It took five weeks, but “The Falcon and the Winter Soldier” finally gave Disney+ its first overall No. 1 spot on Nielsen’s weekly Top 10 streaming chart across living room televisions for the week of April 12-18. The Marvel Universe-inspired series generated 855 million minutes streamed across five episodes — besting Netflix original movie Thunder Force, with 742 million minutes, and re-runs of “NCIS,” with 773 million minutes across 379 episodes.
Brian Fuhrer, SVP of product strategy at Nielsen, said “Falcon” won just one demo: 35- to 49-year-olds. Among viewers up to 11 years of age, “Cocomelon” ranked No. 1. Re-runs of “NCIS” topped 12-17 year-olds; and 18- to 34-year-olds coveted “Grey’s Anatomy.” Thunder Force was No. 1 among viewers up to age 64, while “Heartland” appealed to older viewers.
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“Just an illustration of how important it is to have a diversity of programs that appeal to different groups to drive usage and subscriptions,” Fuhrer said.
In a twist, Netflix added four episodes of season two of “The Circle” for viewing to season one. The streamer will add four episodes each week going forward. Netflix typically releases an entire season all at once upon launch.
“An interesting hybrid strategy … and we’ll see how that resonates with viewers,” Fuhrer said. “[Streamers] have to figure out ways to make their content last and also give consumers an opportunity to view it in this time of constricted creation,” he said.
Movies:
| Rank |
SVOD Provider |
Program Name |
Number |
Minutes |
|---|---|---|---|---|
| 1 | Netflix | Thunder Force | 1 | 742 |
| 2 | Netflix | Why Did You Kill Me? | 1 | 253 |
| 3 | Netflix | Synchronic | 1 | 250 |
| 4 | Disney+ | Moana | 1 | 166 |
| 5 | Disney+ | Raya and the Last Dragon | 1 | 164 |
| 6 | Netflix | The Little Rascals | 1 | 153 |
| 7 | Netflix | Saving Private Ryan | 1 | 130 |
| 8 | Disney+ | Frozen | 1 | 124 |
| 9 | Netflix | Concrete Cowboy | 1 | 115 |
| 10 | Netflix | The Stand-In | 1 | 114 |
Licensed Content:
| Rank |
SVOD Provider |
Program Name |
# of Episodes |
Minutes (Millions) |
|---|---|---|---|---|
| 1 | Netflix | “NCIS” | 353 | 779 |
| 2 | Netflix | “Grey’s Anatomy” | 369 | 629 |
| 3 | Netflix | “Cocomelon” | 9 | 609 |
| 4 | Netflix | “Criminal Minds” | 310 | 575 |
| 5 | Netflix | “Schitt’s Creek” | 80 | 489 |
| 6 | Netflix | “Heartland” | 167 | 430 |
| 7 | Netflix | “Nicky Ricky Dicky & Dawn” | 83 | 326 |
| 8 | Netflix | “The Baker and the Beauty” | 9 | 315 |
| 9 | Netflix | “Supernatural” | 328 | 313 |
| 10 | Netflix | “New Girl” | 146 | 290 |