‘Umbrella Academy’ Tops Parrot’s Digital Originals Chart for Fifth Week

Netflix’s “The Umbrella Academy” remained No. 1 on Parrot Analytics’ digital originals rankings the week ended Sept. 5. In its fifth consecutive week as the top digital original, however, the series had a 15.9% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. The series had 69.9 times the demand of the average series.

“Cobra Kai,” the “Karate Kid” spinoff that was formerly a YouTube Premium original series, moved up seven spots to No. 2 with the show being rediscovered by audiences after its first two seasons became available on Netflix Aug. 28. Expressions were up 88.2%, pushing demand to 56.8 times the average series. Netflix will also have the third season in 2021.

Netflix’s “Lucifer,” based on a character from DC Comics’ “The Sandman,” slid a spot to No. 3, with expressions down 18.1% to give the show 54.7 times average demand.

Also dropping a spot, but giving Netflix the top four shows on the digital originals chart, was “Stranger Things,” which had 53.3 times the demand of the average series, while the show dropped 11% in demand expressions.

The Disney+ live-action “Star Wars” series “The Mandalorian” dropped to No. 5. It had 46.9 times the demand of the average show, with expressions down 3.2%.

Returning to the top 10, moving up five spots to No. 8, was Amazon Prime Video’s “The Boys,” which debuted the first three episodes of its second season Sept. 4. Expressions were up 24.2% to push demand to 30.8 times the average series. With new episodes available each week for the next month, “The Boys” will likely continue to climb up the digital originals chart.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series was “SpongeBob SquarePants,” with 93.9 times average demand. “Umbrella Academy” was No. 3 on the overall TV list.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

‘Umbrella Academy’ Tops Parrot’s Digital Originals Chart for Fourth Week

Netflix’s “The Umbrella Academy” remained No. 1 on Parrot Analytics’ digital originals rankings the week ended Aug. 29. In its fourth consecutive week as the top digital original, however, the series had a 20.1% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. The series had 79.4 times the demand of the average series.

Netflix’s “Lucifer,” based on a character from DC Comics’ “The Sandman,” rose two spots to No. 2, with expressions rising 53.1% to give the show 63.7 times average demand.

Dropping a spot to No. 3 was Netflix’s “Stranger Things,” which had 57.2 times the demand of the average series, while the show dropped 5% in demand expressions.

The Disney+ live-action “Star Wars” series “The Mandalorian” dropped to No. 4. It had 46.2 times the demand of the average show, with expressions down 1.2%.

DC Universe’s “Titans” remained at No. 5 after a 10% rise in expressions, giving it 41.4 times average demand.

Among the series returning to the top 10, DC Universe’s “Harley Quinn” jumped five spots to No. 7. Expressions were up 20.8% after the show was featured at the DC Fandome virtual event Aug. 22. Both seasons have been available on the new HBO Max streaming service since the beginning of August and will be released on Blu-ray by Warner Archive.

The biggest jump was “Cobra Kai,” the “Karate Kid” spinoff that was a YouTube Premium original series for its first two seasons but has moved to Netflix. Starting Aug. 28 both seasons became available on Netflix as fans await the third season in 2021. A 109.4% rise in expressions pushed the show from No. 33 the previous week to No. 9.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series was “SpongeBob SquarePants,” with 105.7 times average demand. “Umbrella Academy” was No. 3 on the overall TV list.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

‘Umbrella Academy’ Tops Parrot’s Digital Originals Chart for Third Week

Netflix’s “The Umbrella Academy” remained No. 1 on Parrot Analytics’ digital originals rankings the week ended Aug. 22. In its third consecutive week as the top digital original, however, the series had a 20.9% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. The series had 98.7 times the demand of the average series, and also fell to No. 2 on Parrot’s list of overall TV shows.

All 10 episodes of the second season of “Umbrella Academy” were released  by Netflix July 31, and a Parrot Analytics spokesperson the show’s decline in demand is a common pattern for all-at-once releases — achieving a very high post-release peak compared with a similar weekly release series that isn’t sustained with an influx of new episodes.

Holding at No. 2 was Netflix’s “Stranger Things,” which  had 59.8 times the demand of the average series, while the show rose 7.4% in demand expressions. Parrot noted “Stranger Things,” which hasn’t bowed new episodes in more than a year, is an exception to the decline-in-demand norm, though this could owe to strong marketing behind the show an an aggressive merchandising blitz resulting in tie-in novels, comic books, games, toys and collectibles being readily available.

