Roku Bowing ‘This Old House’ SVOD Service; Announces New Episodes

Roku Sept. 30 announced that Emmy Award-winning series “This Old House” and “Ask This Old House” would premiere new seasons on Sept. 30 on The Roku Channel. For the first time in the franchise’s 43-year history, the 2021-22 season would feature 39 episodes of each show — 13 more than in previous seasons.

The new episodes will premiere on PBS as well as on an all-new dedicated premium subscription channel on The Roku Channel on Thursdays. Viewers will be able to stream new episodes for free on demand on The Roku Channel the following Mondays.

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Roku in March announced it had acquired the “This Old House” franchise, including global distribution rights, all subsidiary brands and the television production studio. From more than 200 linear channels available on The Roku Channel, “This Old House” is one of the top 20 linear channels by hours streamed from Jan. 1 to Sept. 1, according to Roku.

“Joining Roku earlier this year enabled [us] to invest more in our storied brand, which will benefit an all-new generation of home improvement enthusiasts this season and in many years to come,” Dan Suratt, VP of “This Old House” at Roku, said in a statement.

In July, the show won its 19th Emmy for “Outstanding Instructional and How-To Program” at the 48th Annual Daytime Emmy Awards.

Returning for its 43rd season, “This Old House” will kick off in Concord, Mass., with a young family who is moving from the city to a New England Cape built in 1880. The owners are hands-on renovators and want to improve upon the views of their three-acre property and make better use of their space. The This Old House cast of experts team up with the Silva Brothers to reconfigure this Revolutionary New England Cape.

“Ask This Old House” returns for its 20th season with new episodes, including general soldering techniques and how to connect water piping, how to build, install, and paint a railing for deck stairs to match the original railing, how to create a durable landscape that can withstand heavy pedestrian traffic and more. The show will feature a special 20th anniversary episode in January 2022.

Starting Oct. 12, the “This Old House” subscription VOD channel will be available on The Roku Channel in the United States. The channel channel costs $4.99 a month and will launch with a 14-day free trial.

Launching separately Oct. 13, “This Old House Classic” is a live channel on The Roku Channel featuring classic episodes dating back to 1979 and featuring original hosts Bob Vila and Steve Thomas.

Roku Acquires ‘This Old House’ Business

Roku has acquired the “This Old House” business, including its global distribution rights and all of its subsidiary brands, including the “This Old House” and “Ask This Old House” TV programs, the show libraries, all digital assets, and the television production studio.

“This Old House” and “Ask This Old House” were the two top-rated home improvement programs in the United States in 2020, according to Nielsen data, and have earned a total of 19 Emmy Awards and 102 nominations, according to a Roku press release. Past seasons of “This Old House” and “Ask This Old House” are already available for free on The Roku Channel through both linear and on demand programming. Current seasons (“This Old House” season 42 and “Ask This Old House” season 19) are available for free on The Roku Channel as on demand episodes after they air on local PBS stations.

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“As the top-rated home improvement programs in America, ‘This Old House’ has the broad appeal that is perfectly suited to support The Roku Channel’s ad-supported growth strategy,” Rob Holmes, Roku VP of programming, said in a statement. “‘This Old House’ created the television home improvement genre and is beloved by millions of fans. We are thrilled to welcome this incredible team, and we could not be more excited to help grow the brand for an entire new generation of home improvement enthusiasts.”

“The passion of the craftspeople on ‘This Old House’ is matched only by its viewers, and we take great pride that over the past four decades we have helped them improve their most valuable asset — their home,” Dan Suratt, CEO, This Old House Ventures, said in a statement. “Roku is not only the No. 1 TV streaming platform in America, it also represents the future of TV, and we could not think of a better home for ‘This Old House’ to grow and to continue its leadership position in the home improvement genre.”

“This Old House,” which marked its 40th Anniversary in 2019, has broad distribution that “enables fans to find the authoritative voice in home improvement on their platform of choice, and makes the shows an ideal partner for leading national brands seeking to reach the attractive home improvement consumer segment,” stated the Roku press release.

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Roku plans to expand both the production and distribution of the “This Old House” brand, according to the press release.

Roku acquired TOH Intermediate Holdings, which owns the “This Old House” business, from TZP Group. The executive team of “This Old House” will join Roku, including CEO Dan Suratt. Financial terms of the acquisition were not disclosed.