Parrot: Death of Prince Philip Gave ‘The Crown’ a Demand Bump

The death of the U.K.’s Prince Philip increased global demand for the Netflix series “The Crown,” according to Parrot Analytics.

In the days immediately following Prince Philip’s death, “The Crown” saw double digit percentage increases in demand worldwide, and in the show’s two most popular markets — the United Kingdom and the United States.

From April 8 (the day before Prince Philip’s death) to April 10, Parrot Analytics tracked the following increases in audience demand for “The Crown”:

  • U.S. demand increased by 47.1%, peaking at 28.1 times more in-demand than the average series in the United States on April 10;
  • U.K. demand increased by 28.8%, peaking at 30.4 times more in-demand than the average series in the United Kingdom on April 10;
  • Worldwide demand increased by 30.1%, peaking at 51.4 times more in-demand than the average series globally on April 10.

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By April 10, “The Crown” rose up the demand ranks, becoming the 30th most in-demand series in the United States across all platforms, up from 96th most on April 8; the fifth most in-demand series in the United Kingdom across all platforms, up from 12th most on April 8; and the eighth most in-demand series worldwide across all platforms, up from 25th most on April 8.

While the Prince Philip bump has been a boon for “The Crown,” Parrot tracked even higher global and United Kingdom demand for the show following two other recent news events — the show’s multiple wins at the Golden Globes on Feb. 28 and Prince Harry and Meghan Markle’s bombshell interview with Oprah Winfrey on March 7.

Parrot Analytics’ proprietary metric Demand Expressions measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

Meghan Markle, Prince Harry TV Interview Draws Big Ratings, But There Have Been Bigger

NEWS ANALYSIS — In today’s fractured media landscape, generating more than a pulse among viewers is considered a win for programmers. Oprah Winfrey’s highly-publicized two-hour sit-down CBS interview with Prince Harry and wife Meghan Markle,  Duchess of Sussex, featuring allegations of racism and suicidal thoughts during the couple’s brief existence within the British Royal Family, drew an impressive 17.1 million average viewers, according to the network.

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The March 8 airing in the U.K. on ITV drew 11.1 million average viewers, peaking at more than 12.3 million. Another 2.2 million people streamed the Q&A. Media reports say online sales of the outdoor furniture Harry, Meghan and Oprah sat on sold out online. Heady stuff even in today’s influencer-dominated social media world.

But then CBS rookie cop TV series reboot “The Equalizer,” starring Queen Latifah, scored 11.1 million viewers through March 8. In fact, CBS’s venerable news magazine “60 Minutes” has scored some big celebrity interviews in recent years.

Porn star Stormy Daniels’ 2018 interview about her affair with married Donald Trump before he became president generated 22.1 million viewers. The show’s 2020 interview with Trump attracted 17.4 million viewers, despite being leaked online ahead of time by the president.

The show’s biggest Q&A: The Jan. 26, 1992, sit-down with presidential candidate Bill Clinton and his wife, Hillary, which attracted 34 million viewers in the pre-Internet days.  CBS’s biggest-ever ratings — 45 million viewers — was for the 1977 David Frost interview with former President Nixon, who had resigned years earlier to avoid being impeached for the Watergate scandal.

When it comes to all-time Q&A ratings winners: The  March 3, 1999, “20/20” interview on ABC with Monica Lewinsky drew 48.5 million viewers. But Oprah Winfrey’s Feb. 10, 1993, talk with Michael Jackson topped all with a massive 62.3 million viewers.