from last year’s fourth quarter.
Entertainment operating income of $438 million for the fourth quarter of 2018 decreased 6% from $465 million for the same prior-year period, primarily reflecting the lower revenue and an increased investment in content and digital initiatives. These decreases were partially offset by the absence of programming costs associated with “Thursday Night Football.”