DEG Slates Virtual Expo on ‘Localization’ on Thursday, June 17

DEG: The Digital Entertainment Group this week will host a DEG Expo on the rapidly growing business of content localization, including viewpoints from content owners and technology providers.

The virtual event, called “The Expanding World of Localization,” will be held Thursday, June 17, beginning at 9:30 a.m. PT.

Featured speakers include Mark Howorth, president of the Iyuno-SDI Group, who will discuss the state of the localization industry. Dolby’s Tom McAndrew, senior technical manager of content relations, and Javier Foncillas, VP of commercial partnerships for Europe, will speak about the global demand for immersive audio.

An executive roundtable led by Vuulr CEO Americas Thomas Hughes will discuss the potential and pain points for localization, including workflows, terminology, talent management, DEI and the role of AI in content localization. Participants include James Hurrell, head of content and localization, global operations, for  BBC Studios; Chris Reynolds, EVP and GM of worldwide localization and fulfillment at Deluxe; Gray Ainsworth, EVP of global technical operations and servicing at Lionsgate; and Andrea Sconza, director of localization services at Vubiquity. More perspective on innovating with AI will be shared by Craig Seidel, CTO of Pixelogic, in conversation with Spherex CEO Teresa Phillips and Respeecher CEO Alex Serdiuk.

DEG Expo: The Expanding World of Localization is free to media industry professionals, but registration is required.

To register,  click here.

The full agenda can be found here.

Walmart Still Selling Lots of DVDs

As entertainment retail hits the home stretch during the winter holiday sales period, Walmart quietly remains an industry leader.

In an era of declining packaged media sales, the nation’s largest retailer continues to spearhead the market for DVD and Blu-ray Disc movies simply by continuing to devote significant retail space to content, including point-of-purchase displays and ubiquitous dump bins.

Walmart has always appealed to rural shoppers, geographical areas that resonate among packaged media consumers.

“We still sell a lot of DVDs at Walmart,” Thomas Hughes, EVP of worldwide TV & digital distribution at Lionsgate, told attendees Dec. 11 at the Parks Associates’ “Future of Video” confab in Marina del Rey, Calif. “We’re on the coasts, so we don’t see it. But other people still buy DVDs.”

While Walmart doesn’t reveal sales data for specific product categories, it does expect to report 3% increase in same-store sales for the fiscal year ending in January.

In the most recent fiscal period (ended Oct. 26), Walmart reported a low single-digit sales increase for general merchandise, which includes packaged media.

“We delivered solid sales results across most categories in the quarter,” was all Walmart would say on the matter.

To be sure, revenue from DVD movies pales in comparison to the heady days of home video more than 10 years ago when studios regularly touted first-day sales of new releases and home entertainment studio revenue trumped the box office.

Indeed, sales of discs declined nearly 15% to $2.79 billion in the third-quarter (ended Sept. 30) compared to the previous-year period, according to DEG: The Digital Entertainment Group.

But big box retailers such as Walmart, Target and Best Buy understand turning a cold shoulder to DVD leaves billions in potential revenue for ecommerce behemoth Amazon and others.

At the Walmart Supercenter in Travelers Rest, S.C., the entertainment section included requisite links between packaged media and Walmart-owned – which sells and rents digital content.

But a picked-through, shrewdly-placed POP display of “bestsellers” Blu-ray and DVD titles underscored whether consumers still buy packaged media.

“You’d be surprised,” said the entertainment section employee. “It’s the holidays, people want DVDs in their Christmas stockings.”