Comcast Cable March 15 announced it would enable Xfinity X1 subscribers to use their voice-controlled remote to cast “fan favorite” votes on NBC’s “World of Dance” reality competition show from March 17 through April 28.
Subs will be able to select their favorite dance act even if the ensemble has already been eliminated. The act tabulating the most votes at the end of the season will get the chance to join the “World of Dance Experience” on Jennifer Lopez’s “It’s My Party” summer concert tour.
The mid-show marketing campaign involving viewer participation is a departure for “World of Dance,” where acts are voted on by celebrity judges Lopez, Ne-Yo and Derek Hough.
Comcast said the software integration builds on previous interactive features incorporated on “The Voice” and “America’s Got Talent” that enable viewers to vote for their favorite artists and acts, and with Fandango and Ticketmaster, which enable them to browse movie and concert tickets on the TV.
Comcast, which owns NBC and Fandango, last September partnered with Ticketmaster enabling X1 subs to search concert tour dates and purchase tickets on the TV using their remotes.
“X1 enables us to unveil new and innovative experiences that complement and elevate content across the platform and to add more value for customers by giving them more ways to interact with the events, entertainment, performers and brands they love,” Nancy Spears, VP, strategy & execution, said in a statement at the time.