The Disney+ live-action “Star Wars” series “The Mandalorian” remained at No. 3 for the week. It had 46.5 times the demand of the average show, with expressions up 10%.

Netflix’s “Lucifer,” based on a character from DC Comics’ “The Sandman,” rose three spots to No. 4, with expressions rising 37.6% to give the show 41.4 times average demand. The first batch of episodes from the fifth season was released Aug. 21.

That was followed by another show based on DC Comics characters, DC Universe’s “Titans,” which slipped a spot to No. 5 after a 0.6% drop in expressions, giving it 37.4 times average demand.

Three series moved back into the digital originals top 10, each climbing three spots from the previous week: Netflix’s “Dark” to No. 8; Amazon Prime’s “The Boys,” which is seeing a concerted marketing effort for its second season premiere Sept. 4, at No. 9; and Netflix’s “Narcos” at No. 10.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series was “SpongeBob SquarePants,” with 101.6 times average demand. “Stranger Things” was No. 4 on the overall TV list.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

‘Umbrella Academy’ Remains No. 1 on Parrot’s TV Charts

Netflix’s “The Umbrella Academy” remained in the No. 1 spot on Parrot Analytics’ digital originals rankings, as well as the data firm’s list of all TV shows, the week ended Aug. 15, its second consecutive week atop both charts. The series had 126 times the demand of the average series, while demand for the show rose 4.1% from the previous week.

Holding at No. 2 was Netflix’s “Stranger Things,” which  had 56.2 times the demand of the average series, while the show was down 1.5% in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity.

The Disney+ live-action “Star Wars” series “The Mandalorian” remained at No. 3 for the week. It had 42.7 times the demand of the average show, with expressions down 6.1%.

DC Universe’s “Titans” rose to the No. 4 spot with 38 times average demand and expressions up 7.6%.

The Disney+ animated series “Star Wars: The Clone Wars” rose a spot to No. 5 with 35.4 times average demand and expressions up 5.6%.

The DC Comics-based series “Stargirl” climbed four spots to take No. 10 after the release of its first-season finale Aug. 10 on DC Universe. The series is shared between the streaming service and the CW broadcast network, which airs episodes a day after they debut online. Demand expressions rose 14.7% during the week to push the show to 28.4 times average demand. However, the show will no longer count as a digital original going forward as season two will debut solely on the CW.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

Following “Umbrella Academy,” the No. 2 overall TV series was “SpongeBob SquarePants,” with 112 times average demand. “Stranger Things” was No. 5 on the overall TV list.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

‘Umbrella Academy’ Jumps to No. 1 on Parrot’s TV Charts

Netflix’s “The Umbrella Academy” jumped into the No. 1 spot on Parrot Analytics’ digital originals rankings the week ended Aug. 8, as well as the data firm’s list of all TV shows. The series had 121.7 times the demand of the average series, while demand for the show rose 154% from the previous week, when it was No. 2. The second season of the series debuted July 31 to push the series back up the charts.

The ever-popular Netflix series “Stranger Things” slipped to No. 2 on the digital originals chart after seven consecutive weeks in the top spot. The popular series, a mainstay of the top 10 regardless of having new episodes recently available or not, had 57.4 times the demand of the average series, while the show was up 6.4% in in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity

The Disney+ live-action “Star Wars” series “The Mandalorian” remained at No. 3 for the week. It had 45.7 times the demand of the average show, with expressions down 2.6%.

Netflix’s “The Witcher” stayed at No. 4, growing demand 8% to gain 38.7 times the average show.

DC Universe’s “Titans” held onto the No. 5 spot with 35.5 times average demand and expressions up 1.7%.

Two digital originals returned to the top 10. One was Amazon Prime Video’s “The Boys,” which climbed to No. 7 from No. 15 the previous week. Demand for the subversive superhero series grew by 51.5%, pushing it to 33.4 times average demand. The push comes after an Aug. 4 trailer for the second season, which premieres Sept. 4.

DC Universe’s “Harley Quinn” climbed three spots to No. 8 after its first two seasons bowed on the HBO Max streaming platform Aug. 1. It had 31.5 times the demand of the average show, with expressions up 20.6% from the previous week.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

Following “Umbrella Academy,” the No. 2 overall TV series was “SpongeBob SquarePants,” with 100.9 times average demand. “Stranger Things” was No. 5 on the overall TV list.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

Netflix’s ‘Umbrella Academy’ Top Binge on TV Time Charts

Netflix’s “The Umbrella Academy” was the top binge, while the BBC’s “Get Even” was the top show on the rise on the TV Time charts for the week ended Aug. 2.

