‘The OA’ Jumps to No. 4 on Parrot’s Digital Originals Chart

The March 22 debut of the second season of “The OA” helped push the Netflix series to No. 4 on Parrot Analytics’ digital originals chart for the week ended March 30, up from the No. 27 spot a week earlier.

The show, a fantasy mystery about a young woman who resurfaces after being missing for seven years, registered 28.5 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content, representing a 124% spike from the previous week.

Another big gainer for the week was Hulu’s “The Act,” based on the real life of Gypsy Rose Blanchard and the murder of her mother. The first two episodes became available on the streaming service March 20. The show registered 26.5 million expressions during the week, which coincided with the March 27 premiere of its third episode, a 60% jump that pushed it to No. 7 on the chart, up from No. 17 a week earlier.

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Netflix’s “Stranger Things” held onto the No. 1 spot with 51.5 million expressions, a slight dip compared with the previous week but essentially flat. The popular supernatural series continues to ride the hype generated by the trailer for its third season, which doesn’t debut until July 4.

The No. 2 and No. 3 titles, Netflix’s “The Umbrella Academy” and DC Universe’s “Titans,” respectively, were also unchanged from the previous week.

Expressions for “Umbrella Academy” slipped 8.5% to 41.2 million expressions, while the “Titans” tally dropped 10.4% to 28.6 million.

The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

‘Stranger Things’ Ends Four-Week Stay at No. 1 for ‘Umbrella Academy’

Perennial favorite “Stranger Things” regained the No. 1 spot on the digital originals chart the week ended March 23, even though season 3 won’t be released on Netflix until July 4.

But the first trailer for the third season of the acclaimed supernatural horror series did break during the week, and that was enough to more than double demand for the show, according to Parrot Analytics data.

The number of average daily Demand Expressions rose by a whopping 107% to 51.5 million from 24.9 million the prior week, vaulting the series to No. 1 from No. 4 the prior week.

The ascension of “Stranger Things” ended a four-week run at No. 1 for “The Umbrella Academy,” which slipped to No. 2 with a 15.5% decline in average daily Demand Expressions, to 45 million from 53.3 million the previous week.

Demand Expressions is a proprietary metric used by Parrot Analytics to measure global demand for TV content. The metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

Demand for DC Universe programs remains strong, with third-ranked “Titans” posting a 14% spike in demand, likely on the back of a casting announcement. Demand for “Doom Patrol” was down a modest 3.7%, but the show still finished the week at No. 6, down a notch from the prior week.  Both shows are expected to return in 2020 with new episodes.

The week’s biggest gainer was Netflix’s “Queer Eye,” with a 191% increase in average daily Demand Expressions due to the March 15 debut of season 3. This led the Netflix reboot of the Bravo reality series to shoot to No. 4 on the digital originals chart the week ended March 23, up from No. 35 the previous week.

Also back in the top 10 are Netflix’s “Arrested Development,” which shot to No. 8 from No. 26 with a 51% spike in demand thanks to the debut of the final eight episodes of season five, and YouTube Premium’s “Coachella” at No. 9 (up from No. 18 the prior week).

YouTube Premium will once again serve as the exclusive live streaming partner for the 2019 Coachella Valley Music and Arts Festival, taking place on two weekends in April in Indio, Calif. Demand for Coachella jumped 29% week-to-week as major acts were announced, with YouTube Music as the exclusive playlist partner. Tickets are also available for purchase directly as part of the comprehensive partnership.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Netflix’s ‘Umbrella Academy’ Tops ‘TV Time’ Binge Week Chart

Netflix’s just-released superhero series, “The Umbrella Academy,” was the most binge-watched show of the week Feb. 11-17, according to new data from TVTime.com.

The website registers a binge session when four or more episodes of a show are watched and tracked in the TV Time app within a given day.

“Umbrella Academy,” which co-stars Ellen Page spearheading a dysfunctional family of superheroes, was binged-watched 3.29%, compared to “One Day at a Time” (Netflix), which was binge-watched 2.59%. Rounding out the podium was “Friends,” the former NBC sitcom being binge-viewed 2.57%.

Previous-week top shows – Netflix’s “Russian Doll” and “Sex Education” – ranked ninth and seventh, respectively. NBC’s “Brooklyn Nine-Nine” and reruns of “How I Met Your Mother” (CBS All Access) ranked fourth and 10th, respectively.

The CW had two shows in the Top 10 with “Gossip Girl” (6th) and “Riverdale” (8th).