Nielsen: Amazon’s ‘The Tomorrow War,’ Netflix’s ‘Manifest’ Top Weekly At-Home Streaming Through July 4

Licensed Netflix series “Manifest” continued its strong run on the SVOD pioneer, generating 1.86 billion minutes of streaming minutes across 29 episodes on Nielsen’s streaming tracking chart the week ended July 4. The former NBC TV primetime series has ranked atop the Nielsen SVOD chart for three consecutive weeks.

Amazon Prime Video’s The Tomorrow War, starring  Chris Pratt (Jurassic World) topped weekly streamed movies with 1.23 billion minutes. The Paramount Pictures movie was licensed to Prime Video when Paramount concluded a box office release in the current pandemic market was untenable.

Finally, four episodes of Disney+ original series “Loki” topped the last season of Amazon’s first original series “Bosch,” with 813 million minutes across four episodes, compared with 490 million minutes across 64 episodes.

Persons 2+ Total Minutes Viewed – Week of June 28 – July 4, 2021
Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.

 

Original Movies:

Rank

SVOD Provider

Program Name

Number

Minutes Streamed
(Millions)

1 AMAZON THE TOMORROW WAR 1 1,229
2 DISNEY+ LUCA (2021) 1 1,156
3 NETFLIX THE ICE ROAD (2021) 1 553
4 NETFLIX FATHERHOOD (2021) 1 358
5 DISNEY+ RAYA AND THE LAST DRAGON 1 324
6 NETFLIX FEAR STREET PART ONE: 1994 1 248
7 NETFLIX WISH DRAGON (2021) 1 204
8 NETFLIX GOOD ON PAPER (2021) 1 190
9 DISNEY+ MOANA 1 131
10 NETFLIX HOME (2015) 1 114

Original Series:

Rank

SVOD Provider

Program Name

Number of Episodes

Minutes Streamed
(Millions)

1 DISNEY+ LOKI 4 813
2 AMAZON BOSCH 64 490
3 NETFLIX LUCIFER 83 450
4 NETFLIX SEX/LIFE 8 449
5 NETFLIX TOO HOT TO HANDLE 19 395
6 NETFLIX SWEET TOOTH 8 256
7 NETFLIX THE SEVEN DEADLY SINS 75 255
8 NETFLIX WORKIN’ MOMS 57 247
9 HULU THE HANDMAID’S TALE 46 209
10 NETFLIX SOPHIE: A MURDER IN WEST 3 206

Data: ‘The Tomorrow War,’ ‘Rick and Morty’ Top Weekly Streamed Movie, TV Show

Marvel Studios’ Black Widow made headlines generating more than $60 million via Premier Access on the Disney+ SVOD platform, but the Amazon Prime Video original movie The Tomorrow War generated more streaming viewers for the week ended July 11, according to new data from JustWatch, the international streaming guide that tracks SVOD streaming habits of 20 million users per month across 47 countries, including the United States.

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Black Widow ranked No. 2 according to JustWatch — an impressive tally considering viewers had to pay $29.99 each on top of the Disney+ subscription. Rounding out the podium was Warner Bros./HBO Max’s original release No Sudden Move.

Among episodic programming, HBO Max’s “Rick and Morty,” “Yellowstone,” (Paramount+) and Netflix-licensed “Manifest” topped the podium. Notably, “Loki,” the Disney+ original series ranked 10th.

 

Data: Amazon Prime Video’s ‘The Tomorrow War’ Streamed Strongest Through July 4 Weekend

Among new streaming movie releases made available through the July 4 weekend, Amazon Studios’ The Tomorrow War dominated viewership with 2.41 million U.S. households watching the sci-fi actioner starring Chris Pratt live and on-demand over the three-day weekend, according to new data from Samba TV.

The data research company’s addressable footprint exceeds more than 46 million connected households globally, including 28 million in the U.S.

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The U.S. audience skewed middle class with household incomes ranging from $75,000 to $100,000 (8.9%) and Black (+10%), and of the 25 largest designated market areas (DMAs), Portland over-indexed at 50%.

HBO Max original movie No Sudden Move generated 567,000 households over a four-day period. The audience skewed wealthy ($150,000 to $200,000), up +11%, male (+5.9%), young (ages 20-24 +14%) and Black (+46%). Of the top 25 largest DMA’s, Detroit over-indexed, up 116%.

Separately, Samba said the six games of the “NBA Western Conference Finals” between the Phoenix Suns and the Los Angeles Clippers had 3.3 million, 3.7 million, 3.9 million, 3.4 million, 4 million and 4.1 million U.S. households tune in, respectively. The audience for the games skewed wealthy ($125,000+ income), male (+2.6% to 4.6%), and Black (+36% to 48%). Of the top 25 largest DMAs, not surprisingly Phoenix over-indexed the most (+235% to +259%) followed by Los Angeles (+82% to +92%).

Finally, 779,000 to 1.5 million U.S. households streamed the “2021 Stanley Cup Playoffs Semifinals,” with households skewing wealthier ($75,000+), male, older (45+ years old) and white.