The second season of “The Umbrella Academy” hit screens July 31. The series, based on the comic books of the same name, follows a group of superheroes adopted at birth by a mysterious billionaire who face the end of the world. As season two begins, the time jump scatters the siblings in time in and around Dallas over a three-year period starting in 1960. Some, having been stuck in the past for years, have built lives and moved on, certain they’re the only ones who have survived. The series also came in at No. 2 on the rising show chart.

Top rising show “Get Even,” which streamed beginning in February on BBC’s iPlayer service, July 31 began streaming on Netflix. The British crime show follows four private school classmates who team up to expose schoolwide injustices.

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TV Time is a free TV viewership tracking app that tracks consumers’ viewing habits worldwide and is visited by more than 1 million consumers every day, according to the service. The weekly “Binge Report” ranks shows with the most binge sessions. A binge session is when four or more episodes of a show are watched and tracked in the app in a given day. The “Shows on the Rise” chart is calculated by determining the week-over-week growth in episodes watched for a given program. The network displayed is the network where the show first aired (e.g. “Friends” on NBC).

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 Top Binge Shows Week Ended Aug. 2 by Share of Binges:

  1. “The Umbrella Academy” (Netflix) — 5.55%
  2. “Good Girls” (NBC) — 2.87%
  3. “Modern Family” (ABC) — 2.40
  4. “Friends” (NBC) — 1.53%
  5. “The Office” (NBC) — 1.46%
  6. “Dark” (Netflix) — 1.35%
  7. “How to Sell Drugs Online Fast” (Netflix) — 1.25%
  8. “Grey’s Anatomy” (ABC) — 1.24%
  9. “One Piece” (Fuji TV) — 1.24%
  10. “Cursed” (Netflix) — 1.18%

 

Top “Shows on the Rise” Week Ended Aug. 2 by Rise Ratio:

  1. “Get Even” (BBC iPlayer) — 98.9%
  2. “The Umbrella Academy” (Netflix) — 97%
  3. “Locked Up: El Oasis” (Fox Espana) — 95.5%
  4. “Last Chance U” (Netflix) — 92.2%
  5. “Good Girls” (NBC) — 83.6%
  6. “Wynonna Earp” (Syfy) — 75.9%
  7. “Euphoria” (HBO) — 48.9%
  8. “Manifest” (NBC) — 25.3%
  9. “Shameless” (Showtime) — 24.2%
  10. “The Alienist” (TNT) — 19.3%

‘Umbrella Academy’ Climbs to No. 2 on Parrot Digital Originals Chart; ‘Stranger Things’ Remains No. 1

Netflix’s “Stranger Things” took the top spot on Parrot Analytics’ digital originals rankings the week ended Aug. 1, its seventh consecutive week at No. 1. The popular series had 55.2 times the demand of the average series, while demand for the show dropped 5.6% from the previous week.

“The Umbrella Academy,” also from Netflix, jumped up to No. 2 with a 68.9% increase in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. It had been No. 13 the previous week. The second season of the series debuted July 31. It had 49.1 times the demand of the average show.

The Disney+ live-action “Star Wars” series “The Mandalorian” slipped a spot to No. 3 for the week, though it was up 8.2% in demand expressions during a week in which is was announced it had earned 15 Emmy nominations, including Best Drama Series. It had 48.1 times the demand of the average show.

Netflix’s “The Witcher” rose a spot to No. 4, growing demand 6.5% to gain 36.7 times the average show.

DC Universe’s “Titans” slipped to the No. 5 spot with 35.8 times average demand and expressions down 1.1%.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The top overall TV series was again Nickelodeon’s “SpongeBob SquarePants,” with 111.6 times average demand. “Stranger Things” was No. 6 on the overall TV list.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

Netflix Gets ‘First Look’ at Dark Horse Entertainment Intellectual Property

Who needs Marvel Studios?

Netflix has closed a first look deal with Dark Horse Entertainment – owner of the streamer’s “The Umbrella Academy” series, which was just renewed for a second season.

Under the new agreement, Dark Horse is giving Netflix a first look at its intellectual property for both film and TV and has started exploring future projects.

Netflix and Dark Horse also collaborated on Jonas Åkerlund’s feature film Polar, starring Mads Mikkelsen.

