Netflix’s “Stranger Things” remained No. 1 on Parrot Analytics’ digital originals U.S. rankings the week ended Oct. 21, despite a further 5.9% decline in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity.
Still, the supernatural thriller series continued to maintain a wide lead over the other shows on the chart, with 74.3 times the average series demand. “Stranger Things” was No. 2 on Parrot’s list of overall TV series.
The Prime Video fantasy drama “The Lord of the Rings: The Rings of Power” rose up a notch to second place with 43.4 times more demand than the average show. The 10.1% boost in demand expressions, Parrot says, is a direct result of the season finale, which aired on Oct. 14.
Hulu’s “The Handmaid’s Tale” moved up three spots to No. 3 despite a 2.9% decline in demand expressions. While the show has been slightly overshadowed by the other big series recently released in the United States, it has held on in the rankings, taking 37.2 times average demand.
The Disney+ “Star Wars” series “Andor” had 34.1 times the average series demand, a 7.6% increase that saw it move three spots up the chart to No. 6. “The Mandalorian” also saw a 6% increase in demand, pushing it up to seventh place with 34 times the average series demand.
The “Star Wars” spinoffs were followed by Netflix’s “Monster: The Jeffrey Dahmer Story,” which fell to No. 8 from No. 2 the prior week after suffering a sharp 36.4% drop in demand. “The controversial Netflix series seems to have run its course with audiences as they move on to the next show,” Parrot maintains.
The highest surge in demand, 165.1%, was for Netflix’s new series “The Watcher.” The thriller miniseries created by Ryan Murphy and Ian Brennan premiered Oct. 13 and entered the top 10 in ninth place with 28.1 times the average series demand. It was No. 106 the previous week.
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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series in terms of online demand was “Game of Thrones,” with 106.8 times average demand. The series once again got a boost from prequel series “House of the Dragon,” which moved up to No. 6 (from No. 8) with 62.3 times average demand. (For those comparing the two big fantasy dramas, “Rings of Power” didn’t crack the overall top 10.)
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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.
