FreeTV Expands Free Streaming Hub With TheSoul Publishing Global Brands

FreeTV has expanded its free streaming hub with the launch of TheSoul Publishing’s global brands including Bright Side, Slick Slime Sam, 5-Minute Crafts, TeenVee,  La La Life, 123 Go! and the Spanish-language channel Genial.

Each of these free ad-supported streaming TV (FAST) channels are now available in FreeTV’s network suite in the United States.

FreeTV is Olympusat LLC’s ad-supported AVOD streaming platform. It offers free premium content from around the world. FreeTV is available on all streaming platforms across 17 regions in Latin America and the United States. FreeTV is also accessible as a broadcast station carried in Mexico City. 

“We are excited to showcase TheSoul Publishing’s most recognized brands in the world to our FreeTV audience,” said Amanda Miller, chief revenue officer at Olympusat. “As we continue to grow our platform, FreeTV is committed to delivering world-class content by teaming with global content leaders like TheSoul Publishing who will help us expand the entertainment options for our millions of users.”

TheSoul Publishing is a digital studio that produces original content distributed to a global audience across the major social media and streaming platforms. With a creative team based in more than 70 countries and six continents, TheSoul Publishing showcases brands in 21 different languages and reaches more than 1.5 billion social media followers across Facebook, Instagram, TikTok, YouTube, Pinterest and Snapchat. 

“We’re thrilled to partner with the FreeTV streaming service, as it provides a fantastic platform for our vibrant channels,” said Jonathan Shrank, head of content distribution at TheSoul Publishing. “We are excited to enhance our viewers’ entertainment options by making our engaging, multilingual content available on this fast-growing and versatile platform.”

Among the brands from TheSoul now available on FreeTV:

  • Bright Side features narrated videos that showcase travel and exploration,  self-improvement, gadgets, riddles and pop-culture.
  • Slick Slime Sam is an animated host of a channel devoted to DIY and life-hack projects.
  • 5-Minute Crafts is one of the most-watched DIY brands in the world, with over 400 million social media subscribers.
  • TeenVee brings together the popular Teen-Z and Avocado Couple into one super animated channel, with a combined total of over two billion views on YouTube  last year.
  • La La Life is devoted to teen spirit, creativity, and fun.
  • 123 GO! delivers entertaining and positive videos about trendy topics.
  • Genial is the Spanish-language version of Bright Side.

Veteran Executives Join Digital Studio Behind YouTube Channel ‘5-Minute Crafts’

TheSoul Publishing, an independent digital studio that produces a wide range of original content available globally on YouTube, Facebook/Instagram, Snap and other outlets, has expanded its leadership team with executives from global entertainment and media companies including YouTube, Lego, 20th Century Fox, Advance Publications and Pandora Music.

TheSoul Publishing is behind the third-largest YouTube channel, 5-Minute Crafts, as well as more than 100 other popular digital channels, including Bright Side and Avocado Couple.

The new executives are Victor Potrel, VP of platform partnerships; Craig Radow, VP of global communications; Jason Shaw, CFO; and Jonathan Kowalski, global director of brand partnerships.

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Formerly at YouTube and Lego, Potrel is based in London and works closely with key distribution platforms including YouTube, Facebook/Instagram, and Snap. He simultaneously oversees the management of all global partner relations and advises on future distribution opportunities.

Radow, former head of public relations for 20th Century Fox Television’s distribution division, Twentieth Television, and a former Universal Pictures Home Entertainment publicity executive, is now leading TheSoul Publishing’s global communications division. Radow is based in New York City and will execute a worldwide publicity strategy for the company.

Based at TheSoul Publishing’s headquarters in Cyprus, Shaw is a chartered accountant who has held financial leadership positions at major companies, including Mintel.

Kowalski, who works out of New York, brings more than 20 years of leadership sales experience in the advertising and marketing industries from major corporations such as Pandora Music, JCDecaux and Advance Publications.

“While we are proud of our rapid growth in 2019, what is most gratifying is that TheSoul Publishing has become a destination for top global talent, as evidenced by these hires,” said Artur Mamedov, COO of TheSoul Publishing. “These executives come from key positions and companies — bringing a diverse set of skills that will further strengthen and mature our infrastructure.”

In addition to English, TheSoul Publishing is now producing content in 17 languages including Arabic, Korean, Italian, German, Japanese, Spanish, Portuguese, French, Russian and Chinese.

In 2019, TheSoul Publishing added Frankenfood, Doodland, and 123 Go! to its portfolio.