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“We have strong creative relationships as well as a large content library to work with and, as we have seen with our recent projects, Netflix is the perfect partner to bring our stories to fans around the world,” Mike Richardson, founder/president of Dark Horse, said in a statement.

Company SVP Keith Goldberg said Netflix has helped expand its content globally and allowed it to “spread in a way that we’ve never experienced before.”

Indeed, with Disney pulling its original movies, including future Marvel and Lucasfilm (Star Wars) content from Netflix, the SVOD pioneer is scrambling to fill the superhero void.

The streaming service began its post-Marvel existence in 2017 when it acquired Millarworld, the comic book publisher founded by Mark Millar, creator of stories as Kick-Ass, Kingsman and Old Man Logan, and considered a key voice in comics.

“The Netflix teams are already working in deep collaboration with Dark Horse to identify projects beyond the world of traditional superheroes — branching into horror, fantasy and family entertainment — that we think our members will love,” said Cindy Holland, VP of original content for Netflix.

‘The OA’ Jumps to No. 4 on Parrot’s Digital Originals Chart

The March 22 debut of the second season of “The OA” helped push the Netflix series to No. 4 on Parrot Analytics’ digital originals chart for the week ended March 30, up from the No. 27 spot a week earlier.

The show, a fantasy mystery about a young woman who resurfaces after being missing for seven years, registered 28.5 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content, representing a 124% spike from the previous week.

Another big gainer for the week was Hulu’s “The Act,” based on the real life of Gypsy Rose Blanchard and the murder of her mother. The first two episodes became available on the streaming service March 20. The show registered 26.5 million expressions during the week, which coincided with the March 27 premiere of its third episode, a 60% jump that pushed it to No. 7 on the chart, up from No. 17 a week earlier.

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Netflix’s “Stranger Things” held onto the No. 1 spot with 51.5 million expressions, a slight dip compared with the previous week but essentially flat. The popular supernatural series continues to ride the hype generated by the trailer for its third season, which doesn’t debut until July 4.

The No. 2 and No. 3 titles, Netflix’s “The Umbrella Academy” and DC Universe’s “Titans,” respectively, were also unchanged from the previous week.

Expressions for “Umbrella Academy” slipped 8.5% to 41.2 million expressions, while the “Titans” tally dropped 10.4% to 28.6 million.

The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

‘Stranger Things’ Ends Four-Week Stay at No. 1 for ‘Umbrella Academy’

Perennial favorite “Stranger Things” regained the No. 1 spot on the digital originals chart the week ended March 23, even though season 3 won’t be released on Netflix until July 4.

But the first trailer for the third season of the acclaimed supernatural horror series did break during the week, and that was enough to more than double demand for the show, according to Parrot Analytics data.

The number of average daily Demand Expressions rose by a whopping 107% to 51.5 million from 24.9 million the prior week, vaulting the series to No. 1 from No. 4 the prior week.

The ascension of “Stranger Things” ended a four-week run at No. 1 for “The Umbrella Academy,” which slipped to No. 2 with a 15.5% decline in average daily Demand Expressions, to 45 million from 53.3 million the previous week.

Demand Expressions is a proprietary metric used by Parrot Analytics to measure global demand for TV content. The metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

Demand for DC Universe programs remains strong, with third-ranked “Titans” posting a 14% spike in demand, likely on the back of a casting announcement. Demand for “Doom Patrol” was down a modest 3.7%, but the show still finished the week at No. 6, down a notch from the prior week.  Both shows are expected to return in 2020 with new episodes.

The week’s biggest gainer was Netflix’s “Queer Eye,” with a 191% increase in average daily Demand Expressions due to the March 15 debut of season 3. This led the Netflix reboot of the Bravo reality series to shoot to No. 4 on the digital originals chart the week ended March 23, up from No. 35 the previous week.

Also back in the top 10 are Netflix’s “Arrested Development,” which shot to No. 8 from No. 26 with a 51% spike in demand thanks to the debut of the final eight episodes of season five, and YouTube Premium’s “Coachella” at No. 9 (up from No. 18 the prior week).

YouTube Premium will once again serve as the exclusive live streaming partner for the 2019 Coachella Valley Music and Arts Festival, taking place on two weekends in April in Indio, Calif. Demand for Coachella jumped 29% week-to-week as major acts were announced, with YouTube Music as the exclusive playlist partner. Tickets are also available for purchase directly as part of the comprehensive partnership.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.