Regal Cinemas Launches Subscription Ticket Service

As expected, Regal Cinemas July 28 unveiled a branded subscription plan — Regal Unlimited — exclusively available as a mobile app and starting at $18 a month.

Consumers can choose from three different plans based on theater location with the aforementioned Regal Unlimited plan available at more than 200 theaters.

The upgraded Regal Unlimited Plus plan ($21) is valid at more than 400 theaters, while the Regal Unlimited All Access pass ($23.50 per month) is good nationwide.

While the pricing is comparable to AMC Theatres Stubs A-List plans ($21.95 to $23.95), Regal’s service does not limit subs to three screenings weekly as does AMC.

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The new service comes as ticket subscription pioneer MoviePass has suspended service indefinitely as it grapples with a business model that is not aligned with an exhibitor and thus hemorrhages money.

Regal subscribers can watch as many standard format movies as they want. There are no blackout dates, and advance tickets can be acquired as soon as they go on sale.

For special formats, subs can upgrade their ticket to VIP, ScreenX, 4DX, Imax, RPX and 3D, by paying the usual standard upcharge.

Moviegoers who sign up for Regal Unlimited will be automatically enrolled in the Regal Crown Club program. Through the Regal Crown Club, members accumulate credits at the box office and concession stand to earn rewards, including free popcorn, soft drinks, movies and merchandise.

“This is the [subscription] program moviegoers have been craving,” Ken Thewes, chief marketing officer at Regal, said in a statement.

Regal Unlimited subs get a 10% concessions discount on all food and non-alcoholic beverages — as well as a free large popcorn and large drink on their birthday.

Along with all the Crown Club benefits, subs earn credits for every dollar spent, including the opportunity to attend advance screenings.

“Regal Unlimited is the best value option for movie fans,” said Kelly Hawkins, VP of loyalty at Regal.

Atom Tickets Seeks to Work with Exhibitors Rolling Out Subscription Platform

Online ticket platform Atom Tickets announced a new service, Atom Movie Access, enabling exhibitors to develop custom theatrical ticket subscription plans for consumers.

The move represents an effort to incorporate movie theaters with the consumer-popular concept of ticket subscriptions, while not alienating exhibitors as was done by subscription pioneer MoviePass.

MoviePass has cited fraudulent use of its $9.95 monthly subscription – not a flawed business model – for the service’s fiscal challenges.

App-based Atom Movie Access affords exhibitors the ability to offer subscribers reserved seating, pre-order concessions, invite friends via social media and check-in using portable media devices.

“We’ve always believed in being a valuable partner to exhibitors, starting with the core functionality of our app, which allows for marketing promotions at specific locations and integrating exhibitor loyalty plans,” Matthew Bakal, co-founder of Atom Tickets, said in a statement.

The service, which is co-owned by Lionsgate, Disney/Fox and Fidelity Management & Research Co., also offers backend support, including payment transactions, customer service and fraud detection.

“Atom Tickets is an innovative ticketing platform that enables exhibitors to reach and engage new and incremental audiences,” Bakal said.

 

MoviePass Parent Cancels Special Shareholder Meeting Seeking Second Reverse Stock Split

Helios and Matheson Analytics shareholders have been to this rodeo before.

The corporate parent to fiscally challenged ticket subscription service MoviePass Nov. 13 disclosed that a planned special shareholder meeting regarding a proposed second reverse-stock split has been canceled due to a lack of requisite stockholder votes.

The meeting, previously scheduled for Oct. 18 and then delayed to Nov. 14, had sought to gain approval for 1-for-500 shares reverse-stock split. With shares currently hovering around 1.7 cents per share – 98.3 cents below the mandated $1 per share Nasdaq minimum – HMNY sought to artificially prop up the stock to meet compliance.

Shareholders were perhaps skeptical considering less than six months ago HMNY received approval for a 1-for-250 shares reverse-stock split.

While the split briefly resulted in stock reaching $22.50 per share, in less than five days the stock had again fallen below the $1 minimum – and continued to fall.

Nasdaq has stipulated HMNY has until Dec. 18 to meet compliance. HMNY, in a regulatory filing, said it hopes Nasdaq affords it a second 180-calendar day period to regain compliance.

To qualify for the extension, HMNY would have to demonstrate a realistic path toward elevating the stock price – a strategy it (incredulously) says would likely depend on another reverse-stock split.

The other strategy apparently involves appeals and denial.

“If the company does not regain compliance and is either not eligible for an additional compliance period … the company may appeal the delisting,” it wrote.

Indeed, HMNY would remain listed pending Nasdaq appeals panel’s decision.

 

AMC Stubs A-List Subscription Service Tops 500,000 Members; Monthly Fee Going Up

AMC Theatres Nov. 5 announced that its $19.95 ticket subscription service – AMC Stubs A-List – would soon cross more than 500,000 members, eclipsing the company’s membership expectations for the end of the first full year in just 4 1/2 months.

The overall AMC Stubs program has surpassed 17 million-member households, up from about 2.5 million member households only 2 1/2 years ago.

Beginning immediately, households can use a credit card as the payment method for separate, individual A-List accounts. AMC also extended the minimum age for AMC Stubs A-List from 18 years old currently to 16 years old with a valid photo ID.

AMC plans to roll out reserved seating in all AMC-branded theaters and AMC Dine-In theatres by next June. This increase in reserved seating locations will not apply to AMC Classic branded theaters.

AMC-branded theaters in the metropolitan areas of Boston, Denver, Houston, Los Angeles, New York, San Diego, and San Francisco will have access to AMC “mobile ordering,” which lets users purchase food and drinks online at the same time as they reserve their tickets.

AMC said it would increase A-List pricing in states where the program is most popular. Beginning Jan. 9, 2019, the monthly price will increase to $21.95 plus tax in Colorado, Delaware, Florida, Georgia, Illinois, Maryland, Minnesota, Pennsylvania, Virginia, Washington state and The District of Columbia. The price increases to $23.95 plus tax in California, Connecticut, Massachusetts, New Jersey and New York.

All current A-List subs as well as subs who sign up before Jan. 9, 2019, will continue at the $19.95 price guarantee for 12 months from the start of their membership.

“Increasing enrollments to 17 million AMC Stubs member households over the past 2 1/2 years, or achieving initial enrollments of a half million members in AMC Stubs A-List in just 4 1/2 months, are astounding numbers,” CEO Adam Aron said in a statement. “Our decision to keep the AMC Stubs A-List monthly price unchanged in 35 states, along with only a modest price adjustment in some key markets, will keep us in that sweet spot of successfully balancing profits and popularity