AMC Theatres said its Stubs A-List subscription ticket service added 100,000 subscribers in January and February to increase its membership base above 700,000.
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AMC Theatres launched A-List (priced from $19.95 monthly) on June 26, 2018 and was originally expected to hit 500,000 members 12 months after launch. Membership includes access up to three movies per week, in every available AMC showtime and format, including Imax at AMC, Dolby Cinema at AMC, RealD 3D and Prime at AMC.
AMC said its conventional Stubs A-List membership program has totaled 14 million attendees, including the purchase of traditionally-priced tickets for family and friends.
AMC Stubs Premiere and A-List members receive a $5 credits for every 5,000 points earned, which translates to a 10% credit toward future AMC purchases.
“With every passing milestone, Stubs A-List is proving to be a huge benefit to our guests, our studio partners and our shareholders,” CEO Adam Aron said in a statement. “Members are watching more movies than they did before A-List was created, and they’re bringing their friends and family members along, who are paying for their tickets at full price.”
AMC Theatres Sept. 26 announced that AMC Stubs A-List – the ticket subscription service launched three months ago to compete against MoviePass – has generated more than 380,000 monthly subscribers – including 120,000 members in the past six weeks.
The nation’s largest theatrical chain heralded the sub growth during the traditional “slow period” at movie theatres in late August and September, as the summer blockbusters give way to school schedules.
AMC said A-List is also driving box office revenue at its theaters, as the service’s impact on attendance, along with AMC’s other initiatives and a film slate, has AMC in position to increase U.S. attendance year over year for the first time since 2015, excluding the impact from the Carmike acquisition.
A-List subs are watching a wide variety of movies, including more than 363 different movie titles in just under 90 days. Early program analysis indicates incremental movie-going frequency among members after joining the program is significant. AMC noted that more than 45% of A-List subs were not previously signed up to its existing AMC Stubs loyalty program.
AMC also recently announced that its 12-month protection guarantee from the date of a member’s enrollment against any increases in A-List monthly pricing has been broadened to further provide consumers with a sustainable value. The 12-month protection guarantee for members of A-List enrolling anytime in 2018 now includes no changes in the pricing or benefits from the program within a member’s initial 12 months after joining the program.
“The early success of this program is evident as AMC is projecting an attendance increase at our U.S. theatres for the first time in three years,” CEO Adam Aron said in a statement. “This is very good for AMC, and very good for our guests and movie studio partners.”